Salesforce, Inc. (NYSE:CRM) shares are trading lower on Friday. The company introduced two new AI-driven solutions for retailers: Agentforce for Retail and Retail Cloud with Modern POS.
These solutions aim to enhance productivity for store associates, customer service teams, digital merchants and deliver more personalized shopping experiences.
Agentforce for Retail offers a pre-built library of agent skills, enabling retailers to deploy AI agents that automate tasks like order management and appointment scheduling, improving shopper engagement at scale.
On the other hand, Retail Cloud with Modern POS integrates online and in-store data into a unified platform, providing mobile POS, clienteling, endless aisle, mixed cart checkout, omnichannel fulfillment, and inventory management, helping associates serve customers more efficiently.
The company stated that Retail Cloud with Modern POS is expected to be generally available by April 2025.
Additionally, Salesforce will introduce enhanced reasoning and retrieval-augmented generation capabilities in February 2025.
Also, Commerce Skills for Guided Shopping, which includes features such as product search, product recommendations, add to cart, re-order, and WISMO (Where Is My Order), will be available in March 2025, alongside Commerce Skills for Order Management.
Notably, SharkNinja and Saks are using Salesforce solutions to enhance employee efficiency and improve customer interactions.
Nitin Mangtani, SVP and GM of Retail at Salesforce, said that the combination of AI-powered digital tools and a modern POS system can significantly expand retailers’ operational capabilities. With the newly introduced Agentforce skills and an intuitive cloud-based POS solution, Salesforce aims to enable retailers to provide seamless, connected shopping experiences across both physical and digital channels, driving efficiency gains and fueling enterprise-wide growth.
Investors can gain exposure to the stock via iShares Expanded Tech-Software Sector ETF (BATS:IGV) and First Trust DJ Internet Index Fund (NYSE:FDN).
Price Action: CRM shares are down 2.41% at $319.03 at the last check Friday.
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