The latest price target for PROG Holdings (NYSE:PRG) was reported by TD Cowen on January 8, 2026. The analyst firm set a price target for $38.00 expecting PRG to rise to within 12 months (a possible 13.23% upside). 9 analyst firms have reported ratings in the last year.

The latest analyst rating for PROG Holdings (NYSE:PRG) was provided by TD Cowen, and PROG Holdings maintained their buy rating.

The last upgrade for PROG Holdings Inc happened on November 21, 2025 when BTIG raised their price target to N/A. BTIG previously had a sell for PROG Holdings Inc.

The last downgrade for PROG Holdings Inc happened on July 14, 2025 when BTIG changed their price target from N/A to $24 for PROG Holdings Inc.

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of PROG Holdings, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for PROG Holdings was filed on January 8, 2026 so you should expect the next rating to be made available sometime around January 8, 2027.

While ratings are subjective and will change, the latest PROG Holdings (PRG) rating was a maintained with a price target of $41.00 to $38.00. The current price PROG Holdings (PRG) is trading at is $33.56, which is out of the analyst’s predicted range.