MediaAlpha Analyst Price Targets

Wall Street analyst price targets and consensus rating for MediaAlpha (MAX).

Price Target Range — 12 Quarters

Analyst Consensus — 7 Analysts

4Buy

3Hold

Consensus RatingOutperform# Analysts7Avg. Consensus PT$16Upside to Avg. PT+40.6%

Rating Trend — Last 9 Months

Recent Analyst Actions

Date	Firm	Analyst	Action	Rating Change	Price Target
Oct 14, 2026	Goldman Sachs	Eric Sheridan	PT Cut	Neutral	$14→$11
Aug 24, 2026	JP Morgan	Bryan Smilek	Assumes	Neutral	$15
Aug 5, 2026	RBC Capital	Ben Hendrix	PT Raise	Outperform	$11→$15
Jul 30, 2026	Goldman Sachs	Eric Sheridan	PT Raise	Neutral	$10→$14
Jul 30, 2026	Canaccord Genuity	Michael Graham	PT Raise	Buy	$15→$17
Jul 8, 2026	Keefe, Bruyette & Woods	Tommy McJoynt	PT Raise	Outperform	$15→$17
Jun 23, 2026	TD Cowen	Andrew Kligerman	PT Cut	Hold	$13→$11
Apr 30, 2026	JP Morgan	Cory Carpenter	PT Raise	Overweight	$11→$12
Apr 7, 2026	Keefe, Bruyette & Woods	Tommy McJoynt	PT Cut	Outperform	$16→$15
Feb 24, 2026	JP Morgan	Cory Carpenter	PT Cut	Overweight	$15→$11
Feb 24, 2026	Goldman Sachs	Eric Sheridan	PT Cut	Neutral	$14→$12
Feb 24, 2026	RBC Capital	Ben Hendrix	PT Cut	Outperform	$18→$11
Feb 24, 2026	Keefe, Bruyette & Woods	Tommy McJoynt	PT Cut	Outperform	$19→$16
Oct 30, 2025	JP Morgan	Cory Carpenter	PT Raise	Overweight	$14→$15
Oct 30, 2025	Keefe, Bruyette & Woods	Tommy McJoynt	PT Raise	Outperform	$18→$19
Oct 30, 2025	Canaccord Genuity	Michael Graham	Maintained	Buy	$15
Oct 15, 2025	Goldman Sachs	Eric Sheridan	Downgrade	Buy→Neutral	$15→$12
Sep 5, 2025	Keefe, Bruyette & Woods	Tommy McJoynt	PT Raise	Outperform	$17→$18
May 7, 2025	RBC Capital	Ben Hendrix	PT Cut	Outperform	$20→$18
May 1, 2025	JP Morgan	Cory Carpenter	PT Raise	Overweight	$10→$12