MediaAlpha Analyst Price Targets - Benzinga

MediaAlpha Inc

MAXNYSE

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$12.62

-0.23-1.79%

At close: Aug 28, 5:00 PM EST

$12.60

-0.25-1.95%

Pre-Market: 4:13 AM EST

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MediaAlpha Analyst Price Targets

Wall Street analyst price targets and consensus rating for MediaAlpha (MAX).

Price Target Range — 11 Quarters

Analyst Consensus — 7 Analysts

4Buy

3Hold

Consensus RatingOutperform# Analysts7Avg. Consensus PT$17Upside to Avg. PT+31.4%

Rating Trend — Last 9 Months

Recent Analyst Actions

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Date	Firm	Analyst	Action	Rating Change	Price Target
Aug 24, 2026	JP Morgan	Bryan Smilek	Assumes	Neutral	$15
Aug 5, 2026	RBC Capital	Ben Hendrix	PT Raise	Outperform	$11→$15
Jul 30, 2026	Goldman Sachs	Eric Sheridan	PT Raise	Neutral	$10→$14
Jul 30, 2026	Canaccord Genuity	Michael Graham	PT Raise	Buy	$15→$17
Jul 8, 2026	Keefe, Bruyette & Woods	Tommy McJoynt	PT Raise	Outperform	$15→$17
Jun 23, 2026	TD Cowen	Andrew Kligerman	PT Cut	Hold	$13→$11
Apr 30, 2026	JP Morgan	Cory Carpenter	PT Raise	Overweight	$11→$12
Apr 7, 2026	Keefe, Bruyette & Woods	Tommy McJoynt	PT Cut	Outperform	$16→$15
Feb 24, 2026	JP Morgan	Cory Carpenter	PT Cut	Overweight	$15→$11
Feb 24, 2026	Goldman Sachs	Eric Sheridan	PT Cut	Neutral	$14→$12
Feb 24, 2026	RBC Capital	Ben Hendrix	PT Cut	Outperform	$18→$11
Feb 24, 2026	Keefe, Bruyette & Woods	Tommy McJoynt	PT Cut	Outperform	$19→$16
Oct 30, 2025	JP Morgan	Cory Carpenter	PT Raise	Overweight	$14→$15
Oct 30, 2025	Keefe, Bruyette & Woods	Tommy McJoynt	PT Raise	Outperform	$18→$19
Oct 30, 2025	Canaccord Genuity	Michael Graham	Maintained	Buy	$15
Oct 15, 2025	Goldman Sachs	Eric Sheridan	Downgrade	Buy→Neutral	$15→$12
Sep 5, 2025	Keefe, Bruyette & Woods	Tommy McJoynt	PT Raise	Outperform	$17→$18
May 7, 2025	RBC Capital	Ben Hendrix	PT Cut	Outperform	$20→$18
May 1, 2025	JP Morgan	Cory Carpenter	PT Raise	Overweight	$10→$12
Apr 22, 2025	JP Morgan	Cory Carpenter	PT Cut	Overweight	$13→$10

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Analyst Ratings News

PRO
JP Morgan Assumes MediaAlpha at Neutral, Announces Price Target of $15

JP Morgan analyst Bryan Smilek assumes MediaAlpha (NYSE:MAX) with a Neutral rating and announces Price Target of $15.

Benzinga Newsdesk

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JPMorgan highlights five favorite consumer tech stocks: Shopify, Take-Two, Clear, Xometry and EverQuote, citing AI and long-term growth.

Surbhi Jain

PRO
RBC Capital Maintains Outperform on MediaAlpha, Raises Price Target to $15

RBC Capital analyst Ben Hendrix maintains MediaAlpha (NYSE:MAX) with a Outperform and raises the price target from $11 to $15.

Benzinga Newsdesk

PRO
Goldman Sachs Maintains Neutral on MediaAlpha, Raises Price Target to $14

Goldman Sachs analyst Eric Sheridan maintains MediaAlpha (NYSE:MAX) with a Neutral and raises the price target from $10 to $14.

Benzinga Newsdesk

PRO
Canaccord Genuity Maintains Buy on MediaAlpha, Raises Price Target to $17

Canaccord Genuity analyst Michael Graham maintains MediaAlpha (NYSE:MAX) with a Buy and raises the price target from $15 to $17.

Benzinga Newsdesk

PRO
Keefe, Bruyette & Woods Maintains Outperform on MediaAlpha, Raises Price Target to $17

Keefe, Bruyette & Woods analyst Tommy McJoynt maintains MediaAlpha (NYSE:MAX) with a Outperform and raises the price target from $15 to $17.

Benzinga Newsdesk