Samsung Electronics Co Ltd.'s SSNLF Galaxy S24 series is off to a flying start in its home market, South Korea, setting a new pre-order record.
What Happened: Samsung launched the Galaxy S24 series equipped with a variety of AI capabilities earlier this month. The company started accepting global pre-orders ahead of the Jan. 31 in-store sale date.
Now, the Galaxy S24 series has set a new pre-sale record for the Galaxy S series in Samsung’s home market, according to a report by Korean publication Maeil Business News.
The new phones sold 1.21 million units within a week of pre-orders, surpassing the Galaxy S23 series, which sold 1.09 million units in the same timeframe, according to the report.
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The Galaxy S24 series also set a new record for daily average sales, with an average of 173,000 units sold during the pre-order period, compared to 125,000 units for the Galaxy Note 10 range.
The Galaxy S24 Ultra accounted for 60% of S24 devices sold during this period, with the S24 Plus and base S24 accounting for 21% and 19%, respectively.
It is yet to be determined whether Samsung can maintain this momentum in the upcoming months, particularly as Apple Inc. AAPL recently claimed the top spot for annual shipments.
Why It Matters: Samsung has pushed "Galaxy AI" features aggressively with the Galaxy S24 series, as it seeks to regain its crown as the world's top smartphone maker.
The Galaxy S24 series offers multiple AI functions, including real-time translation of phone calls in different languages, a "circle-to-search" function for image search on Google, AI summaries and translation of voice recordings, and generative editing of photos. However, these AI features are only free for a limited time.
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
Photo courtesy: Samsung
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