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© 2026 Benzinga | All Rights Reserved
November 30, 2023 2:59 AM 3 min read

Free Speech Or Foul Speech? Yaccarino Wrestles With Musk's 'Go F*** Yourself' Rebuke To Advertisers

by Rounak Jain Benzinga Editor
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X CEO Linda Yaccarino has tried to explain the social media service's positioning as a free speech platform after Elon Musk's "Go f*** yourself" outburst against boycotting advertisers at the DealBook summit.

What Happened: X is in trouble, and this time, Musk is making life difficult for Yaccarino, who tried to stress the social media platform's free speech ethos.

"Today @elonmusk gave a wide-ranging and candid interview at @dealbook 2023. He also offered an apology, an explanation and an explicit point of view about our position," Yaccarino said in a post on X.

See Also: Elon Musk Apologizes For Antisemitic Tweet At New York Times DealBook Forum, But Also Tells Advertisers To ‘Go F*** Yourself’

She seems to agree with Musk in spirit when it comes to the advertiser boycott, saying that the "information independence" on X is "uncomfortable for some people." She did not elaborate on who these people are, though.

"Here's my perspective when it comes to advertising: X is standing at a unique and amazing intersection of Free Speech and Main Street," she said, continuing to pitch X as a free speech platform.

Yaccarino's statement comes in the backdrop of explosive statements during the New York Times' DealBook summit. While he apologized for his anti-Semitic comments, which endorsed a conspiracy theory, Musk was unrelenting on advertisers.

"I don't want them to advertise. If someone is going to blackmail me with advertising or money, go f**k yourself. Go. F**k. Yourself," he said.

He specifically mentioned Disney CEO Bob Iger, saying, "Hey Bob, if you're in the audience, that's how I feel." Iger spoke at the summit earlier.

Amongst all these, Apple's boycott should sting Musk the most, given that he has long been a fan of the company and its CEO Tim Cook defended the company's decision to continue advertising on X amidst the Anti-Defamation League controversy.

Check out more of Benzinga's Consumer Tech coverage by following this link.

Read Next: Elon Musk Claps Back At Brands Over Reports Of Instagram Showing ‘Risqué’ Footage Of Children In Reels

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© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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Posted In:
NewsSocial MediaTechConsumer TechElon MuskLinda YaccarinoPeople In Techsocial mediatwitterX
AAPL Logo
AAPLApple Inc
$255.01-0.29%
Overview
DIS Logo
DISThe Walt Disney Co
$99.35-0.08%
IBM Logo
IBMInternational Business Machines Corp
$245.50-0.88%
META Logo
METAMeta Platforms Inc
$630.74-1.17%
WBD Logo
WBDWarner Bros. Discovery Inc
$27.40-0.11%

Why It Matters: X has been at the center of an advertiser boycott that includes big names like Apple Inc. (NASDAQ:AAPL), Walt Disney Co. (NYSE:DIS), IBM (NYSE:IBM), Warner Bros. Discovery (NASDAQ:WBD), and now Washington Post, among others which have stopped advertising on X.

Despite standing to lose over $75 million in advertising revenue, Musk has remained steadfast against boycotting advertisers. He clapped back at brands and media organizations over reports of Meta Platforms Inc.'s (NASDAQ:META) Instagram showing sexualized content of minors.

AAPL Logo
AAPLApple Inc
$255.01-0.29%
Overview
DIS Logo
DISThe Walt Disney Co
$99.35-0.08%
IBM Logo
IBMInternational Business Machines Corp
$245.50-0.88%
META Logo
METAMeta Platforms Inc
$630.74-1.17%
WBD Logo
WBDWarner Bros. Discovery Inc
$27.40-0.11%
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