Disney Brings Apple Gaming Expert On Board To Shape Its Metaverse Dreams

  • Walt Disney Company DIS roped in former Apple Inc's AAPL top gaming official Mark Bozon as a senior creative leader for its cross-divisional Next Generation Storytelling initiative, the Variety reports.
  • The initiative encompassed Disney's "metaverse" ambitions.
  • On May 20, Bozon tweeted his departure from Apple after 12 years for "an absolute dream job."
  • Also Read: Read How Facebook's Metaverse Ambitions Are Shaping Up In Mark Zuckerberg's Words
  • Disney's SVP of Next Generation Storytelling & Consumer Experiences, Mike White, appointed Bozon.
  • Bozon served as games creative director for Apple's game-subscription service Apple Arcade.
  • Bozon will lead the creative vision for the group and will be responsible for innovating and incubating "bold ideas" and serving as a clearinghouse for innovative Next Generation Storytelling concepts.
  • Disney had a different take on the metaverse concept, coined by Facebook parent Meta Platforms Inc FB.
  • Meta chief Mark Zuckerberg defined the metaverse as an online world for individuals to participate in immersive experiences like attending concerts, purchasing digital goods, and communicating via avatars.
  • Zuckerberg saw the migration from online social media to a virtual world as the key to winning younger audiences.
  • Price Action: DIS shares traded lower by 1.42% at $109.30 in the premarket on the last check Friday.
  • Photo via Wikimedia Commons

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