Amazon Intensifies Home-Entertainment Rivalry With Latest Launch

  • Inc AMZN announced an all-new lineup of Fire TV devices with its first-ever Amazon-built smart TVs, the Amazon Fire TV Omni Series and 4-Series smart TVs, and the all-new Fire TV Stick 4K Max.
  • The high-end Amazon Fire TV Omni Series and the more affordable Amazon Fire TV 4-Series featuring its Alexa voice assistant will go on sale in October at prices ranging from $369.99 to $1,099.99 on the Amazon website and Best Buy Co Inc BBY.
  • Through its branded TVs, Amazon forayed into the low-margin electronics segment dreaded by the likes of Apple Inc AAPLthe Wall Street Journal reports.
  • Previously Amazon sold streaming sticks that plugged into TVs and worked with other manufacturers to build TV sets.
  • Amazon has faced steep competition from Roku Inc ROKUAlphabet Inc GOOG GOOGL, Google, and Comcast Corp's CMCSA, attempts to develop smart TVs, CNBC reports.
  • Now Amazon to build its own set to integrate its Fire TV software with Alexa voice controls. It will help Amazon decide its prices and control user experience.
  • Customers can ask Alexa to recommend a show or play Netflix Inc NFLX without using the app or the remote control.
  • Amazon will also offer an update that lets customers control smart devices around their homes using a software dashboard that appears on the TV.
  • Price Action: AMZN shares traded lower by 1.11% at $3,486.59 on the last check Thursday.
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