Market Overview

Your Favorite Fantasy Football Stars May Be Wearing Kanye West's New Football Cleats

Your Favorite Fantasy Football Stars May Be Wearing Kanye West's New Football Cleats

Kanye West is trying to take over the sports world. Some (including himself) have called him this generation's Michael Jordan, as his Yeezy 350 Boost shoes have amassed viral popularity and have seen incredible demand.

West announced last month he was getting into the basketball shoe market, and the public will see adidas AG (ADR) (OTC: ADDYY) endorsers wearing a Yeezy basketball shoe in the near future.

Related Link: James Harden's Shoe Gets The Steph Curry Treatment

He took it a step further after sending out Yeezy football cleats to some fantasy football stars favorites: Adrian Peterson, Von Miller and DeAndre Hopkins.




This is likely the most hype ever seen from a football shoe; football cleats are almost never distinguishable from others, which poses the question if West will get into every sport he can.

With both 2015 Rookie of the Year winners in baseball, Kris Bryant and Carlos Correa on the Adidas roster, it wouldn't be surprising to see a Yeezy baseball cleat sooner than later.

West also announced the first Yeezy standalone brick and mortar store will open in California, and exclaimed that he wanted to see up to 200 stores open in 2017.

"I want to do 200 stores in the next year. That's just me saying what I want. I'm not saying what can definitely happen, but you might as well just state out loud what you want. That'll put you one step closer to getting it," West was quoted as saying in a recent Rolling Stone article.

This is likely only the beginning.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!

Posted-In: Adrian Peterson Carlos Correa DeAndre Hopkins Kanye WestSports Top Stories Media General Best of Benzinga


Related Articles (ADDYY)

View Comments and Join the Discussion!

'Smells Like Teen Spirit' Turns 25: Here Are The Best Covers Of This Feminist, Iconic Song

How Lack Of Liquidity At The Market Open Can Be A Trading Nightmare