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James Harden's Shoe Gets The Steph Curry Treatment

James Harden's Shoe Gets The Steph Curry Treatment
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NBA star James Harden turned 27 Friday, but news of his latest shoe isn't exactly the present he was looking for. The internet is bashing James Harden's first signature shoe release with adidas AG (ADR) (OTC: ADDYY). However, this far from the first time social media users slam an NBA stars signature shoe; Steph Curry's "Chef Curry Low" came under Twitter Inc (NASDAQ: TWTR) assault in June. The shoe did still sell quite well, despite the harsh criticism it faced.

James Harden signed a massive $200 million deal with adidas after Nike Inc (NYSE: NKE) announced it would not be matching an offer to sign the Houston Rockets guard. The move was seen as an act of desperation — overpaying for the next available NBA superstar to compete with Nike and Under Armour Inc (NYSE: UA). Since the deal was signed, adidas has made a rapid comeback — but not because of Harden.

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While adidas' James Harden shoe has not been released yet, a photo of the shoe has been leaked, and Twitter users have been having a field day criticizing the style of the shoe.







One thing is certain, the shoe is getting a lot of free publicity, which likely helped Steph Curry's questionable release in terms of sales.

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