Musk has accused these companies of blackmail and attempting to silence his voice.
With a substantial monthly advertising budget of $2 million across his 40 businesses, O'Leary's decision to exclude X is a telling indicator of the platform's perceived inadequacy in delivering returns on advertising investments.
O'Leary slammed X, saying, "That place needs a little work."
A senior executive from a leading ad-buying agency, who opted for anonymity, revealed to Reuters that the atmosphere among X's sales representatives was tense and uncertain in the aftermath of Musk's critique.
These representatives reportedly had little to say in subsequent discussions, indicating a possible disconnect between the platform and its key revenue drivers.
The situation underscores the delicate balance social media platforms must maintain with advertisers, who are essential to their revenue streams and overall sustainability.
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