In a wide-ranging discussion, crypto analyst Dylan LeClair broke down the innovative "Bitcoin strategy playbook" pioneered by MicroStrategy (NASDAQ:MSTR) and is now being adopted even by soccer clubs.
What Happened: LeClair noted on the “What Bitcoin Did” podcast that the strategy's core involved leveraging corporate finance tools to accumulate Bitcoin (CRYPTO: BTC). For public companies like MicroStrategy, this includes issuing convertible bonds and equity to purchase Bitcoin, effectively creating a "Bitcoin balance sheet."
"Sailor figured out how to give a bond market starved of yield exposure to Bitcoin volatility," LeClair noted. This allowed MicroStrategy to borrow at extremely low rates and use the proceeds to buy Bitcoin.
LeClair noted that while this strategy seemed risky to many, it has paid off handsomely. MicroStrategy’s market cap has grown from $1 billion to over $30 billion since implementing this approach.
LeClair believes more companies will adopt versions of this playbook as Bitcoin gains mainstream acceptance. However, he cautioned that fully embracing the strategy remains a “radical step” for most corporations at this stage.
Why It Matters: The strategy isn’t limited to public companies. Real Bedford FC, an 8th-tier English football club, has accumulated 82 Bitcoin using similar principles. Club chairman and podcast host Peter McCormack shared that this has led to unprecedented merchandise sales and sponsorship deals for a club at their level.
“We’re getting the same sponsorships that clubs get in the professional leagues because they want exposure to Bitcoiners,” McCormack said.
“We’re starting to see those trickle in,” LeClair concluded, “but I don’t think we’re at the point in time where that’s widely adopted yet.”
Recently, Defiance ETFs launched MSTX (NASDAQ:MSDTX), the first single-stock leveraged ETF for MicroStrategy in the U.S.
What’s Next: The influence of Bitcoin as an institutional asset class is expected to be thoroughly explored at Benzinga’s upcoming Future of Digital Assets event on Nov. 19.
Read Next:
Image: Shutterstock
© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
