Benzinga

España
Italia
대한민국
日本
Français
Benzinga Edge
Benzinga Research
Benzinga Pro

  • Get Benzinga Pro
  • Data & APIs
  • Events
  • Premarket
  • Advertise
Contribute
España
Italia
대한민국
日本
Français

Benzinga

  • Premium Services
  • Financial News
    Latest
    Earnings
    Guidance
    Dividends
    M&A
    Buybacks
    Interviews
    Management
    Offerings
    IPOs
    Insider Trades
    Biotech/FDA
    Politics
    Healthcare
    Small-Cap
  • Markets
    Pre-Market
    After Hours
    Movers
    ETFs
    Options
    Cryptocurrency
    Commodities
    Bonds
    Futures
    Mining
    Real Estate
    Volatility
  • Ratings
    Analyst Color
    Downgrades
    Upgrades
    Initiations
    Price Target
  • Investing Ideas
    Trade Ideas
    Long Ideas
    Short Ideas
    Technicals
    Analyst Ratings
    Analyst Color
    Latest Rumors
    Whisper Index
    Stock of the Day
    Best Stocks & ETFs
    Best Penny Stocks
    Best S&P 500 ETFs
    Best Swing Trade Stocks
    Best Blue Chip Stocks
    Best High-Volume Penny Stocks
    Best Small Cap ETFs
    Best Stocks to Day Trade
    Best REITs
  • Money
    Investing
    Cryptocurrency
    Mortgage
    Insurance
    Yield
    Personal Finance
    Forex
    Startup Investing
    Real Estate Investing
    Prop Trading
    Credit Cards
    Stock Brokers
Research
My Stocks
Tools
Free Benzinga Pro Trial
Calendars
Analyst Ratings Calendar
Conference Call Calendar
Dividend Calendar
Earnings Calendar
Economic Calendar
FDA Calendar
Guidance Calendar
IPO Calendar
M&A Calendar
Unusual Options Activity Calendar
SPAC Calendar
Stock Split Calendar
Trade Ideas
Free Stock Reports
Insider Trades
Trade Idea Feed
Analyst Ratings
Unusual Options Activity
Heatmaps
Free Newsletter
Government Trades
Perfect Stock Portfolio
Easy Income Portfolio
Short Interest
Most Shorted
Largest Increase
Largest Decrease
Calculators
Margin Calculator
Forex Profit Calculator
100x Options Profit Calculator
Screeners
Stock Screener
Top Momentum Stocks
Top Quality Stocks
Top Value Stocks
Top Growth Stocks
Compare Best Stocks
Best Momentum Stocks
Best Quality Stocks
Best Value Stocks
Best Growth Stocks
Connect With Us
facebookinstagramlinkedintwitteryoutubeblueskymastodon
About Benzinga
  • About Us
  • Careers
  • Advertise
  • Contact Us
Market Resources
  • Advanced Stock Screener Tools
  • Options Trading Chain Analysis
  • Comprehensive Earnings Calendar
  • Dividend Investor Calendar and Alerts
  • Economic Calendar and Market Events
  • IPO Calendar and New Listings
  • Market Outlook and Analysis
  • Wall Street Analyst Ratings and Targets
Trading Tools & Education
  • Benzinga Pro Trading Platform
  • Options Trading Strategies and News
  • Stock Market Trading Ideas and Analysis
  • Technical Analysis Charts and Indicators
  • Fundamental Analysis and Valuation
  • Day Trading Guides and Strategies
  • Live Investor Events
  • Pre-market Stock Analysis and News
  • Cryptocurrency Market Analysis and News
Ring the Bell

A newsletter built for market enthusiasts by market enthusiasts. Top stories, top movers, and trade ideas delivered to your inbox every weekday before and after the market closes.

  • Terms & Conditions
  • Do Not Sell My Personal Data/Privacy Policy
  • Disclaimer
  • Service Status
  • Sitemap
© 2026 Benzinga | All Rights Reserved
May 30, 2023 2:43 PM 3 min read

Bezos Wants To Be Musk So Bad: A Cosmic Rivalry Turned 69/420?

by Aj Fabino Benzinga Staff Writer
Follow

ArticleFeaturedTickersList12345!!!

In the realm of tech moguls, few rivalries resonate as strongly as that of Jeff Bezos and Elon Musk. Yet, it appears their competition has evolved into a game of comic mimicry, reflecting not just in their galactic goals but now even in their financial moves.

Mimicking Musk: Bezos, founder of Amazon.com Inc (NASDAQ:AMZN) and Blue Origin, who stepped down as Amazon CEO in 2021, recently indulged in an act that strikingly resembles the humor often deployed by Musk, CEO of Tesla Inc (NADSAQ: TSLA) and SpaceX.

Known for his playful, sometimes adolescent, approach to business decisions and public announcements, Musk frequently uses the numbers 420 and 69 in his transactions and tweets, perhaps to appeal to younger investors or merely to amuse himself.

Though, on May 26, literally reflecting Musk’s humor, Bezos purchased a single share of Amazon and reported the transaction at precisely 4:20 PM.

Adding to the jest, the former Amazon CEO donated just over 69,000 shares, amounting to $7.8 million, to charity on the same day, also reported at 4:20 PM. Musk is currently the second-richest person in the world, ahead of Bezos, the third-richest person in the world, with a net worth of $197.6 billion and $144 billion, respectively.

This playful act from Bezos casts a jovial light on the competition between the two billionaires.

Read also: Pushing Rivalry Aside: Elon Musk And Jeff Bezos Agree On How Good This Streaming Show Is

Their competition, often visible in their respective space ventures, now seems to be unfolding in a tongue-in-cheek display of mimicry, hinting that Bezos, despite his own tremendous success, might still be taking cues from Musk’s playbook.

Speaking of competition, here's where the rivalry started, according to a 2021 Business Insider report.

Roots Of The Rivalry: Bezos, who founded Amazon five years before Musk’s PayPal Holdings Inc (NADSAQ: PYPL) was sold to eBay Inc (NASDAQ:EBAY), has long expressed his fascination with space. The interest culminated in his launch of Blue Origin in 2000.

Yet, Musk, who gained considerable wealth after selling PayPal, quickly became a formidable rival with the launch of SpaceX in 2002.

Their competition escalated in 2013 when SpaceX attempted to secure the exclusive use of a NASA launchpad, leading to a formal protest from Blue Origin. Then, in 2014, Bezos and Musk entered into a patent battle over landing rocket boosters on drone ships, a dispute that ended in SpaceX’s favor.

In recent years, the rivalry has spilled onto social media platforms, with the billionaires often trading barbs about their respective space ventures.

Read next: Jeff Bezos’ $500M Superyacht Is So Big It Has A Support Boat With A Helipad, Crane And Storage

Market News and Data brought to you by Benzinga APIs

© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

To add Benzinga News as your preferred source on Google, click here.


Posted In:
EntertainmentLarge CapMid CapNewsInsider TradesSECGeneralElon MuskJeff Bezos
AMZN Logo
AMZNAmazon.com Inc
$207.800.41%
Overview
EBAY Logo
EBAYeBay Inc
$87.07-0.47%
PYPL Logo
PYPLPayPal Holdings Inc
$41.590.24%
TSLA Logo
TSLATesla Inc
$424.00-0.28%

An unforgettable dinner in 2004 between the two CEOs cemented the competitive dynamic that has dominated their relationship since. Both at the helm of fledgling space companies at the time, they discussed their visions of reusable rockets. However, the meeting reportedly ended in disagreement, sparking the ongoing rivalry.

AMZN Logo
AMZNAmazon.com Inc
$207.800.41%
Overview
EBAY Logo
EBAYeBay Inc
$87.07-0.47%
PYPL Logo
PYPLPayPal Holdings Inc
$41.590.24%
TSLA Logo
TSLATesla Inc
$424.00-0.28%
Comments
Loading...