Skip to main content

Market Overview

Netflix, YouTube, Disney+: Which Video Streaming Platform Do Teens Watch The Most?

Netflix, YouTube, Disney+: Which Video Streaming Platform Do Teens Watch The Most?

Competition in the video streaming space is heating up, as established players fight it out with new entrants.

Against this backdrop, Netflix Inc (NASDAQ: NFLX) seems to have fortified its position, according to an analyst at Piper Sandler, citing the firm's 39th semi-annual Taking Stock with Teens survey — a national study of over 5,200 teens.

Netflix Leads In Teen Mindshare

After ceding the lead to Alphabet Inc's (NASDAQ: GOOGL) (NASDAQ: GOOG) YouTube in the fall 2019 survey, Netflix has regained the lead, with teens spending 33% of their time watching Netflix, analyst Yung Kim said in a Wednesday note. 

This represents a decline from Netflix's 35% share in the fall 2019 survey, the analyst said. 

"Overall, we believe Netflix continues to maintain strong teen mind share and attribute the modest dip across the top platforms to the inclusion of the new services," he said. 

Kim said he's of the view that Netflix is the leader among subscription services that contains massive multiyear growth potential as more content viewing shifts online. 

See also: How Disney+ Subscribers Compare To Netflix, Amazon Prime And More

YouTube Falls Behind

YouTube's numbers slid from 37% in the fall 2019 survey to 31%, pushing the Google-owned platform to the second spot, Kim said.

Cable and satellite TV, though taking the third position, has seen its share dip from 12% to 11%, the analyst said. 

New Entrants Make Waves

Walt Disney Co's (NYSE: DIS) Disney+ and Apple Inc.'s (NASDAQ: AAPL) Apple TV+, both launched in November 2019, were ranked fifth and seventh, respectively, with teens spending 7% and 2% of their time on the platforms, Kim said. 

Hulu and, Inc. (NASDAQ: AMZN) stood in the fourth and sixth position respectively, at 8% and 3%.

"While we recognize investor concern, particularly around Disney+, taking share, we believe the diversity of the Netflix portfolio and the pace of new content gives Netflix an advantage," the analyst said. 

Piper Sandler sees increasing competition ahead, with AT&T Inc.'s (NYSE: T) HBO Max launch scheduled for May, and unforeseen hurdles. Yet the firm is of the view that the market will support multiple large streaming players, with Netflix leading the way.

The Rating

Kim maintained an Overweight rating on Netflix with a $400 price target.

The Price Action

Netflix shares were down 0.69% at $369.71 at the time of publication Wednesday.

Alphabet Class A shares were adding 2.31% to $1,209.85. 

Disney shares were down 0.76% at $100.47. 

Apple shares were surging 2.47% to $265.85.

Amazon shares were up 1.28% at $2,037.44.

Related Link: JPMorgan Projects That Netflix Global Paid Subscribers Will Nearly Double By 2024, Driven By International Growth

Latest Ratings for NFLX

Apr 2021Cowen & Co.MaintainsOutperform
Apr 2021Canaccord GenuityMaintainsBuy
Apr 2021WedbushMaintainsUnderperform

View More Analyst Ratings for NFLX
View the Latest Analyst Ratings


Related Articles (AAPL + NFLX)

View Comments and Join the Discussion!

Posted-In: Analyst Color Price Target Reiteration Crowdsourcing Top Stories Analyst Ratings Tech Trading Ideas Best of Benzinga

Latest Ratings

CMRXHC Wainwright & Co.Maintains18.0
PZZAStephens & Co.Maintains115.0
STAACanaccord GenuityMaintains150.0
DGIICanaccord GenuityMaintains25.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at