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Shopify Acquires Swedish Competitor Tictail; LA Retail Location Leaves Analyst Bullish

Shopify Acquires Swedish Competitor Tictail; LA Retail Location Leaves Analyst Bullish
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Shopify Inc (NASDAQ: SHOP) shares were surging Monday after news broke that the company acquired Tictail, an e-commerce platform focused on smaller brands.

Raymond James analyst Brian Peterson said that while no financial details for the transaction were disclosed, Stockholm-based Tictail has secured $32 million in funding.

“Similar to Shopify, Tictail has simplified the digital commerce process for small brands and entrepreneurs, with the ability to create a store from a mobile app while also providing a marketplace for brands on the platform,” Peterson said in a Friday note. 

The analyst views the acquisition positively and said it aligns with Shopify’s goal of enabling entrepreneurs while also providing a potential catalyst for growth internationally.

Tictail has approximately 80,000 to 125,000 brands on its platform. 

Guggenheim Stays Bullish After LA Visit 

Guggenheim analyst Ken Wong reiterated a Buy rating on Shopify after visiting the company’s first permanent retail space in Los Angeles.

Wong said he left his meeting convinced that the physical presence in Los Angeles will help generate merchant adds, drive GMV growth and improve retention.

Sales are rarely made on first visits, but overall conversions have been better than anticipated and the site has helped frustrated merchants from competitors Ltd (NASDAQ: WIX), Squarespace and BigCommerce migrate onto Shopify’s platform.

“Management has talked up investments in brand marketing and we view the LA location as a strategic approach to killing two birds with one stone,” the analyst said. 

If Shopify’s LA location proves successful, New York would be the next logical city to open a customer center, according to Guggenheim. 

Shopify shares were up 5.44 percent at $142.03 at the time of publication Monday. 

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Citron Blasts Shopify, Says Changes To Facebook Data Will 'Annihilate' Company's Entrepreneurs

Public domain photo via Wikimedia. 

Latest Ratings for SHOP

Feb 2019Morgan StanleyMaintainsEqual-WeightEqual-Weight
Feb 2019Raymond JamesReiteratesOutperform
Feb 2019Canaccord GenuityMaintainsBuyBuy

View More Analyst Ratings for SHOP
View the Latest Analyst Ratings

Posted-In: Brian Peterson Citron ResearchAnalyst Color News Short Sellers Price Target Reiteration Analyst Ratings Best of Benzinga


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