Market Overview

Off To The Races: Comparing Fitbit's New Ionic With Its Smart Watch Competitors

Off To The Races: Comparing Fitbit's New Ionic With Its Smart Watch Competitors
Related AAPL
Why Apple And Its Suppliers Aren't Moving In Step
The Oprah Effect: Apple, Winfrey Sign Multiyear Programming Deal
iPhones, Intel chips exempt from tariffs? (Seeking Alpha)
Related FIT
This Day In Market History: Fitbit IPO
The Market In 5 Minutes: A Historic Meeting, A Gold Trade, Model 3 Deliveries And More
Can Fitbit Be Worth $15 By The End Of The Year? (Seeking Alpha)

Good thing it's water-resistant, because the new Ionic smart watch just released by Fitbit Inc (NYSE: FIT) is entering some dangerous depths.

Though it has a full complement of feature-rich competitors, perhaps the most formidable is Apple Inc. (NASDAQ: AAPL), which is rumored to be offering an update of its current, second-generation watch in the weeks ahead.

“The device, with an attractive price point, could generate solid sales, though it will also be launching at the same time as Apple's rumored next watch, which will likely also add new capabilities,” said Baird analyst William V. Power.

Related Link: Analyst: Fitbit Stepping In The Right Direction

He maintains a Neutral rating on the stock and set a price target of $6, 1 cent below where the stock was trading at last check.

What The Ionic Is Up Against

Here’s a breakdown of the Fitbit’s flagship new phone’s features, compared with its main competitors:

Fitbit Ionic:

  • GPS
  • Heart rate sensor
  • Battery life: four, plus, days.
  • Storage for music, plus Pandora Media Inc (NYSE: P) support and Bluetooth headphone support
  • Water resistance
  • New proprietary OS
  • Coaching software for personalized workouts
  • Fitness tracker apps with swim-tracking apps
  • Wi-Fi, Bluetooth and NFC connectivity
  • Android (Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)), Apple iOS and Windows (Microsoft Corporation (NASDAQ: MSFT)) compatible
  • Storage: 2G
  • PRICE: $299

Apple 2 Watch Series 2

  • GPS
  • Heart rate sensor
  • Battery life: two days
  • Dual-Core Processor
  • Fitness tracker apps with swim-lap technology.
  • Compatible with IOS devices
  • Wireless charging
  • Wi-Fi, Bluetooth and NFC connectivity
  • Compatible with iTunes
  • Requires phone
  • Onboard storage 2G
  • PRICE: $369

Gear S3 by Samsung Electronics (OTC: SSNLF)

  • GPS
  • OS: Tizen
  • Dual-Core processor
  • 4G Storage
  • Wi-Fi, Bluetooth, NFC connectivity
  • Battery life: three days
  • Wireless charging
  • Intuitive interface
  • Fitness tracking sensors
  • PRICE: $299

Forerunner 640 by Garmin Ltd. (NASDAQ: GRMN)

  • GPS
  • Advanced running metrics
  • Stride length, lactate threshold ratings
  • Heart monitor
  • Music player
  • Water resistant
  • Fitness tracker and heart monitor that adjusts to a variety of athletics
  • Battery life: 16 hours
  • No onboard music storage
  • PRICE: $399

Latest Ratings for AAPL

Jun 2018ArgusMaintainsBuyBuy
May 2018Maxim GroupDowngradesBuyHold
May 2018Morgan StanleyMaintainsOverweightOverweight

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: Analyst Color News Previews Reiteration Sports Events Analyst Ratings Tech Best of Benzinga


Related Articles (FIT + AAPL)

View Comments and Join the Discussion!