Market Overview

Is Twitter's Monetization Strategy Improving?

Is Twitter's Monetization Strategy Improving?

While Twitter Inc (NYSE: TWTR) is set to release 2Q earnings later in the week, analysts at Cantor Fitzgerald are expecting to see improvements in Twitter's monetization strategy, despite seeing no growth in monthly active users or engagement figures.

Cantor Fitzgerald is expecting Twitter to release results and future guidance in line with analyst's estimates, with revenues coming in at $602.1 million, representing a 19.8 percent increase year-over-year.

The company is expecting Twitter's monetization growth to remain strong due to its lower advertising price point relative to competitors Facebook Inc (NASDAQ: FB) and Google (Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)).

Beyond Thursday Night Football

Cantor Fitzgerald also sees a high upside in Twitter's new strategy to stream live events with its new NFL deal set to take place this upcoming season.

Twitter already tested out live-streaming with Wimbledon earlier in the month. Live-streaming events "could help Twitter pivot into more event-driven opportunities to grow users/engagement," said Cantor Fitzgerald. Twitter's deal with the NFL cost the company a reportedly $10 million to stream 10 NFL games for free.

Related Link: Twitter Wins Streaming Rights For NFL's Thursday Night Game

Twitter was not even the highest bidder to live-stream the NFL games, showing how important the platform still is for live events and the potential its partnership with the NFL has to drive growth on both ends.

The company has been on a roll securing live-streaming deals across several sports and just announced a partnership with the MLB and NHL to stream one game per week from both leagues.

Twitter has also struck similar media partnerships recently with the NBA, Pac-12 Networks and CBS Corporation (NYSE: CBS)'s CBS News.

Did you like this article? Could it have been improved? Please email with the story link to let us know!

Latest Ratings for TWTR

Mar 2020Morgan StanleyMaintainsEqual-Weight
Mar 2020UBSMaintainsNeutral
Mar 2020BairdMaintainsNeutral

View More Analyst Ratings for TWTR
View the Latest Analyst Ratings


Related Articles (TWTR)

View Comments and Join the Discussion!

Posted-In: Analyst Color Earnings News Guidance Previews Sports Analyst Ratings Tech Best of Benzinga

Latest Ratings

ARNAGuggenheim SecuritiesInitiates Coverage On95.0
CRONCanaccord GenuityDowngrades
XYLAtlantic EquitiesDowngrades75.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at