Twitter Wins Streaming Rights For NFL's Thursday Night Game
Shares of Twitter Inc (NYSE: TWTR) were trading higher by more than 2 percent Tuesday morning after Bloomberg reported the social media company won a new deal with the National Football League to stream some of its games online.
Bloomberg, citing "a person familiar with the matter," stated that Twitter beat out a "slate of heavyweights" to broadcast Thursday night games. The company edged out Facebook Inc. (NASDAQ: FB), Verizon Communications Inc. (NYSE: VZ), Yahoo! Inc. (NASDAQ: YHOO) and Amazon.com Inc. (NASDAQ: AMZN) in winning the new contract deal.
Last week, Facebook was said to have backed off its bid to win the digital rights.
"The deal gives Twitter a key piece of content to attract mainstream users in its quest to make its service a go-to place to react to and discuss live events," the report said.
Bloomberg also noted that the NFL is targeting its "cord cutters" fans who don't mind live streaming video over the internet.
Since then, Roger Goodall has tweeted, "This fall Thursday Night Football will be streamed live @twitter so fans will see more of this."
Twitter had not responded to Benzinga at time of publication.
Shares of Twitter traded recently at $17.09, up 2.1 percent in Tuesday's pre-market session.
© 2016 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.