Super Bowl Sunday has arrived, bringing with it a dazzling array of celebrity-packed commercials. Fox , the broadcaster of the game, reportedly announced in November that all ad slots were sold out, with over 10 spots costing advertisers $8 million each.
What Happened: This year’s commercials cover a wide range of themes, from smart glasses to pizza rolls, with a significant focus on artificial intelligence. Mark Evans, executive vice president of sales for Fox Sports, told The Hollywood Reporter that AI-themed creative content is expected, reflecting its growing presence in businesses, according to a report from NBC News.
Among the notable ads, Google, the search subsidiary for Alphabet Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) faced scrutiny for its original Gemini ad, which inaccurately claimed Gouda cheese accounts for “50 to 60 percent of the world’s cheese consumption.” The ad was re-edited following feedback from the Wisconsin Cheese Mart owner.
Other standout commercials include Salesforce Inc (NYSE:CRM) featuring Matthew McConaughey, Meta with Chris Pratt and Chris Hemsworth.
and a humorous spot from Little Caesars starring Eugene Levy. The Super Bowl ads continue to captivate audiences with creativity and star power.
Meta Platforms Inc (NASDAQ:META) ran an advertisement featuring Chris Pratt, Chris Hemsworth and Kris Jenner which referenced the banana duct-taped to a wall art piece that sold for millions.
See Also: Analyst Who Nailed 2021 Crypto Collapse Now Says Worst Of Bitcoin Could Come In Next Few Weeks
Why It Matters: The Super Bowl remains a prime opportunity for advertisers to reach massive audiences, despite the high costs associated with ad slots. A recent poll revealed that 61% of respondents questioned the value of these expensive ads, while 18% admitted to looking up companies after last year’s championship.
In a surprising move, Nike Inc (NYSE:NKE) returned to Super Bowl advertising after a 27-year hiatus, aiming to boost its declining sales. This decision underscores the high stakes involved, as a 30-second spot can exceed $8 million, according to JPMorgan analysts. The advertisement had a women-empowerment theme.
This year’s Super Bowl LIX, featuring a rematch between the Kansas City Chiefs and Philadelphia Eagles, has generated excitement not only for the game but also for the commercials and halftime show by Kendrick Lamar. A Benzinga poll indicated that 63% of viewers are eager to watch the game, the ads, and performances, highlighting the event’s multifaceted appeal.
Elon Musk also shared the T-Mobile US Inc. (NASDAQ:TMUS) and Starlink Superbowl advertisement which announced the launch of the satellite-to-cell beta service.
At the time of writing the Eagles were leading the Chiefs 24-0. The Eagles took the lead into halftime and completely dominated.
Photo Courtesy: Andrew Angelov On Shutterstock.com
Read Next:
This story was generated using Benzinga Neuro and edited by Shivdeep Dhaliwal
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
