Apple TV is a streaming media device and platform developed by Apple Inc., first launched in 2007. It allows users to watch movies, TV shows, and live content from various streaming services, as well as access apps, games, and Apple’s own services like Apple TV+ and Apple Music. The device connects to televisions via HDMI and supports high-definition and 4K playback. Apple TV integrates with the Apple ecosystem, enabling features like AirPlay, Siri voice control, and HomeKit compatibility.