Apple Inc AAPL is allowing anyone to stream hit shows on TV+ for free until Jan. 3.
What Happened: The Tim Cook-led company is letting anyone with an Apple ID log into the TV+ application or the web interface and start streaming, reported Apple Insider.
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Non-paying users can watch the first season of “Ted Lasso,” “Prehistoric Planet,” “Bad Sisters” and other hits.
After a user signs in, they will be prompted to sign up for a free trial or alternatively begin paying $6.99 for a regular subscription. But they can click through to the shows after ignoring the prompt, according to the report.
Why It Matters: This year, Apple made a push to take on streaming rivals Netflix and Disney. Statista estimates put Apple TV+ paid subscribers at nearly 25 million as of March 2022. There are an additional 50 million users worldwide.
Rival Netflix subscriber base in the U.S. and Canada region is at 223.1 million as of September-end.
Recently, the iPhone maker reportedly wanted to offer the NFL “Sunday Ticket” at no extra cost to its subscriber base but this proved to be a sticking point in the negotiations with the league.
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