Cannabis Marketing

Why Does Tangie Smell So Fruity? Non-Terpene Compounds Include Guava, Papaya And Passionfruit
A $25.5M Opportunity: 23 Marijuana Brands Compete For New Jersey's Budding Pre-Roll Market
Inside Grön's Marijuana Edibles Factory: What Can We Learn About Choco-Nomics And Multi-State Expansion?
A $25.5M Opportunity: 23 Marijuana Brands Compete For New Jersey's Budding Pre-Roll Market
Inside Grön's Marijuana Edibles Factory: What Can We Learn About Choco-Nomics And Multi-State Expansion?
Landing In Florida's Cannabis Market: Legal Adult-Use Marijuana Could Yield $874M In 2025
Cannabis Brands On The Rise: Where To Find Them And How Large Is Their Footprint?

Cannabis Marketing Recent News

After The Pre-Roll Boom, What's Next In Cannabis Products? The Secret Is Under The Microscope
With the cannabis landscape diversifying, it's no longer just about finding a pre-rolled joint with high THC content.
3 In 10 Marijuana Shoppers Stick To Favorite Strains & Why Some Never Change Their Weed Retail Choices
Brendan Mitchel-Chesebro, a seasoned analyst at BDSA, a global firm in cannabis market research, explores 2024's cannabis consumption trends and how brands are tackling economic challenges through innovation, premiumization, and consumer-centric product development for continued growth and profitability in a
Americana: Women-Founded PR Firm Sets Its Sights On Global Health, Wellness And Tech Sectors
Boasting a track record of securing placements for clients in global media outlets including Yahoo Finance, Forbes, and CNN (NASDAQ: WBD), the Los Angeles-Manchester-based PR firm Americana Communications Ltd.
OpenAI's 'Sora' Videos Can Simplify Cannabis Industry, Boost Engagement, Efficiency And Education
OpenAI's Sora, a groundbreaking AI tool that translates text prompts into realistic videos, is set to revolutionize the cannabis industry from seed to sale.
What's Hot This Valentine's Day? Weed Retail Trends, Sales Insights And Love-Driven Business Opportunities
Valentine's Day presents a promising growth avenue in cannabis retail, particularly in niche product areas like edibles and topicals, highlighted by BDSA analyst Brendan Mitchel-Chesebro in an exclusive with Benzinga Cannabis.
Cannabis Distributor Petalfast Secures $8M Funding For Nationwide Market Expansion
Cannabis marketing and distribution firm Petalfast has raised $8m in an equity financing round. Led by a group of family offices, with interests including beverage alcohol distribution, the funds will allow Petalfast to expand its sales team and retail engagement services. The firm will expand further into markets where the adult use of recreational cannabis is legal. Petalfast brands sold in retail outlets include Lime, Sip Elixirs, Ciencia Labs, Hello Again and VetCBD, among others. CEO Jason Vegotsky acknowledged his company's new investors brought expertise from highly regulated industries.
Investing In Cannabis In 2024? BDSA Analyst Signals Key Markets And Profitable Growth Segments
BDSA's analyst Brendan Michel-Chesebro sheds light on the potential of cannabis products on the U.S. cannabis market, highlighting the significant opportunities and risks for 2024.
Ready-To-Bake: Optimize Cannabis Retail Sales For Thanksgiving With BDSA's Basket Analytics
The Thanksgiving cannabis market exhibits a nuanced shift towards infused culinary products, presenting retailers with an opportunity to tailor their offerings and enhance consumer experience during the holiday season.
Are Traditional Cannabis Licensing Models Obsolete? How Reverse Licensing Can Help
How can cannabis brands expand to multiple states while maintaining consistent quality and authenticity?
Can Small Cannabis Brands Stay True To Their Values While Growing? Benzinga Conference Insights
At the recent Benzinga Cannabis Capital Conference in Chicago, a panel of industry experts took the stage to explore the potential of local cannabis brands.
Pre-Roll Powerhouse: Headset Reveals 13.4% Surge in U.S. Cannabis Joints
Pre-rolled joints have emerged as a rising star in the cannabis market, sparking a significant shift in consumer preferences.
From CBN, CBG To THCV: Consumer-Centric Brands Embrace Rare Cannabinoids For Differentiation
At the last Benzinga Cannabis Capital Conference, industry experts discussed the rising demand for rare cannabinoids, which are lesser-known compounds found in the cannabis plant known for their unique therapeutic properties.
Zara, H&M And Weed: Is There a Connection? Insights Into Fast Fashion And The Cannabis Industry
In a world where trends evolve faster than you can say "outdated," two industries have emerged as the epitome of adaptability: fast fashion and the cannabis industry.
Investing In Germany's Cannabis: Hemp Industry CEO's Insights On Consumer Needs And Revenue Streams
Investing In Germany's Cannabis Industry Germany's cannabis market is on the cusp of significant expansion, offering unique investment opportunities. But, how is Germany's cannabis market evolving, and what are the revenue sources and market access options for businesses? Where can investors find niche opportunities in ancillary cannabis industries?
The Rise Of The Northeastern Cannabis Market, Profitability And Inclusion At Benzinga Cannabis Capital Conference
As the Northeast U.S. cannabis market takes the lead in growth potential, questions arise on how the region can transform the industry playbook. Can collaboration between legacy operators and established companies pave the way for a thriving, profitable future?
Leafly's Take: Cannabis Reclassification, Consumer Choices And The Budtender Connection
In an exclusive interview with Benzinga, Carlos Pinto, chief commercial officer (CCO) of Leafly Holdings Inc. (NASDAQ: LFLY) discussed the strategic shift the cannabis marketplace and education platform has undergone.
Cannabis Culture Redefining Business Models: Insights From Benzinga Cannabis Conference
Ever wondered how the fusion of cultural values and cannabis business models could amplify your financial gains? Curious about how cannabis culture's evolution could impact your investment portfolio?
Canadian Cannabis Flower Power: Who Are The Top Players? What Happened In Q2 2023?
Zuanic & Associates' recent report unveils the movers and shakers in the flower segment, shedding light on their market shares, pricing strategies and fortunes. The second quarter of 2023 saw some intriguing shifts in the sector.
Take Your Cannabis Marketing To Next Level With This New Commerce Media Technology
Cannabis-focused provider of marketing and data solutions, Surfside Solutions Inc. announced on Tuesday the national launch of its latest product offering, Commerce Media.
Yes, It's A Real Job: Rohan Marley Employs Secret Weed Shoppers For Quality Control Of His Cannabis Brand
Jan Verleur, co-founder of Verleur Group LLC (TVG), and Rohan Marley, the driving force behind Lion Order cannabis products, engaged
Format Evolution In Canada's Cannabis Market: Pre-Rolls Drive Expansion
Cannabis pre-rolls are emerging as a key driver of the growth of Canada’s recreational cannabis market. Which other cannabis products have seen significant growth in the second quarter of 2023? And, how do these trends provide valuable insights for industry players in Canada's recreational cannabis market?
Sweet Treats Take Over: Gummie Consumption Outpaces Flower In Latest Consumer Data, Here's Why
Gummies have overtaken the flower market based on consumer data from the latest BDSA cannabis market report.
EXCLUSIVE: Cannabis Equity Report Features Q2 Data For Michigan, California, Florida, Illinois
Zuanic & Associates' latest Key States equity report takes us "in the weeds" with state-level data, revealing crucial insights and trends that may impact the industry in the year ahead.