Marriott Vacations (VAC) Stock Price Target 2026

The average analyst price target for Marriott Vacations is $100.43, 12.2% below the current price. Of 14 analysts, 8 rate it Buy, 2 Hold and 4 Sell. Targets range from $54 to $140. The latest change came on Oct 22, 2026, when Morgan Stanley lowered its price target on Marriott Vacations from $65 to $63 and kept an Underweight rating.

The Average Analyst Price Target for Marriott Vacations is $100.43.

Price Target Range — 13 Quarters

Analyst Consensus — 14 Analysts

1S.Buy

7Buy

2Hold

4Sell

Consensus RatingBuy# Analysts14Avg. Consensus PT$100.43Upside to Avg. PT-12.2%

Rating Trend — Last 9 Months

Latest Upgrades and Downgrades for Marriott Vacations Stock

See all ratings →

Date	Firm	Analyst	Action	Rating Change	Price Target
Oct 22, 2026	Morgan Stanley	Stephen Grambling	PT Cut	Underweight	$65→$63
Oct 19, 2026	Wells Fargo	Trey Bowers	PT Cut	Underweight	$101→$100
Oct 15, 2026	Susquehanna	Christopher Stathoulopoulos	PT Raise	Neutral	$110→$115
Oct 8, 2026	JP Morgan	Daniel Politzer	Initiate	Overweight	$125
Sep 10, 2026	Truist Securities	Patrick Scholes	PT Raise	Buy	$97→$134
Aug 7, 2026	Barclays	Brandt Montour	PT Raise	Overweight	$94→$140
Aug 7, 2026	Wells Fargo	Trey Bowers	PT Raise	Underweight	$68→$101
Jul 17, 2026	Morgan Stanley	Stephen Grambling	PT Raise	Underweight	$51→$52
Jul 14, 2026	Wells Fargo	Trey Bowers	PT Raise	Underweight	$66→$68
Jun 30, 2026	Deutsche Bank	Chris Woronka	PT Raise	Buy	$92→$119
May 12, 2026	Morgan Stanley	Stephen Grambling	PT Raise	Underweight	$50→$51
May 7, 2026	Wells Fargo	Trey Bowers	PT Raise	Underweight	$58→$66
May 6, 2026	Barclays	Brandt Montour	PT Raise	Overweight	$80→$94
Apr 10, 2026	Morgan Stanley	Stephen Grambling	PT Cut	Underweight	$52→$50
Mar 9, 2026	Citizens	Aaron Hecht	Downgrade	Market Outperform→Market Perform	—
Mar 5, 2026	Mizuho	Ben Chaiken	Upgrade	Neutral→Outperform	$58→$104
Mar 2, 2026	Jefferies	David Katz	Upgrade	Hold→Buy	$52→$105
Feb 27, 2026	Wells Fargo	Trey Bowers	PT Raise	Underweight	$46→$58
Feb 26, 2026	Barclays	Brandt Montour	PT Raise	Overweight	$64→$80
Feb 26, 2026	Stifel	Simon Yarmak	PT Raise	Buy	$77→$85

Analyst Ratings News

PRO
Morgan Stanley Maintains Underweight on Marriott Vacations, Lowers Price Target to $63

Morgan Stanley analyst Stephen Grambling maintains Marriott Vacations (NYSE:VAC) with a Underweight and lowers the price target from $65 to $63.

Benzinga Newsdesk

PRO
Wells Fargo Maintains Underweight on Marriott Vacations, Lowers Price Target to $100

Wells Fargo analyst Trey Bowers maintains Marriott Vacations (NYSE:VAC) with a Underweight and lowers the price target from $101 to $100.

Benzinga Newsdesk

PRO
Susquehanna Maintains Neutral on Marriott Vacations, Raises Price Target to $115

Susquehanna analyst Christopher Stathoulopoulos maintains Marriott Vacations (NYSE:VAC) with a Neutral and raises the price target from $110 to $115.

Benzinga Newsdesk

PRO
JP Morgan Initiates Coverage On Marriott Vacations with Overweight Rating, Announces Price Target of $125

JP Morgan analyst Daniel Politzer initiates coverage on Marriott Vacations (NYSE:VAC) with a Overweight rating and announces Price Target of $125.

Benzinga Newsdesk

PRO
Truist Securities Maintains Buy on Marriott Vacations, Raises Price Target to $134

Truist Securities analyst Patrick Scholes maintains Marriott Vacations (NYSE:VAC) with a Buy and raises the price target from $97 to $134.

Benzinga Newsdesk

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Avi Kapoor

Marriott Vacations Worldwide Corp

Marriott Vacations (VAC) Stock Price Target 2026

The Average Analyst Price Target for Marriott Vacations is $100.43.

Latest Upgrades and Downgrades for Marriott Vacations Stock

Analyst Ratings News

PRO
Morgan Stanley Maintains Underweight on Marriott Vacations, Lowers Price Target to $63

PRO
Wells Fargo Maintains Underweight on Marriott Vacations, Lowers Price Target to $100

PRO
Susquehanna Maintains Neutral on Marriott Vacations, Raises Price Target to $115

PRO
JP Morgan Initiates Coverage On Marriott Vacations with Overweight Rating, Announces Price Target of $125

PRO
Truist Securities Maintains Buy on Marriott Vacations, Raises Price Target to $134

Wall Street's Most Accurate Analysts Weigh In On 3 Consumer Stocks With Over 3% Dividend Yields

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Marriott Vacations Worldwide Corp

Marriott Vacations (VAC) Stock Price Target 2026

The Average Analyst Price Target for Marriott Vacations is $100.43.

Latest Upgrades and Downgrades for Marriott Vacations Stock

Analyst Ratings News

PROMorgan Stanley Maintains Underweight on Marriott Vacations, Lowers Price Target to $63

PROWells Fargo Maintains Underweight on Marriott Vacations, Lowers Price Target to $100

PROSusquehanna Maintains Neutral on Marriott Vacations, Raises Price Target to $115

PROJP Morgan Initiates Coverage On Marriott Vacations with Overweight Rating, Announces Price Target of $125

PROTruist Securities Maintains Buy on Marriott Vacations, Raises Price Target to $134

Wall Street's Most Accurate Analysts Weigh In On 3 Consumer Stocks With Over 3% Dividend Yields

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PRO
Morgan Stanley Maintains Underweight on Marriott Vacations, Lowers Price Target to $63

PRO
Wells Fargo Maintains Underweight on Marriott Vacations, Lowers Price Target to $100

PRO
Susquehanna Maintains Neutral on Marriott Vacations, Raises Price Target to $115

PRO
JP Morgan Initiates Coverage On Marriott Vacations with Overweight Rating, Announces Price Target of $125

PRO
Truist Securities Maintains Buy on Marriott Vacations, Raises Price Target to $134