Ulta Beauty Market Sentiment

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Ulta Beauty Inc

ULTANASDAQ

Trade with Public

$537.73

-8.44-1.55%

Last update: Oct 1, 5:37 PM

$539.00

-7.17-1.31%

Overview News Earnings Forecast Events Price Targets FinancialsSentimentOwnership Compare Options Stock Report

Ulta Beauty Market Sentiment - Benzinga

Ulta Beauty Market Sentiment

Market sentiment signals for Ulta Beauty (ULTA): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▼ 5.7% short float

Options Flow▲ 0.71 P/C ratio

Insider Activity▼ Net Seller (30d)

Analyst Consensus

Buy

26 analysts

Options Flow (P/C)

0.71

More calls — Bullish

706 calls · 504 puts

Avg Consensus PT

$635

+17.8%

Highest Price Target

$790

+46.6%

Raymond James

Lowest Price Target

$500

-7.2%

B. Riley Securities

Short Interest

5.7%

Rising — Bearish

Insider Activity (30d)

Net Seller

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Sep 15, 2026	Wells Fargo	Ike Boruchow—	-2.6%	$450 → $525	Upgrade	Underweight→Equal-Weight
Sep 14, 2026	DA Davidson	Michael Baker—	+16.0%	$625 → $625	Maintained	Buy
Sep 9, 2026	BMO Capital	Kelly Crago—	+7.6%	$580	Initiate	Market Perform
Aug 28, 2026	UBS	Michael Lasser—	+31.7%	$735 → $710	Maintained	Buy
Aug 28, 2026	Citigroup	Steven Zaccone—	+7.6%	$560 → $580	Maintained	Neutral
Aug 28, 2026	Barclays	Adrienne Yih—	+19.7%	$647 → $645	Maintained	Overweight
Aug 28, 2026	DA Davidson	Michael Baker—	+16.0%	$585 → $625	Maintained	Buy
Aug 28, 2026	Goldman Sachs	Kate McShane—	+23.7%	$648 → $667	Maintained	Buy
Aug 28, 2026	B of A Securities	Lorraine Hutchinson—	+20.6%	$685 → $650	Maintained	Buy
Aug 25, 2026	Deutsche Bank	Krisztina Katai—	+28.9%	$692 → $695	Maintained	Buy
Jun 9, 2026	TD Cowen	Oliver Chen—	+11.3%	$700 → $600	Maintained	Buy
Jun 4, 2026	Citigroup	Steven Zaccone—	+3.9%	$600 → $560	Maintained	Neutral
Jun 3, 2026	UBS	Michael Lasser—	+36.4%	$810 → $735	Maintained	Buy
Jun 3, 2026	B. Riley Securities	Anna Glaessgen—	-7.2%	$600 → $500	Maintained	Neutral
Jun 3, 2026	Morgan Stanley	Simeon Gutman—	+16.9%	$700 → $630	Maintained	Overweight
Jun 3, 2026	Goldman Sachs	Kate McShane—	+21.0%	$741 → $652	Maintained	Buy
Jun 3, 2026	JP Morgan	Christopher Horvers—	+17.1%	$750 → $631	Maintained	Overweight
Jun 3, 2026	Piper Sandler	Anna Andreeva—	+11.3%	$725 → $600	Maintained	Overweight
Jun 3, 2026	Evercore ISI Group	Michael Binetti—	+17.8%	$675 → $635	Maintained	Outperform
Jun 3, 2026	Canaccord Genuity	Susan Anderson—	+35.6%	$799 → $731	Maintained	Buy
Jun 3, 2026	Wells Fargo	Ike Boruchow—	-16.5%	$475 → $450	Maintained	Underweight
Jun 3, 2026	Baird	Mark Altschwager—	+29.9%	$730 → $700	Maintained	Outperform
Jun 3, 2026	Barclays	Adrienne Yih—	+20.0%	$712 → $647	Maintained	Overweight
Jun 3, 2026	DA Davidson	Michael Baker—	+8.5%	$650 → $585	Maintained	Buy
Apr 20, 2026	Jefferies	Sydney Wagner—	+29.9%	$635 → $700	Upgrade	Hold→Buy