Southern (SO) Stock Price Target 2026

The average analyst price target for Southern is $96, 4.0% above the current price. Of 21 analysts, 8 rate it Buy, 11 Hold and 2 Sell. Targets range from $74 to $112. The latest change came on Oct 22, 2026, when HSBC initiated coverage of Southern with a Buy rating and a $99.50 price target.

The Average Analyst Price Target for Southern is $96.

Price Target Range — 12 Quarters

Analyst Consensus — 21 Analysts

8Buy

11Hold

2Sell

Consensus RatingNeutral# Analysts21Avg. Consensus PT$96Upside to Avg. PT+4.0%

Rating Trend — Last 9 Months

Latest Upgrades and Downgrades for Southern Stock

See all ratings →

Date	Firm	Analyst	Action	Rating Change	Price Target
Oct 22, 2026	HSBC	Meike Becker	Initiate	Buy	$100
Oct 21, 2026	Morgan Stanley	Stephen Byrd	PT Cut	Underweight	$85→$84
Oct 20, 2026	Jefferies	Julien Dumoulin-Smith	PT Cut	Hold	$96→$95
Oct 16, 2026	Barclays	Nicholas Campanella	PT Cut	Equal-Weight	$101→$92
Oct 15, 2026	Truist Securities	Richard Sunderland	PT Cut	Hold	$97→$93
Oct 13, 2026	JP Morgan	Jeremy Tonet	PT Cut	Neutral	$101→$94
Oct 13, 2026	Keybanc	Sophie Karp	PT Cut	Underweight	$79→$74
Sep 25, 2026	Citigroup	Ryan Levine	PT Cut	Buy	$114→$104
Sep 18, 2026	Morgan Stanley	Stephen Byrd	PT Cut	Underweight	$89→$85
Aug 21, 2026	Morgan Stanley	Stephen Byrd	PT Cut	Underweight	$92→$89
Aug 13, 2026	Truist Securities	Richard Sunderland	PT Cut	Hold	$100→$97
Jul 27, 2026	BMO Capital	James Thalacker	PT Raise	Outperform	$102→$104
Jul 23, 2026	Keybanc	Sophie Karp	Downgrade	Sector Weight→Underweight	$79
Jul 22, 2026	BMO Capital	James Thalacker	PT Cut	Outperform	$105→$102
Jul 16, 2026	JP Morgan	Jeremy Tonet	PT Raise	Neutral	$101→$104
Jun 18, 2026	Barclays	Nicholas Campanella	PT Cut	Equal-Weight	$99→$98
May 29, 2026	Truist Securities	Richard Sunderland	PT Cut	Hold	$103→$100
Apr 21, 2026	Morgan Stanley	Stephen Byrd	PT Cut	Underweight	$94→$92
Apr 21, 2026	Truist Securities	Richard Sunderland	Initiate	Hold	$103
Apr 20, 2026	Seaport Global	Angie Storozynski	Downgrade	Buy→Neutral	—