Purple Innovation Market Sentiment

Purple Innovation Inc

PRPLNASDAQ

$5.53

-0.05-0.9%

At close: Aug 20, 5:00 PM EST

$5.55

-0.03-0.54%

Pre-Market: 7:18 AM EST

Market sentiment signals for Purple Innovation (PRPL): analyst consensus, short interest, options flow and insider activity.

Analyst Consensus— Neutral

Short Interest▲ 3.5% short float

Options Flow— N/A

Insider Activity— N/A

Analyst Consensus

Neutral

7 analysts

Options Flow (P/C)

—

Avg Consensus PT

-61.6%

Highest Price Target

-9.9%

Keybanc

Lowest Price Target

-88.3%

UBS

Short Interest

3.5%

Declining — Bullish

Insider Activity (30d)

—

Short Interest — % of Float

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Apr 29, 2026	UBS	Dan Silverstein—	-88.3%	$1 → $1	Maintained	Neutral
Apr 29, 2026	Keybanc	Bradley B. Thomas—	—	—	Downgrade	Overweight→Sector Weight
Apr 1, 2026	UBS	Dan Silverstein—	-84.7%	$1 → $1	Maintained	Neutral
Mar 26, 2025	Wedbush	Seth Basham—	-82.0%	$1 → $1	Maintained	Neutral
Sep 4, 2024	Wedbush	Seth Basham—	-80.2%	$2 → $1	Downgrade	Outperform→Neutral
Aug 6, 2024	Craig-Hallum	Jeremy Hamblin—	-73.0%	$2 → $2	Maintained	Hold
May 8, 2024	Wedbush	Seth Basham—	-59.5%	$2 → $2	Maintained	Outperform
Mar 21, 2024	Roth MKM	Matt Koranda—	-55.0%	$3 → $3	Maintained	Buy
Mar 13, 2024	Roth MKM	Matt Koranda—	-55.0%	$2 → $3	Upgrade	Neutral→Buy
Mar 13, 2024	Craig-Hallum	Jeremy Hamblin—	-64.0%	$1 → $2	Maintained	Hold
Mar 13, 2024	Wedbush	Seth Basham—	-59.5%	$1 → $2	Maintained	Outperform
Mar 7, 2024	Roth MKM	Matt Koranda—	-64.0%	$1 → $2	Maintained	Neutral
Jan 24, 2024	Wedbush	Seth Basham—	-77.5%	$1 → $1	Maintained	Outperform
Jan 24, 2024	Keybanc	Bradley Thomas—	-9.9%	$6 → $5	Maintained	Overweight
Nov 13, 2023	Oppenheimer	Brian Nagel—	—	—	Downgrade	Outperform→Perform
Nov 10, 2023	Craig-Hallum	Jeremy Hamblin—	—	—	Downgrade	Buy→Hold
Nov 10, 2023	Wedbush	Seth Basham—	-82.0%	$3 → $1	Maintained	Outperform
Nov 10, 2023	Keybanc	Bradley Thomas—	+8.1%	$8 → $6	Maintained	Overweight
Aug 25, 2023	Oppenheimer	Brian Nagel—	+44.1%	$8	Maintained	Outperform