Purple Innovation Analyst Price Targets - Benzinga

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Purple Innovation Inc

PRPLNASDAQ

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$2.52

-0.35-12.2%

Last update: Nov 3, 4:00 PM

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Purple Innovation Analyst Price Targets

Wall Street analyst price targets and consensus rating for Purple Innovation (PRPL).

Price Target Range — 6 Quarters

Analyst Consensus — 4 Analysts

1Buy

3Hold

Consensus RatingNeutral# Analysts4Avg. Consensus PT$53Upside to Avg. PT+1729.9%

Rating Trend — Last 9 Months

Recent Analyst Actions

See all ratings →

Date	Firm	Analyst	Action	Rating Change	Price Target
Apr 29, 2026	UBS	Dan Silverstein	PT Cut	Neutral	$21→$16
Apr 29, 2026	Keybanc	Bradley B. Thomas	Downgrade	Overweight→Sector Weight	—
Apr 1, 2026	UBS	Dan Silverstein	PT Cut	Neutral	$25→$21
Mar 26, 2025	Wedbush	Seth Basham	Maintained	Neutral	$25
Sep 4, 2024	Wedbush	Seth Basham	Downgrade	Outperform→Neutral	$44→$28
Aug 6, 2024	Craig-Hallum	Jeremy Hamblin	PT Cut	Hold	$50→$38
May 8, 2024	Wedbush	Seth Basham	Maintained	Outperform	$56
Mar 21, 2024	Roth MKM	Matt Koranda	Maintained	Buy	$63
Mar 13, 2024	Roth MKM	Matt Koranda	Upgrade	Neutral→Buy	$50→$63
Mar 13, 2024	Craig-Hallum	Jeremy Hamblin	PT Raise	Hold	$25→$50
Mar 13, 2024	Wedbush	Seth Basham	PT Raise	Outperform	$31→$56
Mar 7, 2024	Roth MKM	Matt Koranda	PT Raise	Neutral	$25→$50
Jan 24, 2024	Wedbush	Seth Basham	Maintained	Outperform	$31
Jan 24, 2024	Keybanc	Bradley Thomas	PT Cut	Overweight	$150→$125
Nov 13, 2023	Oppenheimer	Brian Nagel	Downgrade	Outperform→Perform	—
Nov 10, 2023	Craig-Hallum	Jeremy Hamblin	Downgrade	Buy→Hold	—
Nov 10, 2023	Wedbush	Seth Basham	PT Cut	Outperform	$75→$25
Nov 10, 2023	Keybanc	Bradley Thomas	PT Cut	Overweight	$200→$150

Analyst Ratings News

This Purple Innovation Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Wednesday

Wall Street analysts changed outlook on top names. See all rating changes on analyst ratings page. PRPL, OPK, BF.B, MELI, RPD stocks downgraded.

Avi Kapoor

PRO
Keybanc Downgrades Purple Innovation to Sector Weight

Keybanc analyst Bradley B. Thomas downgrades Purple Innovation (NASDAQ:PRPL) from Overweight to Sector Weight.

Benzinga Newsdesk

PRO
UBS Maintains Neutral on Purple Innovation, Lowers Price Target to $0.85

UBS analyst Dan Silverstein maintains Purple Innovation (NASDAQ:PRPL) with a Neutral and lowers the price target from $1 to $0.85.

Benzinga Newsdesk

PRO
Wedbush Reiterates Neutral on Purple Innovation, Maintains $1 Price Target

Wedbush analyst Seth Basham reiterates Purple Innovation (NASDAQ:PRPL) with a Neutral and maintains $1 price target.

Benzinga Newsdesk

PRO
Wedbush Downgrades Purple Innovation to Neutral, Lowers Price Target to $1.1

Wedbush analyst Seth Basham downgrades Purple Innovation (NASDAQ:PRPL) from Outperform to Neutral and lowers the price target from $1.75 to $1.1.

Benzinga Newsdesk

PRO
Craig-Hallum Maintains Hold on Purple Innovation, Lowers Price Target to $1.5

Craig-Hallum analyst Jeremy Hamblin maintains Purple Innovation (NASDAQ:PRPL) with a Hold and lowers the price target from $2 to $1.5.

Benzinga Newsdesk