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Purple Innovation Analyst Ratings

PRPLNASDAQ
Logo brought to you by Benzinga Data
$0.7903
-0.0329-4.00%
At close: Dec 15, 4:00 PM EST
$0.8000
0.00971.23%
After Hours: Dec 12, 5:23 PM EST
Consensus Rating1
Overweight
Highest Price Target1
$7.00
Lowest Price Target1
$1.00
Consensus Price Target1
$3.29

Purple Innovation Analyst Ratings and Price Targets | NASDAQ:PRPL | Benzinga

Purple Innovation Inc has a consensus price target of $3.29 based on the ratings of 7 analysts. The high is $7 issued by Keybanc on January 12, 2023. The low is $1 issued by Wedbush on March 26, 2025. The 3 most-recent analyst ratings were released by Wedbush, Wedbush, and Craig-Hallum on March 26, 2025, September 4, 2024, and August 6, 2024, respectively. With an average price target of $1.2 between Wedbush, Wedbush, and Craig-Hallum, there's an implied 50.00% upside for Purple Innovation Inc from these most-recent analyst ratings.

Analyst Rating and Forecast

12345
3.7
Buy
Strong Buy
Buy
Hold
Sell
Strong Sell

Analyst Firms Making Recommendations1

Wedbush
Craig-Hallum
Roth MKM
Keybanc
UBS

1calculated from analyst ratings

Analyst Ratings for Purple Innovation

Get Alert
Mar 26, 2025
25%
1
1
Previous
Neutral
Current
Neutral
Get Alert
Sep 4, 2024
37.5%
1.1
1.75
Previous
Outperform
Current
Neutral
Get Alert
Aug 6, 2024
87.5%
1.5
2
Previous
Hold
Current
Hold
Get Alert
May 8, 2024
181.25%
2.25
2.25
Previous
Outperform
Current
Outperform
Get Alert
Mar 21, 2024
212.5%
2.5
2.5
Previous
Buy
Current
Buy
Get Alert
Mar 13, 2024
212.5%
2
2.5
Previous
Neutral
Current
Buy
Get Alert
Mar 13, 2024
150%
1
2
Previous
Hold
Current
Hold
Get Alert
Mar 13, 2024
181.25%
1.25
2.25
Previous
Outperform
Current
Outperform
Get Alert
Mar 7, 2024
150%
1
2
Previous
Neutral
Current
Neutral
Get Alert
Jan 24, 2024
56.25%
1.25
1.25
Previous
Outperform
Current
Outperform
Get Alert
Jan 24, 2024
525%
5
6
Previous
Overweight
Current
Overweight
Get Alert
Nov 13, 2023
Previous
Outperform
Current
Perform
Get Alert
Nov 10, 2023
Previous
Buy
Current
Hold
Get Alert
Nov 10, 2023
25%
1
3
Previous
Outperform
Current
Outperform
Get Alert
Nov 10, 2023
650%
6
8
Previous
Overweight
Current
Overweight
Get Alert
Aug 25, 2023
900%
8
Previous
Outperform
Current
Outperform
Get Alert
Aug 10, 2023
275%
3
3.5
Previous
Outperform
Current
Outperform
Get Alert
Apr 14, 2023
525%
5
Previous
Current
Outperform
Get Alert
Mar 21, 2023
243.75%
2.75
6
Previous
Current
Neutral
Get Alert
Feb 1, 2023
900%
7
8
Previous
Current
Overweight
Get Alert
Jan 12, 2023
775%
5
7
Previous
Current
Overweight
Get Alert

FAQ

Q

What is the target price for Purple Innovation (PRPL) stock?

A

The latest price target for Purple Innovation (NASDAQ:PRPL) was reported by Wedbush on March 26, 2025. The analyst firm set a price target for $1.00 expecting PRPL to rise to within 12 months (a possible 25.00% upside). 1 analyst firms have reported ratings in the last year.

Q

What is the most recent analyst rating for Purple Innovation (PRPL)?

A

The latest analyst rating for Purple Innovation (NASDAQ:PRPL) was provided by Wedbush, and Purple Innovation reiterated their neutral rating.

Q

When was the last upgrade for Purple Innovation (PRPL)?

A

The last upgrade for Purple Innovation Inc happened on March 13, 2024 when Roth MKM raised their price target to $2.5. Roth MKM previously had a neutral for Purple Innovation Inc.

Q

When was the last downgrade for Purple Innovation (PRPL)?

A

The last downgrade for Purple Innovation Inc happened on September 4, 2024 when Wedbush changed their price target from $1.75 to $1.1 for Purple Innovation Inc.

Q

When is the next analyst rating going to be posted or updated for Purple Innovation (PRPL)?

A

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Purple Innovation, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Purple Innovation was filed on March 26, 2025 so you should expect the next rating to be made available sometime around March 26, 2026.

Q

Is the Analyst Rating Purple Innovation (PRPL) correct?

A

While ratings are subjective and will change, the latest Purple Innovation (PRPL) rating was a reiterated with a price target of $1.00 to $1.00. The current price Purple Innovation (PRPL) is trading at is $0.80, which is out of the analyst’s predicted range.

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