Purple Innovation Inc has a consensus price target of $7.61, established from looking at the 38 latest analyst ratings. The last 3 analyst ratings were released from Roth MKM, Roth MKM, and Craig-Hallum on March 21, 2024, March 13, 2024, and March 13, 2024. With an average price target of $2.33 between Roth MKM, Roth MKM, and Craig-Hallum, there's an implied 45.83% upside for Purple Innovation Inc from these 3 analyst ratings.
1calculated from analyst ratings published within the last 3 years
date | ticker | Buy Now | Company | Current price | Upside/Downside | Analyst Firm | Analyst & % Accurate | Price Target Change | Rating Change | Previous / Current Rating | Get Alert |
---|---|---|---|---|---|---|---|---|---|---|---|
03/21/2024 | PRPL | Buy Now | Purple Innovation | $1.60 | 56.25% | Roth MKM | Matt Koranda | $2.5 → $2.5 | Reiterates | Buy → Buy | Get Alert |
03/13/2024 | PRPL | Buy Now | Purple Innovation | $1.60 | 56.25% | Roth MKM | Matt Koranda | $2 → $2.5 | Upgrade | Neutral → Buy | Get Alert |
03/13/2024 | PRPL | Buy Now | Purple Innovation | $1.60 | 25% | Craig-Hallum | Jeremy Hamblin | $1 → $2 | Maintains | Hold | Get Alert |
03/13/2024 | PRPL | Buy Now | Purple Innovation | $1.60 | 40.62% | Wedbush | Seth Basham | $1.25 → $2.25 | Maintains | Outperform | Get Alert |
03/07/2024 | PRPL | Buy Now | Purple Innovation | $1.60 | 25% | Roth MKM | Matt Koranda | $1 → $2 | Maintains | Neutral | Get Alert |
01/24/2024 | PRPL | Buy Now | Purple Innovation | $1.60 | -21.88% | Wedbush | Seth Basham | → $1.25 | Reiterates | Outperform → Outperform | Get Alert |
01/24/2024 | PRPL | Buy Now | Purple Innovation | $1.60 | 212.5% | Keybanc | Bradley Thomas | $6 → $5 | Maintains | Overweight | Get Alert |
11/13/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | — | Oppenheimer | Brian Nagel | — | Downgrade | Outperform → Perform | Get Alert |
11/10/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | — | Craig-Hallum | Jeremy Hamblin | — | Downgrade | Buy → Hold | Get Alert |
11/10/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | -37.5% | Wedbush | Seth Basham | $3 → $1 | Maintains | Outperform | Get Alert |
11/10/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | 275% | Keybanc | Bradley Thomas | $8 → $6 | Maintains | Overweight | Get Alert |
08/25/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | 400% | Oppenheimer | Brian Nagel | → $8 | Reiterates | Outperform → Outperform | Get Alert |
08/10/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | 87.5% | Wedbush | Seth Basham | $3.5 → $3 | Maintains | Outperform | Get Alert |
04/14/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | 212.5% | Wedbush | Seth Basham | → $5 | Reiterates | → Outperform | Get Alert |
03/21/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | 71.87% | UBS | Atul Maheswari | $6 → $2.75 | Maintains | Neutral | Get Alert |
02/01/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | 400% | Keybanc | Bradley Thomas | $7 → $8 | Maintains | Overweight | Get Alert |
01/12/2023 | PRPL | Buy Now | Purple Innovation | $1.60 | 337.5% | Keybanc | Aleksey Yefremov | $5 → $7 | Maintains | Overweight | Get Alert |
11/10/2022 | PRPL | Buy Now | Purple Innovation | $1.60 | 275% | Craig-Hallum | Jeremy Hamblin | $4 → $6 | Upgrade | Hold → Buy | Get Alert |
09/20/2022 | PRPL | Buy Now | Purple Innovation | $1.60 | 212.5% | Wedbush | Seth Basham | $3.3 → $5 | Maintains | Outperform | Get Alert |
The latest price target for Purple Innovation (NASDAQ: PRPL) was reported by Roth MKM on March 21, 2024. The analyst firm set a price target for $2.50 expecting PRPL to rise to within 12 months (a possible 56.25% upside). 13 analyst firms have reported ratings in the last year.
The latest analyst rating for Purple Innovation (NASDAQ: PRPL) was provided by Roth MKM, and Purple Innovation reiterated their buy rating.
The last upgrade for Purple Innovation Inc happened on March 13, 2024 when Roth MKM raised their price target to $2.5. Roth MKM previously had a neutral for Purple Innovation Inc.
The last downgrade for Purple Innovation Inc happened on November 13, 2023 when Oppenheimer changed their price target from N/A to N/A for Purple Innovation Inc.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Purple Innovation, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Purple Innovation was filed on March 21, 2024 so you should expect the next rating to be made available sometime around March 21, 2025.
While ratings are subjective and will change, the latest Purple Innovation (PRPL) rating was a reiterated with a price target of $2.50 to $2.50. The current price Purple Innovation (PRPL) is trading at is $1.60, which is out of the analyst’s predicted range.
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