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Purple Innovation Inc has a consensus price target of $3.29 based on the ratings of 7 analysts. The high is $7 issued by Keybanc on January 12, 2023. The low is $1 issued by Wedbush on March 26, 2025. The 3 most-recent analyst ratings were released by Wedbush, Wedbush, and Craig-Hallum on March 26, 2025, September 4, 2024, and August 6, 2024, respectively. With an average price target of $1.2 between Wedbush, Wedbush, and Craig-Hallum, there's an implied 50.00% upside for Purple Innovation Inc from these most-recent analyst ratings.
1calculated from analyst ratings
| Get Alert | |||||
|---|---|---|---|---|---|
| Mar 26, 2025 | 25% | 11 | Previous Neutral Current Neutral | Get Alert | |
| Sep 4, 2024 | 37.5% | 1.11.75 | Previous Outperform Current Neutral | Get Alert | |
| Aug 6, 2024 | 87.5% | 1.52 | Previous Hold Current Hold | Get Alert | |
| May 8, 2024 | 181.25% | 2.252.25 | Previous Outperform Current Outperform | Get Alert | |
| Mar 21, 2024 | 212.5% | 2.52.5 | Previous Buy Current Buy | Get Alert | |
| Mar 13, 2024 | 212.5% | 22.5 | Previous Neutral Current Buy | Get Alert | |
| Mar 13, 2024 | 150% | 12 | Previous Hold Current Hold | Get Alert | |
| Mar 13, 2024 | 181.25% | 1.252.25 | Previous Outperform Current Outperform | Get Alert | |
| Mar 7, 2024 | 150% | 12 | Previous Neutral Current Neutral | Get Alert | |
| Jan 24, 2024 | 56.25% | 1.251.25 | Previous Outperform Current Outperform | Get Alert | |
| Jan 24, 2024 | 525% | 56 | Previous Overweight Current Overweight | Get Alert | |
| Nov 13, 2023 | — | — | Previous Outperform Current Perform | Get Alert | |
| Nov 10, 2023 | — | — | Previous Buy Current Hold | Get Alert | |
| Nov 10, 2023 | 25% | 13 | Previous Outperform Current Outperform | Get Alert | |
| Nov 10, 2023 | 650% | 68 | Previous Overweight Current Overweight | Get Alert | |
| Aug 25, 2023 | 900% | 8 | Previous Outperform Current Outperform | Get Alert | |
| Aug 10, 2023 | 275% | 33.5 | Previous Outperform Current Outperform | Get Alert | |
| Apr 14, 2023 | 525% | 5 | Previous Current Outperform | Get Alert | |
| Mar 21, 2023 | 243.75% | 2.756 | Previous Current Neutral | Get Alert | |
| Feb 1, 2023 | 900% | 78 | Previous Current Overweight | Get Alert | |
| Jan 12, 2023 | 775% | 57 | Previous Current Overweight | Get Alert |
The latest price target for Purple Innovation (NASDAQ:PRPL) was reported by Wedbush on March 26, 2025. The analyst firm set a price target for $1.00 expecting PRPL to rise to within 12 months (a possible 25.00% upside). 1 analyst firms have reported ratings in the last year.
The latest analyst rating for Purple Innovation (NASDAQ:PRPL) was provided by Wedbush, and Purple Innovation reiterated their neutral rating.
The last upgrade for Purple Innovation Inc happened on March 13, 2024 when Roth MKM raised their price target to $2.5. Roth MKM previously had a neutral for Purple Innovation Inc.
The last downgrade for Purple Innovation Inc happened on September 4, 2024 when Wedbush changed their price target from $1.75 to $1.1 for Purple Innovation Inc.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Purple Innovation, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Purple Innovation was filed on March 26, 2025 so you should expect the next rating to be made available sometime around March 26, 2026.
While ratings are subjective and will change, the latest Purple Innovation (PRPL) rating was a reiterated with a price target of $1.00 to $1.00. The current price Purple Innovation (PRPL) is trading at is $0.80, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
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