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Purple Innovation Analyst Ratings and Price Targets | NASDAQ:PRPL | Benzinga
Purple Innovation Inc has a consensus price target of $3.29 based on the ratings of 7 analysts. The high is $7 issued by Keybanc on January 12, 2023. The low is $1 issued by Wedbush on March 26, 2025. The 3 most-recent analyst ratings were released by Wedbush, Wedbush, and Craig-Hallum on March 26, 2025, September 4, 2024, and August 6, 2024, respectively. With an average price target of $1.2 between Wedbush, Wedbush, and Craig-Hallum, there's an implied 60.97% upside for Purple Innovation Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Wedbush
Craig-Hallum
Roth MKM
Keybanc
UBS
1calculated from analyst ratings
Analyst Ratings for Purple Innovation
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 03/26/2025 | Buy Now | 34.14% | Wedbush | Seth Basham67% | $1 → $1 | Reiterates | Neutral → Neutral | Get Alert |
| 09/04/2024 | Buy Now | 47.55% | Wedbush | Seth Basham67% | $1.75 → $1.1 | Downgrade | Outperform → Neutral | Get Alert |
| 08/06/2024 | Buy Now | 101.21% | Craig-Hallum | Jeremy Hamblin68% | $2 → $1.5 | Maintains | Hold | Get Alert |
| 05/08/2024 | Buy Now | 201.81% | Wedbush | Seth Basham67% | $2.25 → $2.25 | Reiterates | Outperform → Outperform | Get Alert |
| 03/21/2024 | Buy Now | 235.35% | Roth MKM | Matt Koranda61% | $2.5 → $2.5 | Reiterates | Buy → Buy | Get Alert |
| 03/13/2024 | Buy Now | 235.35% | Roth MKM | Matt Koranda61% | $2 → $2.5 | Upgrade | Neutral → Buy | Get Alert |
| 03/13/2024 | Buy Now | 168.28% | Craig-Hallum | Jeremy Hamblin68% | $1 → $2 | Maintains | Hold | Get Alert |
| 03/13/2024 | Buy Now | 201.81% | Wedbush | Seth Basham67% | $1.25 → $2.25 | Maintains | Outperform | Get Alert |
| 03/07/2024 | Buy Now | 168.28% | Roth MKM | Matt Koranda61% | $1 → $2 | Maintains | Neutral | Get Alert |
| 01/24/2024 | Buy Now | 67.67% | Wedbush | Seth Basham67% | $1.25 → $1.25 | Reiterates | Outperform → Outperform | Get Alert |
| 01/24/2024 | Buy Now | 570.69% | Keybanc | Bradley Thomas76% | $6 → $5 | Maintains | Overweight | Get Alert |
| 11/13/2023 | Buy Now | — | Oppenheimer | Brian Nagel68% | — | Downgrade | Outperform → Perform | Get Alert |
| 11/10/2023 | Buy Now | — | Craig-Hallum | Jeremy Hamblin68% | — | Downgrade | Buy → Hold | Get Alert |
| 11/10/2023 | Buy Now | 34.14% | Wedbush | Seth Basham67% | $3 → $1 | Maintains | Outperform | Get Alert |
| 11/10/2023 | Buy Now | 704.83% | Keybanc | Bradley Thomas76% | $8 → $6 | Maintains | Overweight | Get Alert |
| 08/25/2023 | Buy Now | 973.11% | Oppenheimer | Brian Nagel68% | → $8 | Reiterates | Outperform → Outperform | Get Alert |
| 08/10/2023 | Buy Now | 302.41% | Wedbush | Seth Basham67% | $3.5 → $3 | Maintains | Outperform | Get Alert |
| 04/14/2023 | Buy Now | 570.69% | Wedbush | Seth Basham67% | → $5 | Reiterates | → Outperform | Get Alert |
| 03/21/2023 | Buy Now | 268.88% | UBS | Atul Maheswari39% | $6 → $2.75 | Maintains | Neutral | Get Alert |
| 02/01/2023 | Buy Now | 973.11% | Keybanc | Bradley Thomas76% | $7 → $8 | Maintains | Overweight | Get Alert |
| 01/12/2023 | Buy Now | 838.97% | Keybanc | Aleksey Yefremov61% | $5 → $7 | Maintains | Overweight | Get Alert |
| 11/10/2022 | Buy Now | 704.83% | Craig-Hallum | Jeremy Hamblin68% | $4 → $6 | Upgrade | Hold → Buy | Get Alert |
| 09/20/2022 | Buy Now | 570.69% | Wedbush | Seth Basham67% | $3.3 → $5 | Maintains | Outperform | Get Alert |
| 09/20/2022 | Buy Now | 570.69% | Keybanc | Bradley Thomas76% | $10 → $5 | Maintains | Overweight | Get Alert |
FAQ
What is the target price for Purple Innovation (PRPL) stock?
The latest price target for Purple Innovation (NASDAQ:PRPL) was reported by Wedbush on March 26, 2025. The analyst firm set a price target for $1.00 expecting PRPL to rise to within 12 months (a possible 34.14% upside). 3 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Purple Innovation (PRPL)?
The latest analyst rating for Purple Innovation (NASDAQ:PRPL) was provided by Wedbush, and Purple Innovation reiterated their neutral rating.
When was the last upgrade for Purple Innovation (PRPL)?
The last upgrade for Purple Innovation Inc happened on March 13, 2024 when Roth MKM raised their price target to $2.5. Roth MKM previously had a neutral for Purple Innovation Inc.
When was the last downgrade for Purple Innovation (PRPL)?
The last downgrade for Purple Innovation Inc happened on September 4, 2024 when Wedbush changed their price target from $1.75 to $1.1 for Purple Innovation Inc.
When is the next analyst rating going to be posted or updated for Purple Innovation (PRPL)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Purple Innovation, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Purple Innovation was filed on March 26, 2025 so you should expect the next rating to be made available sometime around March 26, 2026.
Is the Analyst Rating Purple Innovation (PRPL) correct?
While ratings are subjective and will change, the latest Purple Innovation (PRPL) rating was a reiterated with a price target of $1.00 to $1.00. The current price Purple Innovation (PRPL) is trading at is $0.75, which is out of the analyst’s predicted range.
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