Macy's (NYSE:M) Stock, Quote.Headers.trade-ideas

Macy's

Founded in 1858 and based in New York City, Macy's operates about 500 stores under the Macy's nameplate, nearly 60 stores under the Bloomingdale's (full-price and outlet) and Bloomie's nameplates, and more than 160 freestanding Bluemercury specialty beauty stores. Macy's also operates e-commerce sites and licenses Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances constituted 62% of Macy's 2023 sales.

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David Tepper&#39;s hedge fund, Appaloosa LP, has made significant alterations to its portfolio.

David Tepper&#39;s Appaloosa Revamps Portfolio, Cuts Down On Semiconductor Stocks

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Macy&#39;s updates its fiscal Q4 guidance, revealing strong growth in its First 50 stores and luxury segments, while non-First 50 locations underperformed. The company sees net sales near the lower end of $7.8 billion to $8.0 billion.

Why Is Department Store Chain Macy&#39;s Stock Sliding Today?

Macy&#39;s revealed plans to close 66 stores as part of its &#34;Bold New Chapter&#34; strategy. The company aims to eliminate underperforming locations and focus on its successful stores. 

Macy&#39;s Shuts Down 66 Locations As Part Of New Chapter Strategy

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In a recent shift of investment strategy,&nbsp;David Tepper&#8216;s hedge fund,&nbsp;Appaloosa LP, has made significant alterations to its portfolio. 
What Happened: The firm&#8217;s latest 13F filing reveals a reduction in semiconductor holdings, while stakes in other tech stocks, including&nbsp;Oracle Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ORCL#NYSE">ORCL</a>) and the&nbsp;ARK Innovation ETF (ARKK), have been increased.
Appaloosa LP, during&nbsp;the fourth quarter of 2023,&nbsp;purchased&nbsp;1.3 million shares in Oracle&nbsp;Corp worth approximately&nbsp;$140 million and a call&nbsp;option for nearly&nbsp;2.6 million shares of the&nbsp;ARK Innovation ETF valued at over $133 million. The hedge fund also established&nbsp;new positions in FMC Corp.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FMC#NYSE">FMC</a>) and General Motors Co.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>).
Investments were also made&nbsp;in the home improvement, construction,&nbsp;and building materials sectors, with the acquisition of shares in firms such as Masco Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MAS#NYSE">MAS</a>), Mohawk Industries Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MHK#NYSE">MHK</a>), and Owens Corning (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/OC#NYSE">OC</a>).
According to a report <a href="https://www.investopedia.com/tepper-appaloosa-13f-q4-2023-8580346">by </a>Investopedia, Appaloosa reduced its positions in&nbsp;several tech firms, including Advanced Micro Devices (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMD#NASDAQ">AMD</a>),&nbsp;Alphabet Class C stock (GOOG),&nbsp;Qualcomm Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QCOM#NASDAQ">QCOM</a>), Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>), and&nbsp;Taiwan Semiconductor Manufacturing Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TSM#NYSE">TSM</a>).&nbsp;The largest sell-off involved&nbsp;nearly 1.7 million shares of&nbsp;Intel Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTC#NASDAQ">INTC</a>).
Also Read: <a href="https://www.benzinga.com/markets/equities/25/02/43746268/david-tepper-rausing-family-boost-nvidia-holdings-ahead-of-stock-volatility">David Tepper, Rausing Family Boost Nvidia Holdings Ahead Of Stock Volatility</a>
Outside of tech, the fund sold off shares in KE Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BEKE#NYSE">BEKE</a>), Macy&#8217;s Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>), and PDD Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>). On the flip side, Appaloosa added to its existing positions in Caesars Entertainment Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CZR#NASDAQ">CZR</a>), MPLX LP (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MPLX#NYSE">MPLX</a>), Alibaba Group Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), Amazon (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), and Microsoft (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>).
The hedge fund also&nbsp;exited two positions entirely in&nbsp;the fourth quarter, selling off&nbsp;shares of Arista Networks (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ANET#NYSE">ANET</a>)&nbsp;and Enterprise Products Partners (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EPD#NYSE">EPD</a>).
Why It Matters: Appaloosa&#8217;s portfolio reshuffle indicates a strategic shift towards diversification. The reduction in semiconductor holdings comes amidst a global chip shortage, potentially signaling a cautious approach. 
The increased stakes in other tech stocks and the home improvement sector suggest a focus on industries that have shown resilience during the pandemic. The fund&#8217;s&nbsp;new positions in FMC Corp.&nbsp;and General Motors Co. indicate a bet on the agrochemical and automotive industries, respectively. 
The sell-offs, on the other hand, might reflect an attempt to mitigate risks associated with specific stocks or sectors.
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David Tepper's Appaloosa Revamps Portfolio, Cuts Down On Semiconductor Stocks

&nbsp;Shares of retail stocks are trading lower as investors evaluate U.S. tariff risks which may negatively impact industry revenues.&nbsp;
&nbsp;Shares of retail stocks are trading lower as investors evaluate U.S. tariff risks which may negatively impact industry revenues.&nbsp;

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Shares of retail and apparel stocks are trading lower as investors evaluate U.S. tariff risks which may hinder industry sales.

Providing a diverse range of perspectives from bullish to bearish, 8 analysts have published ratings on Macy's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) in the last three months.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">1</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">1</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
In the assessment of 12-month price targets, analysts unveil insights for Macy's, presenting an average target of $16.62, a high estimate of $20.00, and a low estimate of $9.00. This current average reflects an increase of 0.3% from the previous average price target of $16.57. 
<img src="https://www.benzinga.com/files/images/story/2025/1736856053_0.png" alt="price target chart" />
<h2>Investigating Analyst Ratings: An Elaborate Study</h2>
The standing of Macy's among financial experts is revealed through an in-depth exploration of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$17.00</td>
<td>$17.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$20.00</td>
<td>$21.00</td>
</tr>
<tr>
<td>Chuck Grom</td>
<td>Gordon Haskett</td>
<td>Announces</td>
<td>Buy</td>
<td>$20.00</td>
<td>-</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Sell</td>
<td>$9.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$16.00</td>
<td>$17.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$17.00</td>
<td>$17.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$17.00</td>
<td>$17.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$17.00</td>
<td>$17.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Macy's. This offers insight into analysts' perspectives on the current state of the company.</li>
<li>Rating: Offering a comprehensive view, analysts assess stocks qualitatively, spanning from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Macy's compared to the broader market.</li>
<li>Price Targets: Analysts set price targets as an estimate of a stock's future value. Comparing the current and prior price targets provides insight into how analysts' expectations have changed over time. This information can be valuable for investors seeking to understand consensus views on the stock's potential future performance.</li>
</ul>
To gain a panoramic view of Macy's's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/M/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Macy's analyst ratings.</a>
<h2>Unveiling the Story Behind Macy's</h2>
Founded in 1858 and based in New York City, Macy's operates about 500 stores under the Macy's nameplate, nearly 60 stores under the Bloomingdale's (full-price and outlet) and Bloomie's nameplates, and more than 160 freestanding Bluemercury specialty beauty stores. Macy's also operates e-commerce sites and licenses Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances constituted 62% of Macy's 2023 sales.
<h3>A Deep Dive into Macy's's Financials</h3>
Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.
Negative Revenue Trend: Examining Macy's's financials over 3 months reveals challenges. As of 31 October, 2024, the company experienced a decline of approximately -2.68% in revenue growth, reflecting a decrease in top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Macy's's net margin lags behind industry averages, suggesting challenges in maintaining strong profitability. With a net margin of 0.57%, the company may face hurdles in effective cost management.
Return on Equity (ROE): Macy's's ROE is below industry standards, pointing towards difficulties in efficiently utilizing equity capital. With an ROE of 0.66%, the company may encounter challenges in delivering satisfactory returns for shareholders.
Return on Assets (ROA): Macy's's ROA is below industry averages, indicating potential challenges in efficiently utilizing assets. With an ROA of 0.17%, the company may face hurdles in achieving optimal financial returns.
Debt Management: Macy's's debt-to-equity ratio is below the industry average at 1.4, reflecting a lower dependency on debt financing and a more conservative financial approach.
<h2>What Are Analyst Ratings?</h2>
Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.
Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Ratings

Beyond The Numbers: 8 Analysts Discuss Macy's Stock

Telsey Advisory Group analyst Dana Telsey maintains Macy's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) with a Market Perform and maintains $17 price target.

Price Target

Telsey Advisory Group Maintains Market Perform on Macy's, Maintains $17 Price Target

Macy's shares are trading lower after the company provided a Q4 business update and net sales guidance at or slightly below the estimate.

Macy&#8217;s, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) shares are trading lower in premarket on Monday after the Department store chain provided an update on its <a href="https://www.benzinga.com/pressreleases/25/01/b42940781/macys-inc-provides-fourth-quarter-2024-update">fiscal fourth-quarter guidance.</a>
The company expects fourth-quarter net sales to reach, or slightly fall below, the lower end of the previously projected outlook of $7.8 billion &#8211; $8.0 billion and compared to the estimate of $7.885 billion.
The company now anticipates its adjusted earnings per share for the fourth quarter to remain within its earlier forecast of $1.40 &#8211; $1.65 <a href="https://www.benzinga.com/calendars/guidance">against the estimate of $1.57.</a>
The retailer reported quarter-to-date&nbsp;comparable sales growth in its go-forward business, including Macy&#8217;s First 50 locations and luxury brands like Bloomingdale&#8217;s and Bluemercury.
Digital sales also saw an uptick in comparable sales for the period. However, Macy&#8217;s comparable sales&nbsp;were roughly flat quarter-to-date&nbsp;with non-First 50 locations, including non-go-forward locations, performing below expectations and generating negative comparable sales.
Also Read: <a target="_blank" href="http://British Retail Giant Marks &amp; Spencer Warns Of Economic Challenges Despite Strong Sales Growth In Food And Retail" rel="noreferrer noopener">British Retail Giant Marks &amp; Spencer Warns Of Economic Challenges Despite Strong Sales Growth In Food And Retail</a>
Macy&#8217;s outlook comes amid a push to build momentum through its &#8220;Bold New Chapter&#8221; strategy. Announced in February 2024, this strategy aims to improve profitability by eliminating underperforming locations and focusing resources on its <a target="_blank" href="https://www.benzinga.com/25/01/42908403/macys-shuts-down-66-locations-to-boost-profitability" rel="noreferrer noopener">more successful stores</a>.
Tony Spring, chairman and CEO of Macy&#8217;s, said, &#8220;Reflecting ongoing positive response to Macy&#8217;s First 50 locations, we are excited to expand initiatives to an additional 75 Macy&#8217;s locations in Fiscal 2025.&#8221;
&#8220;We are well-positioned to build momentum with a stronger Macy&#8217;s store fleet and our teams focused on the successful execution of the three pillars of our Bold New Chapter strategy.&#8221;
Macy&#8217;s plans to release its fourth-quarter and year-end results in early March 2025.
Price Action: M shares are trading lower by 1.71% at $15.57 in premarket on the last check Monday.
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Photo via Shutterstock.

Why Is Department Store Chain Macy's Stock Sliding Today?

Macy's, Inc. comparable sales2 were roughly flat quarter-to-date with Macy's non-First 50 locations, inclusive of non-go-forward locations, performing below expectations and generating negative comparable sales.
The company expects to report full results for the fourth quarter and fiscal year 2024 in early March 2025. &nbsp;

Macy's Expects Q4 Adjusted EPS To Be In-line With Previously Issued Range Of $1.40 - $1.65 (Est $1.57) And Net Sales To Be At, To Slightly Below,  Low-end Of Prior Range Of $7.8B - $8.0B (Est $7.885B)

Department store chain Macy&#8217;s Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) confirmed the closure of 66 stores as part of its <a target="_blank" href="https://www.benzinga.com/pressreleases/25/01/b42902275/macys-inc-confirms-planned-macys-store-closures" rel="noreferrer noopener">&#8220;Bold New Chapter&#8221; strategy</a>.
Announced in February 2024, this strategy aims to improve profitability by eliminating underperforming locations and focusing resources on its <a target="_blank" href="https://www.benzinga.com/pressreleases/24/02/b37331065/macys-inc-reports-fourth-quarter-and-full-year-2023-results" rel="noreferrer noopener">more successful stores</a>.
The closures are part of a broader plan to shutter approximately <a target="_blank" href="https://www.benzinga.com/news/earnings/24/02/37336140/macys-q4-sales-slightly-sour-talks-bold-new-strategy-of-150-store-closures-in-two-years" rel="noreferrer noopener">150 unproductive stores</a> in three years while investing in its 350 go-forward locations through 2026.
The decision comes as the company seeks to adapt to the evolving retail landscape, where consumers demand both seamless in-store and online shopping experiences.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/equities/25/01/42897109/british-retail-giant-marks-spencer-warns-of-economic-challenges-despite-strong-sales-growth-in-food-and-retail" rel="noreferrer noopener">British Retail Giant Marks &amp; Spencer Warns Of Economic Challenges Despite Strong Sales Growth In Food And Retail</a>
&#8220;Closing any store is never easy, but as part of our Bold New Chapter strategy, we are closing underproductive Macy&#8217;s stores to allow us to focus our resources and prioritize investments in our go–forward stores, where customers are already responding positively to better product offerings and elevated service,&#8221; said Chairman and CEO Tony Spring.
In December, Macy&#8217;s disclosed the results of its investigation into a major accounting error that affected its financial <a target="_blank" href="https://www.benzinga.com/news/24/12/42450838/macys-employee-hid-151-million-in-costs-over-several-years" rel="noreferrer noopener">reporting for multiple years</a>.
As a result, a single employee&#8217;s recurring mistakes and subsequent attempts to conceal them resulted in $151 million worth of expenses being falsely recorded.
Following the accounting scandal, the company slashed its FY24 <a target="_blank" href="https://www.benzinga.com/news/earnings/24/12/42436387/macys-lowers-annual-profit-forecast-amid-accounting-misstep-stock-tumbles" rel="noreferrer noopener">adjusted EPS and sales guidance.</a>
Price Action: M shares are trading lower by 0.50% at $15.95 in premarket at the last check Friday.
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Photo via Shutterstock.

Macy's Shuts Down 66 Locations As Part Of New Chapter Strategy

JP Morgan analyst Matthew Boss maintains Macy's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) with a Overweight and lowers the price target from $21 to $20.

JP Morgan Maintains Overweight on Macy's, Lowers Price Target to $20

Consumers were focused on value in 2024 as inflation drove many shoppers to stretch their dollars, cut back on unnecessary purchases, and trade down to less expensive alternatives. Here's a look at emerging trends that could drive consumer <a href="https://www.benzinga.com/markets/cryptocurrency/24/12/42686215/2025-crypto-policy-preview-warns-clarity-will-come-from-congress-not-the-sec">behavior in 2025. </a>
Bulk Buyers: Wholesale clubs like Costco Wholesale Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) and Sam's Club are gaining popularity as consumers are spending less time at traditional grocery stores. According to data from Placer.ai, the share of traditional grocery store visitors who also visited a Costco at least three times during the third quarter grew across chains.
The wholesale clubs are also benefitting from Millennials who have reached the family-rearing stage and are looking to purchase larger quantities at lower prices.
Read Next: <a href="https://www.benzinga.com/markets/asia/24/12/42692036/billionaire-investors-michael-burry-david-tepper-could-benefit-from-chinas-stimulus-measures">Billionaire Investors Michael Burry, David Tepper Could Benefit From China&#8217;s Stimulus Measures</a>&nbsp;
Restaurant Innovation: Placer.ai sees fast food and quick-serve restaurants leaning further into robotics to streamline service and lower costs in 2025.&nbsp;&nbsp;
Chipotle Mexican Grill, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>) recently unveiled the "Autocado" avocado-peeling robot at a California location. The Autocado location is drawing 10% more visits than other locations in the same metro area and has reduced customer wait times with 43.9% of visits lasting less than 10 minutes.&nbsp;
McDonald&#8217;s Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCD#NYSE">MCD</a>) is also testing the waters with its first &#8211; almost &#8211; fully automated, takeaway-only restaurant in Texas where customers order at self-serve kiosks and orders are delivered by robots. Humans are still preparing the food, but the customer experience is interaction-free.&nbsp;
Small-Format Stores: Retailers are rethinking store formats as a smaller footprint can make stores more accessible, reduce costs and allow new locations in smaller growth markets.&nbsp;
Macy's, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) announced a turnaround plan in 2024 that includes a pivot towards smaller-format Macy's locations. Macy's also continues to expand its highly-curated, small-format Bloomie's concept, which features a mix of established and trendy pop-up brands tailored to local preferences.
The smaller, more accessible Macy's locations drew a higher share of weekday visitors and local customers than Macy's traditional stores in the third quarter of 2024, according to Placer.ai.  
Dollar Dips: The new year may bring a slower rate of growth to discount and dollar stores like Dollar Tree, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DLTR#NASDAQ">DLTR</a>) and Dollar General Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DG#NYSE">DG</a>).&nbsp;
Placer.ai's data shows the average number of visits to each discount and dollar store location remained essentially flat compared to 2023, while visits to superstores and grocery stores grew by 2.8% and 1%, respectively.&nbsp;
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Image: Shutterstock

Retail Sales

Restaurants

COST

Fast-Food Robots, Smaller Stores, Wholesale Clubs: 2025 Retail Trends To Watch

Foot traffic at retailers soared on Dec. 21, the Saturday before Christmas. Here's a look at the potential winners from the last week <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/12/42273676/walmart-target-bath-body-works-stand-out-as-black-friday-winners-analysts">of holiday shopping.</a>
What Happened: Foot traffic at retailers was up an average of 58% compared to daily averages in 2024, a trend that could see retail stocks benefit for the 2024 <a href="https://www.benzinga.com/news/24/11/42247997/walmart-shoppers-shun-electronics-for-black-friday-deals-on-eggs-bread-slippers">holiday shopping season.</a>
The 58% gain to the daily average, <a href="https://www.placer.ai/blog/super-saturday-2024-recap">reported </a>by Placer.ai, is higher than the 51.1% gain over the daily average seen on Black Friday. Sunday, Dec. 22, also saw retail foot traffic up 38.2% to the daily average.
While foot traffic was up compared to the daily average for the year, the 58% gain was smaller than last year's Super Saturday, which saw a 74.4% increase from the daily average. The caveat with last year's data is that Super Saturday was Dec. 23, one of the last remaining shopping days before Christmas.
Among the potential biggest winners for this year's Christmas shopping season could be department stores, based on the report.
Overall foot traffic to department stores was up 128.7% compared to the Saturday 2024 daily average, surpassing last year&#8217;s 119.4% increase over the 2023 Saturday average.
Among the department stores tracked by Placer.ai, these were the year-over-year visit growth:
<ul>
<li>Nordstrom (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JWN#NYSE">JWN</a>): +8.8%</li>
<li>Bloomingdale's, a unit of Macy's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>): +4.7%</li>
<li>JCPenney: +1.3%</li>
</ul>
The report also found that recreational and sporting goods stores, beauty and self-care stores and other specialty categories saw strong traffic gains. Here's a look at some of the retailers tracked and the foot traffic gains on a year-over-year basis to last year's Super Saturday:
<ul>
<li>Ollie's Bargain Outlet (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OLLI#NASDAQ">OLLI</a>): +7.3%</li>
<li>T.J. Maxx, a unit of TJX Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TJX#NYSE">TJX</a>): +4.6%</li>
<li>Five Below (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>): +4.2%</li>
</ul>
The report found that superstores, grocery stores, and discount retailers saw lower year-over-year growth due to last year's timing of Super Saturday being so close to Christmas.
Indoor shopping malls like those owned by Simon Property Group (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPG#NYSE">SPG</a>) may have also benefitted from Super Saturday. Placer.ai data shows that foot traffic to indoor malls was up 177.1% on Super Saturday compared to the 2024 daily average.
Read Also: <a href="https://www.benzinga.com/general/education/24/12/42678116/if-you-gifted-your-family-100-in-bitcoin-dogecoin-and-ethereum-last-christmas-heres-how-much-they-would-have-this-christmas-2">If You Gifted Your Family $100 In Bitcoin, Dogecoin And Ethereum Last Christmas, Here&#8217;s How Much They Would Have This Christmas</a>
Why It's Important: Ahead of Super Saturday, the National Retail Foundation <a href="https://nrf.com/media-center/press-releases/157-million-consumers-to-shop-on-super-saturday">estimated </a>that 157.2 million consumers would shop on the shopping holiday based on an annual survey.
The figure comes in higher than the 141.9 million Super Saturday shoppers in 2024 and is the second highest figure over the last nine years, trailing only 158.5 million in 2022.
"Super Saturday is one of the last opportunities during the holiday season for consumers to get the remaining items on their shopping list," NRF Vice President of Industry and Consumer Insights Katherine Cullen said.
Cullen cited the shortened holiday shopping season, due to Thanksgiving falling late in November, boosting the odds of last-minute shoppers.
The survey found that 69.5 million people plan to shop both in-store and online, up from 58.3 million in 2023. The amount of people exclusively shopping in-store was down in the survey from 37% to 31%, while the percentage of people who said they would shop exclusively online increased from 22% to 24%.
Similar to the results above, the NRF survey highlighted department stores as potential winners on Super Saturday, with 37% of shoppers saying they planned to finish their holiday shopping there.
Finishing shopping online was the most popular response at 49%, with discount stores named by 27% of consumers and clothing and accessory stores named by 25% of consumers.
The NRF survey found the most popular gift purchases were clothing and accessories (50%), toys (32%), gift cards (26%) and books, video games and other media (24%).
The shortened holiday shopping season could have been good for retailers with more foot traffic each day and especially on the weekends. The key will be if the daily increase is enough to offset the lower number of total shopping days between Thanksgiving and Christmas.
The post-Christmas shopping time could also see a boost, with 71% of consumers in the survey saying they planned to shop after Christmas, similar to last year's survey.
NRF estimates that the entire holiday shopping season of Nov. 1 through Dec. 31 is expected to be up 2.5% to 3% from 2024, hitting a record range of $979.5 billion to $989 billion.
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Photo: Shutterstock

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