“It’s surprising because the Cybertruck is such a unique, one-of-a-kind, unusual vehicle, really as far out of the mainstream as you can get,” Tom Libby, associate director of industry analysis at S&P Global Mobility, told Automotive News. “On the other hand, it doesn’t surprise me because Elon Musk thrives on doing things like this.”
Tesla does not give month-wise, geography-wise, or model-wise breakdowns of its deliveries, leaving only registration data to assess sales.
Higher Price Not A Deterrent: The higher registration numbers are despite the higher price point of the Cybertruck as compared to the other two popular electric trucks.
While the 2024 model year F-150 Lightning starts at $62,995, the Rivian R1T starts at $69,900. The currently available lower-priced version of the Cybertruck, meanwhile, starts at an estimated $79,990. The more premium Cyberbeast version starts at $99,990.
As of now, however, the company is only ramping up production. Tesla has touched a weekly production rate of 1,300 Cybertrucks, Musk said at Tesla’s annual shareholder meeting in early June. The company is looking to increase it further this year to touch 2,500 units by year-end, he added.
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