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YouTube's Hate Content May Be Too Big Of A Problem To Solve

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YouTube's Hate Content May Be Too Big Of A Problem To Solve

Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) announced Monday new steps to protect advertisers from having their brand exposed to offensive and hateful content on YouTube, including the use of artificial intelligence technologies. Google's approach to combat offensive and hate content is certainly a noble one, but is the problem so big it can't be solved?

Google will be working with non-governmental agencies to help define what exactly constitutes hate speech, Noah Robischon of Fast Company noted during CNBC's "Squawk Box" segment Monday. But a YouTube video in the Middle East has a different definition of what constitutes hate speech compared to the common U.S. connotation, which presents a global challenge to Google's ambitions to make YouTube a safe platform for everyone.

Related Link: Here's Every Major Corporation That's Pulled Ads From YouTube

Google will also be working with a company called Jigsaw, which targets advertising people who are being recruited by terrorist organizations. This led Becky Quick, a co-host of "Squawk Box" to ask why is YouTube potentially monetizing on these videos instead of removing them completely from the platform.

Part of the problem comes down to the fact that YouTube viewers collectively combine for one billion hours of content watched each day, Robischon answered. On top of that, one hour of new content is uploaded on average every minute.

Not fully satisfied with the response, Quick said she has now has less confidence that YouTube will fully become a safe-haven for both advertisers and viewers.

Related Link:

Advertising Community Says Google's YouTube Ad Scandal 'A Real Issue'

Posted-In: Fast Company Google Noah RobischonCNBC Psychology Top Stories Media General Best of Benzinga

 

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