Cocoa Crunch, Pricing Woes - Morgan Stanley Flags Hershey's Bitter Aftertaste, Downgrades Stock

Zinger Key Points
  • Morgan Stanley cuts Hershey to Underweight, citing concerns over Q4 earnings and future challenges.
  • Analyst predicts cocoa inflation and weak demand to impact Hershey's margins, leading to lowered EPS estimates for 2025.
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Morgan Stanley analyst Pamela Kaufman downgraded The Hershey Co HSY to Underweight from Equal-Weight at a reduced price target of $183 (from $191).

The analyst is bearish on the stock following mixed fourth-quarter fiscal 2023 earnings.

Last week, Hershey reported sales of $2.66 billion, a slight increase of 0.2% year-over-year, missing the consensus of $2.70 billion, and adjusted EPS was $2.02 (flat YoY), above the consensus of $1.95.  

The company expects net sales growth of 2%-3% and adjusted EPS to be flat YoY at $9.59 versus the $9.82 consensus. The company sees capital expenditures of ~$600 million to $650 million.

The analyst is cautious about the company’s midterm outlook, given excessive cocoa inflation, a tougher pricing environment & weaker consumer demand for confectionery & popcorn. 

RelatedYour Chocolate Cravings May Get Costlier: Cocoa Shortage Sends Prices Skyrocketing To All-Time Highs

The analyst estimates 9% input cost inflation in 2025, following high-single-digits inflation in 2024, leading to a gross margin contraction of another 170 bps in 2025.

Kaufman lowered 2025 EPS to $9.90 (from $10.11, vs. consensus of $10.16), after stable EPS in 2024, reflecting organic sales growth of 3.9% in 2025.

The 2025 estimate also reflects core SG&A declining by 280 bps from 2023 to 12% of sales, which is in line with the peer average.

Nevertheless, the analyst notes that the company is well covered on ingredient costs for 2024, boosted productivity initiatives, and plans to invest in innovation/promotions. 

Price Action: HSY shares are down 1.26% at $192.98 on the last check Monday.

Photo via Wikimedia Commons

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