Renowned tech analyst Mark Gurman has expressed skepticism about Apple Inc. AAPL not revealing multiple storage options for its mixed reality headset, Vision Pro.
What Happened: Gurman, in a series of tweets on Thursday, voiced his uncertainty about the existence of multiple storage capacities for the Vision Pro.
He stated, “Given how limited supply will be initially – without any prior knowledge on which capacities people will want – it will be challenging to have multiple tiers.”
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He further pointed out the peculiarity of Apple’s decision to only disclose a 256GB variant of the Vision Pro. Gurman proposed possible explanations, including the absence of other variants, a desire to avoid backlash over pricing, or a delayed launch of additional capacities.
Why It Matters: This development comes in the backdrop of a virtual reality showdown between Apple’s Vision Pro and Meta Platforms‘ META Quest 3. The Vision Pro, with its visionOS, promises a blend of digital and physical worlds, bringing a new level of immersion and connectivity.
Competition is also building up with Sony Corp. SONY showcasing a mixed reality headset at the Consumer Electronics Show 2024.
With the Vision Pro set to hit stores in February, the lack of information on storage variants adds a layer of intrigue to Apple’s new product launch.
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This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
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