Facebook's Big Push Into Augmented Reality
With the launch of the 10th anniversary iPhone 8 just months away, Apple Inc. (NASDAQ: AAPL) investors are anticipating the integration of new augmented reality technology into the landmark iPhone device. While the next step in AR will likely be integration with smart phones, Loup Ventures analyst Andrew Murphy expects augmented and virtual reality will eventually replace smartphones completely.
“Think about how many of the things you use [that] don’t actually need to be physical. You want to play a board game? You snap your fingers, and here’s the board game. You want to watch TV? You don’t need a physical hardware TV, you buy a one-dollar app ‘TV’ and put it on the wall,” Zuckerberg said.
Murphy says AR will certainly be a big growth source in the next decade, but it is simply a transitional stage to VR technology.
“If you look out further than that, perhaps 30+ years, the immersiveness of VR has the potential to be so good that it rivals base reality,” Murphy explained.
“If VR can create alternate worlds as rich as the real one, we think the opportunity would surpass anything humans have created to date.”
For investors looking for the leading names in AR technology development, Apple, Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) and Facebook top Loup’s list of companies devoting the most money to AR research and development in 2017.
Facebook Focusing On Other Realities As Company Unveils Plans For Next Phase
Image Credit: "Mark Zuckerberg on stage at Facebook's F8 Conference" By Maurizio Pesce from Milan, Italia [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Latest Ratings for FB
|Apr 2017||Credit Suisse||Maintains||Outperform|
|Mar 2017||Barclays||Initiates Coverage On||Overweight|
|Mar 2017||BTIG Research||Upgrades||Neutral||Buy|
© 2017 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.