Today, Dolby Laboratories, Inc. (NYSE:DLB) announced commitment
from Netflix to deliver the first global combined Dolby Atmos and
Dolby Vision high-dynamic range (HDR) streaming experience to consumers
around the world. Netflix members will soon be able to experience Okja,
the critically praised Netflix Original Film, in both formats.
Additional supported titles are coming soon, and the catalog will
continue to grow.
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"Netflix and Dolby share the same vision for delivering spectacular
experiences to consumers," said Giles Baker, Senior Vice President,
Consumer Entertainment Group, Dolby Laboratories. "With consumers
already able to experience Dolby Vision on Netflix, it was a natural
continuation of our partnership to bring a new level of immersive audio
with Dolby Atmos to Netflix members around the world."
Dolby Atmos delivers an immersive sound experience that places and moves
audio anywhere around you, including overhead, so that viewers feel as
if they are in the middle of the story. Leveraging the high-dynamic
range innovation that powers Dolby's most advanced cinemas around the
world, Dolby Vision transforms the TV experience in the home by
delivering greater brightness and contrast, as well as a fuller palette
of rich colors using dynamic metadata and Dolby's intelligent display
mapping engine in each playback device.
"With the addition of Dolby Atmos support on Netflix, we are enabled to
deliver the most cutting-edge experience to our global members and
provide another creative tool to the artists," said Greg Peters, Chief
Product Officer, Netflix. "I'm excited for Netflix members all over the
world to be able to get a theater-quality experience in the comfort of
their own homes."
The combined Dolby Atmos and Dolby Vision streaming experience from
Netflix will be available on 2017 LG OLED TVs pending an update soon.
Today on Xbox, consumers can access Dolby Atmos content when connecting
their console to a Dolby Atmos enabled home theater system, TV or
soundbar, or via headphones using the new Dolby Atmos for headphones
feature available for purchase through the Dolby Access app in the Xbox
Store. The 2017 lineup of LG OLEDs already have built-in Dolby Atmos
capabilities that create an immersive soundscape around you without the
need to connect to an external Dolby Atmos enabled system.
Over time, Netflix plans to roll out support to additional devices,
making the Dolby Atmos and Dolby Vision combined experience more
accessible to Netflix members around the globe.
About Dolby Atmos
Dolby Atmos delivers moving audio – sound that can be precisely placed
and moved anywhere in three-dimensional space, including overhead. It
brings entertainment alive all around the audience in a powerfully
immersive and emotive experience. To learn more about Dolby Atmos, visit www.dolby.com/Atmos.
About Dolby Vision
Dolby Vision transforms your TV experience with dramatic
imaging—incredible brightness, contrast, and color that bring
entertainment to life before your eyes via OTT online streaming, Ultra
HD Blu-ray, broadcast, and gaming applications. To learn more about
Dolby Atmos, visit www.dolby.com/Vision
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For more than 50 years,
sight and sound experiences have become more vibrant, clear, and
powerful in Dolby. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos and the double-D symbol are registered trademarks of
Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.
All other trademarks remain the property of their respective owners.
DLB-G
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