China's Oppo Heats Up Smartphone Landscape, Launches AI-Powered Foldable At Competitive Price

China’s Oppo showcased its new flagship folding phone with artificial intelligence-focused features Thursday, intensifying rivalry with premium smartphone companies like Apple Inc (NASDAQ:AAPL), Samsung Electronics (OTC:SSNLF) and Huawei.

The iPhone captured an 18% global market share in 2024, down from 19% in 2023, due to its smartphones’ lack of AI features. Samsung led with a market share of 19% in 2024, down from 20% in 2023.

Oppo, akin to its rivals, remains committed to artificial intelligence-focused features on the device.

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Oppo’s ultra-thin design, the Find N5 phone, with a 6.62-inch display and a half foldable, will retail for 2,499 Singapore dollars ($1,867.70), according to CNBC report.

Find N5’s 5,600 milliampere-hour (mAh) battery, which is made of silicon-carbon material and is the size of a credit card. Oppo Find N5 has a triple-camera setup with a telephoto lens that can zoom in up to 30 times thanks to AI Telescope Zoom.

The phone also has a personal AI assistant that can interpret and summarize documents, generate summaries of phone calls, and translate video calls.

Oppo’s O+ Connect lets users connect their phones to a Mac computer. Oppo uses Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google as its AI partner in international markets.

Recently, Huawei launched the Mate XT, a “trifold” phone with three screens, for the international market. Samsung recently launched additional AI capabilities on its new flagship Galaxy S25 series.

Apple tapped Alibaba Group Holding (NYSE:BABA) to integrate AI features into iPhones in China as it fights to regain lost market share from

China-backed players like Oppo, Vivo, Xiaomi, and Huawei, whose smartphones with AI features were available at a considerable discount compared to Apple.

Apple also has a partnership with Baidu Inc (NASDAQ:BIDU). Recently, Apple showcased its $599 iPhone 16e with OLED display, A18 chip, and custom modem.

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