NFL Owner: Streaming Will Outbid TV One Day.

It's merely a matter of time before an online content distributor will become a major media partner of the National Football League.

Traditionally, football viewers tune in to NBC, CBS (CBS Corporation CBS), Fox (Twenty-First Century Fox Inc FOX FOXA) or ESPN (Walt Disney Co DIS) to catch their favorite teams. However, the NFL has already taken the first step in moving away from the traditional cable partners and granted Twitter Inc TWTR the rights to stream 10 Thursday night games next season.

Related Link: What The Twitter-NFL Partnership Means For Twitter

Speaking to NBC Sports, Michael Bidwill, president of the Arizona Cardinals, said the NFL will continue its online path and could one day land a massive partnership with the likes of Amazon.com, Inc. AMZN, Netflix, Inc. NFLX or Alphabet Inc GOOG GOOGL's YouTube to outbid traditional television companies.

"There's no doubt it's coming," Bidwill said during an interview with NBC Sports. "The question is how we transition into it. What we need to do is do a great job of listening to our fans about how they want to consume NFL content. Our fans are switching to digital, they're switching to handheld and mobile devices, and we want to respond to that."

Bidwill also highlighted a relationship his team forged with Amazon Prime. Amazon's streaming video service teamed up with the NFL team to create a documentary series titled "All or Nothing," which will be available for streaming on Friday.

Bidwill said that by working with Amazon Prime, he is able to attract fans outside of the Arizona region.

"This was a great way for us to tell our story across the country," he said. "We want to expand our footprint, expand our fan base."