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Wayfair Analyst Ratings and Price Targets | NYSE:W | Benzinga
Wayfair Inc has a consensus price target of $49.89 based on the ratings of 28 analysts. The high is $90 issued by Morgan Stanley on May 13, 2024. The low is $29 issued by Stifel on April 23, 2025. The 3 most-recent analyst ratings were released by B of A Securities, Loop Capital, and Argus Research on May 14, 2025, May 14, 2025, and May 12, 2025, respectively. With an average price target of $39.33 between B of A Securities, Loop Capital, and Argus Research, there's an implied -18.06% downside for Wayfair Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
B of A Securities
Loop Capital
Argus Research
Citigroup
Mizuho
1calculated from analyst ratings
Analyst Ratings for Wayfair
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 05/15/2025 | Buy Now | — | Zelman & Assoc | — | — | Initiates | → Outperform | Get Alert |
| 05/14/2025 | Buy Now | -10.42% | B of A Securities | Curtis Nagle52% | $36 → $43 | Maintains | Neutral | Get Alert |
| 05/14/2025 | Buy Now | -27.08% | Loop Capital | Laura Champine64% | → $35 | Downgrade | Hold → Sell | Get Alert |
| 05/12/2025 | Buy Now | -16.67% | Argus Research | John Staszak68% | → $40 | Upgrade | Hold → Buy | Get Alert |
| 05/02/2025 | Buy Now | -33.33% | Citigroup | Ygal Arounian44% | $30 → $32 | Maintains | Neutral | Get Alert |
| 05/02/2025 | Buy Now | 4.17% | Mizuho | David Bellinger51% | $60 → $50 | Maintains | Outperform | Get Alert |
| 05/02/2025 | Buy Now | 4.17% | Guggenheim | Steven Forbes54% | $60 → $50 | Maintains | Buy | Get Alert |
| 05/02/2025 | Buy Now | -6.25% | Evercore ISI Group | Oliver Wintermantel55% | $40 → $45 | Maintains | Outperform | Get Alert |
| 05/01/2025 | Buy Now | 4.17% | Needham | Bernie McTernan66% | $50 → $50 | Reiterates | Buy → Buy | Get Alert |
| 04/28/2025 | Buy Now | 20.83% | Canaccord Genuity | Maria Ripps74% | $68 → $58 | Maintains | Buy | Get Alert |
| 04/25/2025 | Buy Now | -37.5% | Citigroup | Ygal Arounian44% | $28 → $30 | Maintains | Neutral | Get Alert |
| 04/23/2025 | Buy Now | -39.58% | Stifel | Mark Kelley85% | $46 → $29 | Maintains | Hold | Get Alert |
| 04/22/2025 | Buy Now | -35.42% | Goldman Sachs | Alexandra Steiger37% | $50 → $31 | Maintains | Neutral | Get Alert |
| 04/14/2025 | Buy Now | 14.58% | UBS | Michael Lasser79% | $60 → $55 | Maintains | Buy | Get Alert |
| 04/10/2025 | Buy Now | -25% | Truist Securities | Youssef Squali80% | $53 → $36 | Maintains | Buy | Get Alert |
| 04/04/2025 | Buy Now | -41.67% | Citigroup | Ygal Arounian44% | $58 → $28 | Downgrade | Buy → Neutral | Get Alert |
| 03/10/2025 | Buy Now | 25% | Guggenheim | Steven Forbes54% | $60 → $60 | Reiterates | Buy → Buy | Get Alert |
| 03/10/2025 | Buy Now | 4.17% | JP Morgan | Christopher Horvers71% | $63 → $50 | Maintains | Overweight | Get Alert |
| 03/07/2025 | Buy Now | -2.08% | Jefferies | Jonathan Matuszewski53% | $45 → $47 | Upgrade | Hold → Buy | Get Alert |
| 02/24/2025 | Buy Now | -10.42% | RBC Capital | Steven Shemesh63% | $50 → $43 | Maintains | Sector Perform | Get Alert |
| 02/21/2025 | Buy Now | 14.58% | BMO Capital | Brian Pitz74% | $50 → $55 | Maintains | Market Perform | Get Alert |
| 02/21/2025 | Buy Now | 10.42% | Truist Securities | Youssef Squali80% | $55 → $53 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | -6.25% | Loop Capital | Laura Champine64% | $55 → $45 | Maintains | Hold | Get Alert |
| 02/21/2025 | Buy Now | -4.17% | Stifel | Mark Kelley85% | $47 → $46 | Maintains | Hold | Get Alert |
| 02/21/2025 | Buy Now | 41.67% | Canaccord Genuity | Maria Ripps74% | $76 → $68 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 4.17% | B of A Securities | Curtis Nagle52% | $52 → $50 | Maintains | Neutral | Get Alert |
| 02/21/2025 | Buy Now | 4.17% | Needham | Bernie McTernan66% | $50 → $50 | Reiterates | Buy → Buy | Get Alert |
| 02/14/2025 | Buy Now | 8.33% | B of A Securities | Curtis Nagle52% | $51 → $52 | Maintains | Neutral | Get Alert |
| 01/10/2025 | Buy Now | 6.25% | B of A Securities | Curtis Nagle52% | $44 → $51 | Maintains | Neutral | Get Alert |
| 12/16/2024 | Buy Now | 14.58% | Loop Capital | Laura Champine64% | $50 → $55 | Maintains | Hold | Get Alert |
| 11/04/2024 | Buy Now | 58.33% | Canaccord Genuity | Maria Ripps74% | $80 → $76 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | -4.17% | Deutsche Bank | Lee Horowitz63% | $69 → $46 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 4.17% | RBC Capital | Steven Shemesh63% | $53 → $50 | Maintains | Sector Perform | Get Alert |
| 11/04/2024 | Buy Now | -6.25% | Wedbush | Seth Basham68% | $50 → $45 | Maintains | Outperform | Get Alert |
| 11/04/2024 | Buy Now | 4.17% | BMO Capital | Brian Pitz74% | $58 → $50 | Maintains | Market Perform | Get Alert |
| 11/04/2024 | Buy Now | 12.5% | Citigroup | Ygal Arounian44% | $70 → $54 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | -2.08% | Stifel | Mark Kelley85% | $55 → $47 | Maintains | Hold | Get Alert |
| 11/04/2024 | Buy Now | 14.58% | Truist Securities | Youssef Squali80% | $60 → $55 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 25% | Mizuho | David Bellinger51% | $65 → $60 | Maintains | Outperform | Get Alert |
| 11/04/2024 | Buy Now | 4.17% | Baird | Colin Sebastian79% | $56 → $50 | Maintains | Neutral | Get Alert |
| 11/04/2024 | Buy Now | 4.17% | Needham | Bernie McTernan66% | $60 → $50 | Maintains | Buy | Get Alert |
| 11/01/2024 | Buy Now | 25% | Needham | Bernie McTernan66% | $60 → $60 | Reiterates | Buy → Buy | Get Alert |
| 10/28/2024 | Buy Now | 4.17% | Wedbush | Seth Basham68% | $60 → $50 | Maintains | Outperform | Get Alert |
| 10/28/2024 | Buy Now | 31.25% | Piper Sandler | Peter Keith73% | $67 → $63 | Maintains | Overweight | Get Alert |
| 10/23/2024 | Buy Now | 25% | Needham | Bernie McTernan66% | → $60 | Reinstates | → Buy | Get Alert |
| 10/22/2024 | Buy Now | 35.42% | UBS | Michael Lasser79% | $70 → $65 | Maintains | Buy | Get Alert |
| 09/26/2024 | Buy Now | 45.83% | Guggenheim | Steven Forbes54% | $70 → $70 | Reiterates | Buy → Buy | Get Alert |
| 09/26/2024 | Buy Now | 14.58% | Loop Capital | Laura Champine64% | $45 → $55 | Maintains | Hold | Get Alert |
| 08/26/2024 | Buy Now | — | Argus Research | John Staszak68% | — | Downgrade | Buy → Hold | Get Alert |
| 08/05/2024 | Buy Now | 6.25% | Barclays | Adrienne Yih63% | $58 → $51 | Maintains | Equal-Weight | Get Alert |
| 08/02/2024 | Buy Now | 31.25% | JP Morgan | Christopher Horvers71% | $80 → $63 | Maintains | Overweight | Get Alert |
| 08/02/2024 | Buy Now | 10.42% | RBC Capital | Steven Shemesh63% | $65 → $53 | Maintains | Sector Perform | Get Alert |
| 08/02/2024 | Buy Now | 45.83% | Guggenheim | Steven Forbes54% | $80 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 45.83% | Deutsche Bank | Lee Horowitz63% | $87 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 14.58% | Stifel | Mark Kelley85% | $56 → $55 | Maintains | Hold | Get Alert |
| 08/02/2024 | Buy Now | 35.42% | Raymond James | Bobby Griffin67% | $70 → $65 | Maintains | Strong Buy | Get Alert |
| 08/02/2024 | Buy Now | 12.5% | Goldman Sachs | Alexandra Steiger37% | $67 → $54 | Maintains | Neutral | Get Alert |
| 08/02/2024 | Buy Now | 45.83% | Citigroup | Ygal Arounian44% | $85 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 39.58% | Piper Sandler | Peter Keith73% | $91 → $67 | Maintains | Overweight | Get Alert |
| 08/02/2024 | Buy Now | 25% | Wedbush | Seth Basham68% | $70 → $60 | Maintains | Outperform | Get Alert |
| 08/02/2024 | Buy Now | 25% | Truist Securities | Youssef Squali80% | $70 → $60 | Maintains | Buy | Get Alert |
| 07/26/2024 | Buy Now | 20.83% | Barclays | Adrienne Yih63% | $60 → $58 | Maintains | Equal-Weight | Get Alert |
| 07/24/2024 | Buy Now | 45.83% | Wedbush | Seth Basham68% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 06/21/2024 | Buy Now | 4.17% | Loop Capital | Laura Champine64% | $60 → $50 | Maintains | Hold | Get Alert |
| 05/16/2024 | Buy Now | 56.25% | Needham | Anna Andreeva53% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 05/16/2024 | Buy Now | 72.92% | Argus Research | John Staszak68% | → $83 | Upgrade | Hold → Buy | Get Alert |
| 05/13/2024 | Buy Now | 87.5% | Morgan Stanley | Simeon Gutman66% | $85 → $90 | Maintains | Overweight | Get Alert |
| 05/06/2024 | Buy Now | 35.42% | RBC Capital | Steven Shemesh63% | $61 → $65 | Maintains | Sector Perform | Get Alert |
| 05/03/2024 | Buy Now | 45.83% | Wedbush | Seth Basham68% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 05/03/2024 | Buy Now | 20.83% | TD Cowen | John Blackledge65% | $55 → $58 | Maintains | Hold | Get Alert |
| 05/03/2024 | Buy Now | 14.58% | Bernstein | Nikhil Devnani71% | $50 → $55 | Maintains | Market Perform | Get Alert |
| 05/03/2024 | Buy Now | 27.08% | BMO Capital | Brian Pitz74% | $57 → $61 | Maintains | Market Perform | Get Alert |
| 05/03/2024 | Buy Now | 45.83% | Truist Securities | Youssef Squali80% | $63 → $70 | Maintains | Buy | Get Alert |
| 05/03/2024 | Buy Now | 89.58% | Piper Sandler | Peter Keith73% | $88 → $91 | Reiterates | Overweight → Overweight | Get Alert |
| 05/02/2024 | Buy Now | 56.25% | Needham | Anna Andreeva53% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 04/24/2024 | Buy Now | 14.58% | TD Cowen | John Blackledge65% | $50 → $55 | Maintains | Hold | Get Alert |
| 04/22/2024 | Buy Now | 45.83% | Wedbush | Seth Basham68% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 04/10/2024 | Buy Now | 64.58% | Deutsche Bank | Lee Horowitz63% | $63 → $79 | Maintains | Buy | Get Alert |
| 04/04/2024 | Buy Now | 66.67% | Evercore ISI Group | Oliver Wintermantel55% | $65 → $80 | Upgrade | In-Line → Outperform | Get Alert |
| 04/02/2024 | Buy Now | 35.42% | Loop Capital | Laura Champine64% | $55 → $65 | Maintains | Hold | Get Alert |
| 03/28/2024 | Buy Now | 77.08% | Citigroup | Ygal Arounian44% | $73 → $85 | Maintains | Buy | Get Alert |
| 03/25/2024 | Buy Now | 66.67% | Morgan Stanley | Simeon Gutman66% | $80 → $80 | Reiterates | Overweight → Overweight | Get Alert |
| 03/19/2024 | Buy Now | 50% | Mizuho | David Bellinger51% | → $72 | Initiates | → Buy | Get Alert |
| 02/23/2024 | Buy Now | 45.83% | Wedbush | Seth Basham68% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 02/23/2024 | Buy Now | 83.33% | Piper Sandler | Peter Keith73% | $93 → $88 | Reiterates | Overweight → Overweight | Get Alert |
| 02/23/2024 | Buy Now | 52.08% | Citigroup | Ygal Arounian44% | $80 → $73 | Maintains | Buy | Get Alert |
| 02/23/2024 | Buy Now | 29.17% | RBC Capital | Steven Shemesh63% | $55 → $62 | Maintains | Sector Perform | Get Alert |
| 02/23/2024 | Buy Now | 25% | Evercore ISI Group | Oliver Wintermantel55% | $55 → $60 | Maintains | In-Line | Get Alert |
| 02/23/2024 | Buy Now | 66.67% | Canaccord Genuity | Maria Ripps74% | → $80 | Reiterates | Buy → Buy | Get Alert |
| 02/23/2024 | Buy Now | 31.25% | Truist Securities | Youssef Squali80% | $65 → $63 | Maintains | Buy | Get Alert |
| 02/22/2024 | Buy Now | 56.25% | Needham | Anna Andreeva53% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 02/16/2024 | Buy Now | 45.83% | Wedbush | Seth Basham68% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 02/16/2024 | Buy Now | 35.42% | Raymond James | Bobby Griffin67% | → $65 | Upgrade | Market Perform → Strong Buy | Get Alert |
| 02/14/2024 | Buy Now | 35.42% | Truist Securities | Youssef Squali80% | $70 → $65 | Maintains | Buy | Get Alert |
| 01/22/2024 | Buy Now | 45.83% | Truist Securities | Youssef Squali80% | $67 → $70 | Maintains | Buy | Get Alert |
| 01/16/2024 | Buy Now | 66.67% | Morgan Stanley | Simeon Gutman66% | $60 → $80 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 01/09/2024 | Buy Now | 18.75% | BMO Capital | Brian Pitz74% | → $57 | Initiates | → Market Perform | Get Alert |
| 01/09/2024 | Buy Now | 14.58% | Stifel | Mark Kelley85% | $52 → $55 | Maintains | Hold | Get Alert |
| 01/04/2024 | Buy Now | 25% | Barclays | Adrienne Yih63% | $85 → $60 | Maintains | Equal-Weight | Get Alert |
| 11/16/2023 | Buy Now | 14.58% | Deutsche Bank | Lee Horowitz63% | → $55 | Initiates | → Buy | Get Alert |
FAQ
What is the target price for Wayfair (W) stock?
The latest price target for Wayfair (NYSE:W) was reported by Zelman & Assoc on May 15, 2025. The analyst firm set a price target for $0.00 expecting W to fall to within 12 months (a possible -100.00% downside). 64 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Wayfair (W)?
The latest analyst rating for Wayfair (NYSE:W) was provided by Zelman & Assoc, and Wayfair initiated their outperform rating.
When was the last upgrade for Wayfair (W)?
The last upgrade for Wayfair Inc happened on May 12, 2025 when Argus Research raised their price target to $40. Argus Research previously had a hold for Wayfair Inc.
When was the last downgrade for Wayfair (W)?
The last downgrade for Wayfair Inc happened on May 14, 2025 when Loop Capital changed their price target from N/A to $35 for Wayfair Inc.
When is the next analyst rating going to be posted or updated for Wayfair (W)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Wayfair, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Wayfair was filed on May 15, 2025 so you should expect the next rating to be made available sometime around May 15, 2026.
Is the Analyst Rating Wayfair (W) correct?
While ratings are subjective and will change, the latest Wayfair (W) rating was a initiated with a price target of $0.00 to $0.00. The current price Wayfair (W) is trading at is $49.01, which is out of the analyst’s predicted range.
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