VF Market Sentiment

Market sentiment signals for VF (VFC): analyst consensus, short interest, options flow and insider activity.

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Jul 30, 2026	UBS	Jay Sole—	+14.8%	$18 → $16	Maintained	Neutral
Jul 30, 2026	Goldman Sachs	Brooke Roach—	+14.8%	$18 → $16	Maintained	Neutral
Jul 30, 2026	Stifel	Peter McGoldrick—	+22.0%	$19 → $17	Maintained	Hold
Jul 30, 2026	Truist Securities	Joseph Civello—	+0.5%	$15 → $14	Maintained	Hold
Jul 30, 2026	Evercore ISI Group	Michael Binetti—	+14.8%	$18 → $16	Maintained	In-Line
Jul 30, 2026	Wells Fargo	Ike Boruchow—	+14.8%	$18 → $16	Maintained	Equal-Weight
Jul 30, 2026	Barclays	Adrienne Yih—	+65.1%	$24 → $23	Maintained	Overweight
Jul 29, 2026	Needham	Tom Nikic—	+50.7%	$25 → $21	Maintained	Buy
May 21, 2026	UBS	Jay Sole—	+29.2%	$20 → $18	Maintained	Neutral
May 21, 2026	Barclays	Adrienne Yih—	+72.2%	$25 → $24	Maintained	Overweight
May 21, 2026	Citigroup	Paul Lejuez—	+29.2%	$19 → $18	Maintained	Neutral
May 21, 2026	Truist Securities	Joseph Civello—	+7.7%	$18 → $15	Maintained	Hold
May 21, 2026	Wells Fargo	Ike Boruchow—	+29.2%	$20 → $18	Maintained	Equal-Weight
May 6, 2026	Citigroup	Paul Lejuez—	+36.4%	$20 → $19	Maintained	Neutral
May 6, 2026	BTIG	Janine Stichter—	+65.1%	$23	Upgrade	Neutral→Buy
Apr 17, 2026	BWG Global	——	—	—	Upgrade	Mixed→Positive
Apr 15, 2026	Wells Fargo	Ike Boruchow—	+43.5%	$15 → $20	Maintained	Equal-Weight
Apr 14, 2026	Seaport Global	Mitch Kummetz—	+72.2%	$24	Upgrade	Neutral→Buy
Feb 23, 2026	JP Morgan	Matthew Boss—	+29.2%	$19 → $18	Downgrade	Neutral→Underweight
Feb 2, 2026	JP Morgan	Matthew Boss—	+36.4%	$17 → $19	Maintained	Neutral
Jan 30, 2026	Citigroup	Paul Lejuez—	+43.5%	$14 → $20	Maintained	Neutral
Jan 30, 2026	Piper Sandler	Anna Andreeva—	+29.2%	$14 → $18	Maintained	Neutral
Jan 29, 2026	Goldman Sachs	Brooke Roach—	+29.2%	$16 → $18	Maintained	Neutral
Jan 29, 2026	Stifel	Peter McGoldrick—	+36.4%	$18 → $19	Maintained	Hold
Jan 28, 2026	Telsey Advisory Group	Dana Telsey—	+14.8%	$16 → $16	Maintained	Market Perform