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$104.94
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$104.94
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Prudential Financial Analyst Ratings and Price Targets | NYSE:PRU | Benzinga
Prudential Financial Inc has a consensus price target of $114.33 based on the ratings of 19 analysts. The high is $152 issued by Jefferies on December 10, 2024. The low is $96 issued by Goldman Sachs on January 9, 2023. The 3 most-recent analyst ratings were released by UBS, Morgan Stanley, and Keefe, Bruyette & Woods on May 27, 2025, May 19, 2025, and May 7, 2025, respectively. With an average price target of $114.67 between UBS, Morgan Stanley, and Keefe, Bruyette & Woods, there's an implied 9.27% upside for Prudential Financial Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
UBS
Morgan Stanley
Keefe, Bruyette & Woods
Wells Fargo
Piper Sandler
1calculated from analyst ratings
Analyst Ratings for Prudential Financial
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 05/27/2025 | Buy Now | 4.82% | UBS | Brian Meredith76% | $122 → $110 | Maintains | Neutral | Get Alert |
| 05/19/2025 | Buy Now | 11.49% | Morgan Stanley | Nigel Dally69% | $108 → $117 | Maintains | Equal-Weight | Get Alert |
| 05/07/2025 | Buy Now | 11.49% | Keefe, Bruyette & Woods | Ryan Krueger69% | $120 → $117 | Maintains | Market Perform | Get Alert |
| 05/06/2025 | Buy Now | 7.68% | Wells Fargo | Elyse Greenspan74% | $108 → $113 | Maintains | Equal-Weight | Get Alert |
| 05/02/2025 | Buy Now | 3.87% | Piper Sandler | John Barnidge70% | $110 → $109 | Maintains | Neutral | Get Alert |
| 04/15/2025 | Buy Now | 4.82% | Piper Sandler | John Barnidge70% | $122 → $110 | Maintains | Neutral | Get Alert |
| 04/11/2025 | Buy Now | 1.01% | Barclays | Alex Scott65% | $134 → $106 | Maintains | Equal-Weight | Get Alert |
| 04/10/2025 | Buy Now | 2.92% | Wells Fargo | Elyse Greenspan74% | $118 → $108 | Maintains | Equal-Weight | Get Alert |
| 04/09/2025 | Buy Now | 14.35% | Keefe, Bruyette & Woods | Ryan Krueger69% | $125 → $120 | Maintains | Market Perform | Get Alert |
| 04/02/2025 | Buy Now | 16.26% | UBS | Brian Meredith76% | $130 → $122 | Maintains | Neutral | Get Alert |
| 04/02/2025 | Buy Now | 16.26% | Piper Sandler | John Barnidge70% | $124 → $122 | Maintains | Neutral | Get Alert |
| 04/02/2025 | Buy Now | 20.07% | JP Morgan | Jimmy Bhullar65% | $128 → $126 | Maintains | Neutral | Get Alert |
| 02/28/2025 | Buy Now | 21.97% | Morgan Stanley | Nigel Dally69% | $136 → $128 | Maintains | Equal-Weight | Get Alert |
| 02/19/2025 | Buy Now | 12.45% | Wells Fargo | Elyse Greenspan74% | $113 → $118 | Maintains | Equal-Weight | Get Alert |
| 02/12/2025 | Buy Now | 19.12% | Keefe, Bruyette & Woods | Ryan Krueger69% | $129 → $125 | Maintains | Market Perform | Get Alert |
| 02/05/2025 | Buy Now | 27.69% | Barclays | Alex Scott65% | $128 → $134 | Maintains | Equal-Weight | Get Alert |
| 01/23/2025 | Buy Now | 21.97% | Barclays | Alex Scott65% | $127 → $128 | Maintains | Equal-Weight | Get Alert |
| 01/23/2025 | Buy Now | -3.75% | BMO Capital | Jack Matten37% | → $101 | Initiates | → Underperform | Get Alert |
| 01/17/2025 | Buy Now | 21.02% | Barclays | Alex Scott65% | $129 → $127 | Maintains | Equal-Weight | Get Alert |
| 01/16/2025 | Buy Now | 22.93% | Keefe, Bruyette & Woods | Ryan Krueger69% | $135 → $129 | Maintains | Market Perform | Get Alert |
| 01/16/2025 | Buy Now | 18.16% | Piper Sandler | John Barnidge70% | $127 → $124 | Maintains | Neutral | Get Alert |
| 01/16/2025 | Buy Now | 7.68% | Wells Fargo | Elyse Greenspan74% | $115 → $113 | Maintains | Equal-Weight | Get Alert |
| 01/14/2025 | Buy Now | 9.59% | Wells Fargo | Elyse Greenspan74% | $117 → $115 | Maintains | Equal-Weight | Get Alert |
| 01/06/2025 | Buy Now | 22.93% | Barclays | Alex Scott65% | $119 → $129 | Maintains | Equal-Weight | Get Alert |
| 12/10/2024 | Buy Now | 44.84% | Jefferies | Suneet Kamath75% | $149 → $152 | Maintains | Buy | Get Alert |
| 11/27/2024 | Buy Now | 26.74% | TD Cowen | Daniel Bergman54% | $130 → $133 | Maintains | Hold | Get Alert |
| 11/14/2024 | Buy Now | 33.41% | Evercore ISI Group | Thomas Gallagher57% | $117 → $140 | Upgrade | Underperform → In-Line | Get Alert |
| 11/05/2024 | Buy Now | 11.49% | Wells Fargo | Elyse Greenspan74% | $116 → $117 | Maintains | Equal-Weight | Get Alert |
| 11/01/2024 | Buy Now | 13.4% | Barclays | Alex Scott65% | $118 → $119 | Maintains | Equal-Weight | Get Alert |
| 10/10/2024 | Buy Now | 12.45% | B of A Securities | Jay Cohen51% | $109 → $118 | Maintains | Neutral | Get Alert |
| 10/10/2024 | Buy Now | 10.54% | Wells Fargo | Elyse Greenspan74% | $113 → $116 | Maintains | Equal-Weight | Get Alert |
| 10/09/2024 | Buy Now | 23.88% | TD Cowen | Daniel Bergman54% | → $130 | Initiates | → Hold | Get Alert |
| 10/02/2024 | Buy Now | 21.02% | Piper Sandler | John Barnidge70% | $121 → $127 | Maintains | Neutral | Get Alert |
| 09/04/2024 | Buy Now | 12.45% | Barclays | Alex Scott65% | → $118 | Initiates | → Equal-Weight | Get Alert |
| 08/21/2024 | Buy Now | 15.3% | Keefe, Bruyette & Woods | Ryan Krueger69% | $121 → $121 | Maintains | Market Perform | Get Alert |
| 08/19/2024 | Buy Now | 16.26% | Morgan Stanley | Nigel Dally69% | $123 → $122 | Maintains | Equal-Weight | Get Alert |
| 08/13/2024 | Buy Now | 13.4% | UBS | Brian Meredith76% | $112 → $119 | Maintains | Neutral | Get Alert |
| 08/12/2024 | Buy Now | 7.68% | Wells Fargo | Elyse Greenspan74% | → $113 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 07/23/2024 | Buy Now | 14.35% | Citigroup | Michael Ward76% | $104 → $120 | Maintains | Neutral | Get Alert |
| 07/10/2024 | Buy Now | 17.21% | Morgan Stanley | Nigel Dally69% | $120 → $123 | Maintains | Equal-Weight | Get Alert |
| 07/08/2024 | Buy Now | 15.3% | Keefe, Bruyette & Woods | Ryan Krueger69% | $118 → $121 | Maintains | Market Perform | Get Alert |
| 07/02/2024 | Buy Now | 21.97% | JP Morgan | Jimmy Bhullar65% | $118 → $128 | Maintains | Neutral | Get Alert |
| 06/28/2024 | Buy Now | 34.36% | Jefferies | Suneet Kamath75% | $143 → $141 | Maintains | Buy | Get Alert |
| 05/22/2024 | Buy Now | 36.27% | Jefferies | Suneet Kamath75% | $121 → $143 | Upgrade | Hold → Buy | Get Alert |
| 05/06/2024 | Buy Now | 15.3% | Piper Sandler | John Barnidge70% | $125 → $121 | Maintains | Neutral | Get Alert |
| 04/25/2024 | Buy Now | 10.54% | Evercore ISI Group | Thomas Gallagher57% | $115 → $116 | Maintains | Underperform | Get Alert |
| 04/15/2024 | Buy Now | 11.49% | Morgan Stanley | Nigel Dally69% | $109 → $117 | Maintains | Equal-Weight | Get Alert |
| 04/11/2024 | Buy Now | 1.01% | Wells Fargo | Elyse Greenspan74% | $100 → $106 | Maintains | Underweight | Get Alert |
| 04/11/2024 | Buy Now | 9.59% | Evercore ISI Group | Thomas Gallagher57% | $104 → $115 | Maintains | Underperform | Get Alert |
| 04/10/2024 | Buy Now | 12.45% | Keefe, Bruyette & Woods | Ryan Krueger69% | $112 → $118 | Maintains | Market Perform | Get Alert |
| 04/05/2024 | Buy Now | 19.12% | Piper Sandler | John Barnidge70% | $114 → $125 | Maintains | Neutral | Get Alert |
| 02/12/2024 | Buy Now | 6.73% | UBS | Brian Meredith76% | $108 → $112 | Maintains | Neutral | Get Alert |
| 02/09/2024 | Buy Now | — | Raymond James | Wilma Burdis63% | — | Downgrade | Strong Buy → Market Perform | Get Alert |
| 02/07/2024 | Buy Now | 3.87% | Morgan Stanley | Nigel Dally69% | $105 → $109 | Maintains | Equal-Weight | Get Alert |
| 01/10/2024 | Buy Now | 2.92% | UBS | Brian Meredith76% | $97 → $108 | Maintains | Neutral | Get Alert |
| 01/03/2024 | Buy Now | 12.45% | JP Morgan | Jimmy Bhullar65% | $119 → $118 | Downgrade | Overweight → Neutral | Get Alert |
| 12/07/2023 | Buy Now | 25.79% | Raymond James | Wilma Burdis63% | $125 → $132 | Maintains | Strong Buy | Get Alert |
| 11/15/2023 | Buy Now | 0.06% | Morgan Stanley | Nigel Dally69% | $103 → $105 | Maintains | Equal-Weight | Get Alert |
| 11/02/2023 | Buy Now | -1.85% | Morgan Stanley | Nigel Dally69% | $102 → $103 | Maintains | Equal-Weight | Get Alert |
| 10/06/2023 | Buy Now | 13.4% | JP Morgan | Jimmy Bhullar65% | $121 → $119 | Maintains | Overweight | Get Alert |
| 10/05/2023 | Buy Now | -5.66% | Deutsche Bank | Cave Montazeri47% | → $99 | Initiates | → Hold | Get Alert |
| 09/14/2023 | Buy Now | -11.38% | Jefferies | Suneet Kamath75% | $70 → $93 | Upgrade | Underperform → Hold | Get Alert |
| 09/08/2023 | Buy Now | -4.71% | RBC Capital | Scott Heleniak79% | → $100 | Reiterates | Sector Perform → Sector Perform | Get Alert |
| 08/24/2023 | Buy Now | 19.12% | Raymond James | Wilma Burdis63% | → $125 | Upgrade | Market Perform → Strong Buy | Get Alert |
| 08/15/2023 | Buy Now | -12.33% | Wells Fargo | Elyse Greenspan74% | $89 → $92 | Maintains | Underweight | Get Alert |
| 08/04/2023 | Buy Now | -3.75% | Barclays | Tracy Benguigui59% | $91 → $101 | Maintains | Equal-Weight | Get Alert |
| 08/03/2023 | Buy Now | -4.71% | Piper Sandler | John Barnidge70% | $95 → $100 | Maintains | Neutral | Get Alert |
| 08/03/2023 | Buy Now | -4.71% | RBC Capital | Mark Dwelle82% | $94 → $100 | Maintains | Sector Perform | Get Alert |
| 08/02/2023 | Buy Now | -2.8% | Morgan Stanley | Nigel Dally69% | $102 → $102 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 07/25/2023 | Buy Now | -10.43% | RBC Capital | Mark Dwelle82% | → $94 | Reiterates | Sector Perform → Sector Perform | Get Alert |
| 07/17/2023 | Buy Now | -15.19% | Wells Fargo | Elyse Greenspan74% | $82 → $89 | Maintains | Underweight | Get Alert |
| 07/11/2023 | Buy Now | -13.28% | Barclays | Tracy Benguigui59% | $88 → $91 | Maintains | Equal-Weight | Get Alert |
| 07/07/2023 | Buy Now | -9.47% | Piper Sandler | John Barnidge70% | $86 → $95 | Maintains | Neutral | Get Alert |
| 06/02/2023 | Buy Now | -2.8% | Morgan Stanley | Nigel Dally69% | $105 → $102 | Maintains | Equal-Weight | Get Alert |
| 06/01/2023 | Buy Now | -19.95% | Citigroup | Michael Ward76% | $95 → $84 | Reiterates | Neutral → Neutral | Get Alert |
| 05/15/2023 | Buy Now | -21.86% | Wells Fargo | Elyse Greenspan74% | $84 → $82 | Maintains | Underweight | Get Alert |
| 05/04/2023 | Buy Now | -15.19% | RBC Capital | Mark Dwelle82% | $99 → $89 | Maintains | Sector Perform | Get Alert |
| 05/03/2023 | Buy Now | 0.06% | Morgan Stanley | Nigel Dally69% | $105 → $105 | Maintains | Equal-Weight | Get Alert |
| 04/20/2023 | Buy Now | -5.66% | RBC Capital | Mark Dwelle82% | $110 → $99 | Maintains | Sector Perform | Get Alert |
| 04/12/2023 | Buy Now | 0.06% | Morgan Stanley | Nigel Dally69% | $116 → $105 | Maintains | Equal-Weight | Get Alert |
| 04/12/2023 | Buy Now | -16.14% | Barclays | Tracy Benguigui59% | $104 → $88 | Maintains | Equal-Weight | Get Alert |
| 04/04/2023 | Buy Now | 8.63% | JP Morgan | Jimmy Bhullar65% | → $114 | Upgrade | Neutral → Overweight | Get Alert |
| 02/13/2023 | Buy Now | -4.71% | Wells Fargo | Elyse Greenspan74% | $97 → $100 | Maintains | Underweight | Get Alert |
| 02/09/2023 | Buy Now | 4.82% | RBC Capital | Mark Dwelle82% | → $110 | Reiterates | → Sector Perform | Get Alert |
| 02/08/2023 | Buy Now | 1.01% | Piper Sandler | John Barnidge70% | → $106 | Maintains | Neutral | Get Alert |
| 02/08/2023 | Buy Now | 8.63% | JP Morgan | Jimmy Bhullar65% | $118 → $114 | Maintains | Neutral | Get Alert |
| 01/18/2023 | Buy Now | -7.57% | Wells Fargo | Elyse Greenspan74% | $101 → $97 | Maintains | Underweight | Get Alert |
| 01/10/2023 | Buy Now | 8.63% | Morgan Stanley | Nigel Dally69% | $112 → $114 | Maintains | Equal-Weight | Get Alert |
| 01/10/2023 | Buy Now | 0.06% | Barclays | Tracy Benguigui59% | $106 → $105 | Maintains | Equal-Weight | Get Alert |
| 01/09/2023 | Buy Now | -8.52% | Goldman Sachs | Alex Scott65% | $98 → $96 | Downgrade | Neutral → Sell | Get Alert |
| 12/20/2022 | Buy Now | 1.01% | Piper Sandler | John Barnidge70% | $110 → $106 | Maintains | Neutral | Get Alert |
| 12/16/2022 | Buy Now | -3.75% | Wells Fargo | Elyse Greenspan74% | → $101 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 11/23/2022 | Buy Now | — | Raymond James | Wilma Burdis63% | — | Downgrade | Strong Buy → Market Perform | Get Alert |
| 11/17/2022 | Buy Now | 6.73% | Morgan Stanley | Nigel Dally69% | $111 → $112 | Maintains | Equal-Weight | Get Alert |
| 11/03/2022 | Buy Now | 4.82% | RBC Capital | Mark Dwelle82% | $102 → $110 | Maintains | Sector Perform | Get Alert |
| 11/02/2022 | Buy Now | 5.77% | Morgan Stanley | Nigel Dally69% | $108 → $111 | Maintains | Equal-Weight | Get Alert |
| 10/14/2022 | Buy Now | -10.43% | Barclays | Tracy Benguigui59% | $95 → $94 | Maintains | Equal-Weight | Get Alert |
| 10/12/2022 | Buy Now | -13.28% | Wells Fargo | Elyse Greenspan74% | $101 → $91 | Maintains | Equal-Weight | Get Alert |
| 10/07/2022 | Buy Now | 12.45% | JP Morgan | Jimmy Bhullar65% | $122 → $118 | Maintains | Neutral | Get Alert |
| 10/06/2022 | Buy Now | -2.8% | RBC Capital | Mark Dwelle82% | $107 → $102 | Maintains | Sector Perform | Get Alert |
FAQ
What is the target price for Prudential Financial (PRU) stock?
The latest price target for Prudential Financial (NYSE:PRU) was reported by UBS on May 27, 2025. The analyst firm set a price target for $110.00 expecting PRU to rise to within 12 months (a possible 4.82% upside). 43 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Prudential Financial (PRU)?
The latest analyst rating for Prudential Financial (NYSE:PRU) was provided by UBS, and Prudential Financial maintained their neutral rating.
When was the last upgrade for Prudential Financial (PRU)?
The last upgrade for Prudential Financial Inc happened on November 14, 2024 when Evercore ISI Group raised their price target to $140. Evercore ISI Group previously had an underperform for Prudential Financial Inc.
When was the last downgrade for Prudential Financial (PRU)?
The last downgrade for Prudential Financial Inc happened on February 9, 2024 when Raymond James changed their price target from N/A to N/A for Prudential Financial Inc.
When is the next analyst rating going to be posted or updated for Prudential Financial (PRU)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Prudential Financial, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Prudential Financial was filed on May 27, 2025 so you should expect the next rating to be made available sometime around May 27, 2026.
Is the Analyst Rating Prudential Financial (PRU) correct?
While ratings are subjective and will change, the latest Prudential Financial (PRU) rating was a maintained with a price target of $122.00 to $110.00. The current price Prudential Financial (PRU) is trading at is $104.94, which is out of the analyst’s predicted range.
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