PROG Holdings (PRG) Stock Price Target 2026

The average analyst price target for PROG Holdings is $45.17, 13.2% above the current price. Of 8 analysts, 7 rate it Buy and 1 Hold. Targets range from $24 to $64. The latest change came on Oct 29, 2026, when TD Cowen lowered its price target on PROG Holdings from $50 to $45 and kept a Buy rating.

The Average Analyst Price Target for PROG Holdings is $45.17.

Price Target Range — 12 Quarters

Analyst Consensus — 8 Analysts

7Buy

1Hold

Consensus RatingBuy# Analysts8Avg. Consensus PT$45.17Upside to Avg. PT+13.2%

Rating Trend — Last 9 Months

Latest Upgrades and Downgrades for PROG Holdings Stock

See all ratings →

Date	Firm	Analyst	Action	Rating Change	Price Target
Oct 29, 2026	TD Cowen	Hoang Nguyen	PT Cut	Buy	$50→$45
Oct 29, 2026	Stephens & Co.	Kyle Joseph	PT Cut	Overweight	$55→$49
Oct 8, 2026	Loop Capital	Anthony Chukumba	Upgrade	Hold→Buy	$45
Oct 7, 2026	Jefferies	John Hecht	PT Cut	Buy	$60→$50
Jul 30, 2026	B. Riley Securities	Hal Goetsch	PT Raise	Buy	$57→$64
Jul 30, 2026	Keybanc	Bradley B. Thomas	PT Raise	Overweight	$45→$50
Jul 8, 2026	Jefferies	John Hecht	Upgrade	Hold→Buy	$33→$60
Jul 7, 2026	TD Cowen	Moshe Orenbuch	PT Raise	Buy	$45→$50
Jul 1, 2026	Loop Capital	Anthony Chukumba	Downgrade	Buy→Hold	$48
Apr 30, 2026	TD Cowen	Hoang Nguyen	PT Raise	Buy	$40→$45
Apr 30, 2026	Stephens & Co.	Kyle Joseph	PT Raise	Overweight	$40→$48
Mar 11, 2026	TD Cowen	Andrew Kligerman	PT Raise	Buy	$91→$88
Jan 8, 2026	TD Cowen	Hoang Nguyen	PT Cut	Buy	$41→$38
Dec 16, 2025	B. Riley Securities	Hal Goetsch	Initiate	Buy	$50
Nov 21, 2025	BTIG	Vincent Caintic	Upgrade	Sell→Neutral	—
Oct 23, 2025	TD Cowen	Hoang Nguyen	PT Cut	Buy	$38→$37
Oct 23, 2025	BTIG	Vincent Caintic	PT Raise	Sell	$27→$31
Oct 10, 2025	BTIG	Vincent Caintic	Maintained	Sell	$27
Jul 14, 2025	BTIG	Vincent Ciantic	Downgrade	Neutral→Sell	$24
Apr 24, 2025	Loop Capital	Anthony Chukumba	PT Cut	Buy	$45→$40