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Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

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Perplexity AI, backed by Jeff Bezos, is in talks with major brands like Nike and Marriott to launch a &#34;sponsored&#34; question ad system by year-end, aiming to challenge Google&#39;s $300 billion digital ads dominance with a more cost-effective model.

Jeff Bezos-Backed Perplexity AI In Discussion With Marriott And Nike As It Prepares To Challenge To Google&#39;s Dominance

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Nike appoints Elliott Hill, former president, as new CEO, following a trend of &#39;Boomerang CEOs&#39; returning to top leadership roles in big companies.

Nike Executive&#39;s Return To Become Top Leader Continues &#39;Boomerang CEO&#39; Trend At Major Companies

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Nike analysts react to the news that Elliot Hill is replacing John Donahoe as the company&#39;s CEO.

Nike CEO Announcement &#39;Icing On The Cake&#39; For Bulls: 8 Analysts React To Elliot Hill&#39;s Ascension

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Jeff Bezos-backed Perplexity AI, <a href="https://www.benzinga.com/news/24/03/37421021/this-jeff-bezos-backed-ai-tool-can-replace-search-engine-for-many-people-says-top-ex-googler-but-the">a&nbsp;startup challenging</a>&nbsp;Alphabet Inc.‘s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google, is in discussions with top brands like Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>).
What Happened: Perplexity&nbsp;is developing a &#8220;sponsored&#8221; question system to challenge Google&#8217;s auction-based ads model, as it plans to <a href="https://www.benzinga.com/news/24/08/40523773/jeff-bezos-backed-perplexity-ai-gears-up-to-integrate-ads-in-search-results-taking-a-leaf-out-of-goo">disrupt the tech giant&#8217;s dominance</a> in&nbsp;the $300 billion digital ads industry, <a href="https://www.ft.com/content/ecf299f4-e0a9-468b-af06-8a94e5f0b1f4">reported</a> Financial Times.
The San Francisco-based startup has been in talks with a select group of top-tier companies, including&nbsp;Nike&nbsp;and&nbsp;Marriott, with plans to launch the ads system by year-end.
Perplexity&#8217;s new model allows brands to bid for a &#8220;sponsored&#8221; question featuring&nbsp;an AI-generated answer approved by&nbsp;the advertiser.
See Also:&nbsp;<a href="https://www.benzinga.com/news/23/05/32623067/how-to-take-the-perfect-moon-shot-using-an-iphone-14?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">How To Take The Perfect Moon Shot Using An iPhone 15</a>
Perplexity CEO Aravind Srinivas, a former Google intern, stated, &#8220;Ads are really useful when they are relevant and coming from brands that are high quality, and a lot of people make purchases based on that.&#8221;
Srinivas expressed his ambition for the advertising system to become &#8220;a money-printing machine.&#8221;
The startup&#8217;s ad system will charge marketers on a CPM basis, costing&nbsp;above $50 for every 1,000&nbsp;impressions generated by these sponsored&nbsp;posts.
This is in stark contrast to Google&#8217;s&nbsp;estimated $1,100 for the same&nbsp;number of impressions, the report noted.
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Why It Matters:&nbsp;In April earlier this year, <a href="https://www.benzinga.com/news/24/04/38398735/jeff-bezos-backed-perplexity-ai-is-now-a-unicorn-after-latest-fundraise-softbanks-masayoshi-son-nvid">Perplexity&nbsp;became a unicorn</a>, following a successful funding round that more than doubled its valuation to over $1 billion.
The startup&#8217;s revenue and usage have grown 700% since the start of the year, with the AI-powered search engine answering about <a href="https://www.benzinga.com/general/entrepreneurship/24/08/40292703/perplexity-ais-revenue-usage-skyrocket-as-it-enters-into-advertising">250 million questions in the last month</a>, up from 500 million queries for all of last year.
Perplexity investors include AI chipmaker&nbsp;Nvidia Corporation, Amazon&nbsp;founder&nbsp;Bezos,&nbsp;OpenAI&nbsp;co-founder&nbsp;Andrej Karpathy, and&nbsp;Meta Platform Inc.&#8216;s chief AI scientist&nbsp;Yann LeCun.
In June, Forbes and Wired accused Perplexity of plagiarism, alleging that the AI startup replicated articles without proper attribution and accessed websites that had specifically blocked its crawlers.
Perplexity acknowledged the claims in response, stating that the company had updated its user interface to highlight citations more clearly and adjusted its system to avoid summarizing content from such websites.
Photo courtesy: Shutterstock
Check out more of Benzinga's Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
Read Next:
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<li><a href="https://www.benzinga.com/news/24/09/40851084/mark-cuban-was-once-tending-a-bar-in-dallas-but-quickly-realized-he-wasnt-great-at-working-for-peopl?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Mark Cuban Was Once Tending A Bar In Dallas But Quickly Realized He Wasn&#8217;t Great At Working For People</a></li>
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Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Jeff Bezos-Backed Perplexity AI In Discussion With Marriott And Nike As It Prepares To Challenge To Google's Dominance

Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) is the latest company to take part in what has become a trend among big companies: bringing back an executive to assume <a href="https://www.benzinga.com/news/24/09/40954074/why-nike-shares-are-trading-higher-by-around-7-here-are-20-stocks-moving-premarket">the role of CEO</a>.
The sneaker giant <a href="https://www.benzinga.com/news/24/09/40957353/nikes-new-ceo-elliott-hill-to-focus-on-repairing-retailer-relations">announced on Thursday</a> the appointment of Elliott Hill, the company&#8217;s former president of consumer and marketplace who has been with Nike for three decades, as its new CEO to replace retiring CEO John Donahoe.
Nike is not alone in having an executive — the company&#8217;s former CEO, in many cases — return to the company to fill its top leadership post in a &#8220;Boomerang CEO&#8221; trend.
Read Also: <a href="https://www.benzinga.com/news/24/04/38209892/nike-stock-jumps-on-upgrade-to-buy-as-analyst-says-its-time-to-just-do-it">Nike Stock Jumps On Upgrade To Buy As Analyst Says It&#8217;s &#8216;Time To Just Do It&#8217;</a>
<ul>
<li>Bob Iger: Almost two years ago, Iger returned to The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) <a href="https://www.benzinga.com/general/entertainment/22/11/29798775/bob-iger-returns-as-disney-ceo-after-reports-of-growing-rift-with-bob-chapek">as its CEO</a> to replace CEO Bob Chapek. Iger previously served in that top role from 2005 to 2020. Last July, the company&#8217;s board voted unanimously to extend his CEO contract to <a href="https://www.benzinga.com/news/23/07/33207650/disneys-board-votes-for-continuity-extends-ceo-igers-contract-to-2026">the end of 2026</a>.</li>
</ul>
<ul>
<li>Howard Schulz: In April 2022, Schulz returned to <a href="https://www.benzinga.com/news/22/03/26163125/starbucks-ceo-kevin-johnson-announces-retirement-founder-howard-schultz-to-return-in-interim-role">the CEO post</a> at Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) for the third time in an interim capacity to fill in for retiring CEO Kevin Johnson. Schulz founded the company and served as CEO first from 1986 to 2000 and again from 2008 to 2017. He stepped down as interim CEO in August to <a href="https://www.benzinga.com/top-stories/24/08/40396716/starbucks-new-ceo-brian-niccol-boosts-company-valuation-by-over-15b-in-one-day-whats-his-net-worth">hand over the reins</a> to Brian Niccol, former CEO of Chipotle Mexican Grill, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>).</li>
</ul>
<ul>
<li>Kevin Plank: At the end of April, Plank<a href="https://www.benzinga.com/markets/equities/24/03/37690723/kevin-plank-returns-as-ceo-under-armours-original-visionary-takes-charge-again"> returned as CEO</a> of Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) to replace Stephanie Linnartz. He previously served as CEO of the apparel company from 1996, the year he founded it, to 2020.</li>
</ul>
<ul>
<li>Sam Altman: In November 2023, Altman <a href="https://www.benzinga.com/news/23/11/35911061/sam-altman-to-return-as-openai-ceo-as-new-board-collaborating-to-figure-out-details">returned as the CEO</a> of OpenAI just four days after he was ousted from the position. He was reinstated as CEO on Nov. 22, two days after employees demanded that Altman be given back his CEO job.</li>
</ul>
<ul>
<li>Sergio Ermotti: In April 2023, Ermotti returned <a href="https://www.benzinga.com/news/large-cap/23/03/31546168/ubs-rehires-former-ceo-to-oversee-credit-suisse-takeover">as the CEO</a> of UBS Group AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBS#NYSE">UBS</a>) to oversee its takeover of Credit Suisse. Ermotti, who assumed the position after CEO Ralph Hamers stepped down, was previously UBS&#8217; CEO from November 2011 to November 2020</li>
</ul>
Price Action: These companies with returning CEOs saw gains and losses into Friday&#8217;s early-afternoon trading.
<ul>
<li>Nike rose 6.41% to $86.17</li>
<li>Walt Disney gained 0.11% to $93.55</li>
<li>Starbucks dropped 0.64% to $96.28</li>
<li>Under Armour edged up 0.87% to $7.55</li>
<li>UBS slipped 1.43% to $29.97</li>
</ul>
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<li><a href="http://Bob Iger's Success At Disney: New Document Reveals CEO's Biggest Wins According To The Man Himself">Bob Iger&#8217;s Success At Disney: New Document Reveals CEO&#8217;s Biggest Wins According To The Man Himself</a></li>
</ul>
Image: Pixabay
<a href="https://www.benzinga.com/quote/dis" target="_blank" rel="noreferrer noopener"></a>

Nike Executive's Return To Become Top Leader Continues 'Boomerang CEO' Trend At Major Companies

The announcement that Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) is bringing in Elliot Hill as the new CEO could be a positive change given his experience and company tenure, but it raises questions about the company&#8217;s strategy for a turnaround and plans to return to revenue growth.
The Nike Analysts: 
<ul>
<li>Piper Sandler analyst Anna Andreeva maintained a Neutral rating with a $80 price target.</li>
<li>KeyBanc analyst Ashley Owens maintained a Sector Weight rating with no price target.</li>
<li>Stifel analyst Jim Duffy maintained a Hold rating with a $79 price target.</li>
<li>BMO analyst Simeon Siegel reiterated an Outperform rating with a $92 price target.</li>
<li>Truist analyst Joseph Cirello maintained a Hold rating and raised the price target from $81 to $85.</li>
<li>RBC Capital analyst Piral Dadhania maintained a Sector Perform rating with a $75 price target.</li>
<li>JPMorgan analyst Matthew Boss maintained a Neutral rating with an $83 price target.</li>
</ul>
Piper Sandler on NKE: Nike's announcement is a positive for the stock, Andreeva said in a new investor note.
"This removes an overhang in leadership and creates a potentially interesting setup with the Investor Day in November," Andreeva said.
The analyst said that the announcement came sooner than expected, adding that a CEO with deep company experience could positively impact the company culture.
While the news is positive for the stock, Andreeva said Nike could stay "range-bound" until more color is provided on the company's new strategy.
KeyBanc on NKE: With a combined 32 years of experience in various roles at Nike, Hill could play a key role in driving growth at the company, Owens said.
"We view Hill's longstanding connection with the company and expertise within the marketing scope as encouraging, as NKE examines reinvigorating brand storytelling," Owens said.
Stifel on NKE: Bringing back a long-time Nike insider is viewed as a positive by Duffy.
"Recent underperformance is a direct result of losing focus on what has made Nike great for so many years," Duffy said. "Under Mr. Hill's leadership, we hope to see a revitalization of the Nike culture and a renaissance in innovation and design."
The analyst warns that changing CEOs can reset financial forecasts, trigger periods of product revitalization, and potentially lead to additional management changes.
Duffy added that timing the change ahead of Nike's November Investor Day is "purposefully" planned and could offer a clearer view of the company&#8217;s future direction.
BMO Capital on NKE: The hiring of Hill could bring an immediate morale boost to Nike thanks to being well-liked by employees and retail partners, Siegel said in a new investor note.
The analyst said that CEO changes often take time to yield results, but Hill could help Nike regain success in areas such as product development and marketing.
"A new CEO changes the dynamic for the upcoming analyst day and we believe breathes new life and hope into a semi-abandoned blue-chip company in an environment where investors are looking for exactly that," Siegel said.
Read Also: <a href="https://www.benzinga.com/news/24/09/40957353/nikes-new-ceo-elliott-hill-to-focus-on-repairing-retailer-relations">Nike&#8217;s New CEO Elliott Hill To Focus On Repairing Retailer Relations</a>
Truist on NKE: Cirello cautions that the near-term upside for Nike could be limited after shares jumped on news of Hill's hiring.
The analyst said shares trade at price to earnings multiples of 25X or higher for fiscal year 2025 and 2026 estimates, "despite no projected revenue growth."
A leadership change could offer a better chance at a turnaround, but could be a long process, Cirello added.
"We view the move as a step in the right direction that can help reinvigorate the brand and improve sentiment on the stock, given that Mr. Hill is very well-respected and knows the business well from his 32-year Nike tenure," Cirello said.
Cirello said there could be "a long road ahead with a lot of potential bumps in the road."
RBC Capital on NKE: Given the recent struggles in share price, the announcement of a new CEO at Nike is a welcome development, Dadhania said in a recent investor note.
"Nike CEO change is unlikely to surprise the market, given investor discontent with the overall management and direction of the business in recent years, as well as increasing competition from newer players and incumbents," Dadhania said.
The analyst said Hill understands Nike's history, Nike's culture and the sportswear market, which could be a winning combination.
"We think this was the icing on the cake that the Nike bulls have been waiting for."
Goldman Sachs on NKE: Roach said in a note Thursday that Hill's background with Nike could be a key strength in helping with the company's turnaround.
"We are encouraged by today's announcement and are pleased that NKE's next CEO has a deep-rooted understanding of NKE culture, storytelling, and marketplace," Roach said.
Hill's comment on looking forward to delivering bold and innovative products caught the attention of the analyst and could be a positive ahead of the Investor Day.
"We look for initial thoughts from Mr. Hill regarding his initial priorities and an articulation of the updated NKE strategy, including channel and marketplace, innovation, demand creation, and opportunities to accelerate momentum in a competitive marketplace."
JPMorgan on NKE: Elliott's expertise and leadership style were credited with winning the CEO job, Boss said.
The analyst highlighted Nike's history with long-tenured managers as part of "the old guard."
"This represents a shift back to a seasoned Nike veteran as CEO with Hill having spent more than 32 years at Nike in various leadership roles, akin to Chairman and former CEO Mark Parker's resume of spending 27 years at Nike prior to his CEO appointment in 2006," Boss said.
Parker helped Nike produce high-single-digit revenue growth and mid-teens earnings per share growth, the analyst added.
NKE Price Action: Nike shares are up 6% to $86.17 on Friday versus a 52-week trading range of $70.75 to $123.39. Nike stock is down 19% year-to-date in 2024.
Read Next: 
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<li><a href="https://www.benzinga.com/news/earnings/24/06/39536852/nike-q4-earnings-highlights-revenue-miss-eps-beat-taking-our-near-term-challenges-head-on">Nike Q4 Earnings Highlights: Revenue Miss, EPS Beat, &#8216;Taking Our Near-Term Challenges Head-On&#8217;</a></li>
</ul>
Photo: JHVEPhoto/Shutterstock.com

Nike CEO Announcement 'Icing On The Cake' For Bulls: 8 Analysts React To Elliot Hill's Ascension

Piper Sandler analyst Anna Andreeva reiterates Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Neutral and maintains $80 price target.

Piper Sandler Reiterates Neutral on Nike, Maintains $80 Price Target

Friday was a lackluster session on Wall Street, with major U.S. averages lingering in negative territory at midday trading in New York. This session coincided with the simultaneous expiration of a large volume of options and futures contracts, commonly referred <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40959748/exclusive-options-expert-warns-of-terrible-week-after-fridays-triple-witching">to as &#8220;triple witching.&#8221;</a>
However, rather than a sharp spike in volatility, stocks edged only slightly lower, failing to trigger a rise in the CBOE Volatility Index (VIX).
Investor sentiment remained defensive, with 10 out of 11 sectors of the S&amp;P 500 falling, while utilities were the only sector to post a positive performance.
Dovish remarks from Federal Reserve Governor Christopher Waller indicated that he expects &#8220;very low&#8221; August Personal Consumption Expenditure (PCE) data. 
Waller also hinted at the possibility of a 25 basis point rate cut in the next meeting or two if the data continues to come in as expected, with a stronger size of cut if the labor market weakens and inflation softens more rapidly.
Waller's comments sent gold surging past $2,600 per ounce, marking new all-time highs.
Meanwhile, Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) remained stable at $63,000.
<h1 class="wp-block-heading">Friday&#8217;s Performance In Major U.S. Indices, ETFs</h1>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Major Indices</td>
<td>Price</td>
<td>Chg (1-day %)</td>
</tr>
<tr>
<td>Dow Jones</td>
<td>42,015.17</td>
<td>0.0%</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>5,700.41</td>
<td>-0.2%</td>
</tr>
<tr>
<td>Nasdaq 100</td>
<td>19,771.36</td>
<td>-0.3%</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>2,237.55</td>
<td> -0.7%</td>
</tr>
</tbody>
</table>
<figcaption class="wp-element-caption">Updated at 12:30 p.m. ET</figcaption></figure>
According to <a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent092024&amp;t=be2bearmibe3na1">Benzinga Pro </a>data: 
<ul>
<li>The&nbsp;SPDR S&amp;P 500 ETF Trust&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>)&nbsp;was 0.5% lower to $567.92.</li>
<li>The&nbsp;SPDR Dow Jones Industrial Average&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>)&nbsp;edged 0.2% down to $420.43.</li>
<li>The tech-heavy Invesco QQQ Trust Series (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>) fell 0.3% to $481.96.</li>
<li>The iShares Russell 2000 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IWM#NYSE">IWM</a>) fell 0.7% to $222.50.</li>
<li>The Utilities Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLU#NYSE">XLU</a>) outperformed, up 2.1%. The Industrials Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLI#NYSE">XLI</a>) lagged, down 0.7%.</li>
</ul>
<h3 class="wp-block-heading">Friday&#8217;s Stock Movers</h3>
<ul>
<li>FedEx Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDX#NYSE">FDX</a>) tumbled 13.6% on dismal quarterly earnings. </li>
<li>Lennar Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEN#NYSE">LEN</a>) also reacted to earnings, falling over 4%. </li>
<li>Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) rose over 6%, following the company&#8217;s appointment of Elliot Hill as the new CEO.</li>
</ul>
Read Now:
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<li><a href="https://www.benzinga.com/etfs/broad-u-s-equity-etfs/24/09/40960886/palantir-dell-to-join-s-p-500-friday-heres-how-tesla-stock-has-performed-since-its-add">Palantir, Dell To Join S&amp;P 500 Friday: Here&#8217;s How Tesla Stock Has Performed Since Its Addition In 2020</a></li>
</ul>
Wall Street illustration created using artificial intelligence via MidJourney.

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Wall Street Falls On Triple Witching Day, Fed's Waller Pushes Gold To Fresh Record Highs, FedEx Plummets: What's Driving Markets Friday?

Telsey Advisory Group analyst Cristina Fernandez maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Outperform and maintains $100 price target.

Telsey Advisory Group Maintains Outperform on Nike, Maintains $100 Price Target

Shares of NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) are rallying after the company appointed Elliott Hill <a href="https://www.benzinga.com/news/24/09/40957353/nikes-new-ceo-elliott-hill-to-focus-on-repairing-retailer-relations">as its new CEO</a>, aiming to rejuvenate sales by mending ties with retailers.
But as you can see on the chart, the shares ran into resistance around $88.50. This isn't a surprise. It's why our team of trading experts has made it our <a href="https://www.benzinga.com/topic/stock-of-the-day">Stock of the Day</a>.
There is resistance around the $88.50 level because it was support in April. Price levels that had previously been support can convert into resistance. This is a common occurrence not just in the stock market, but it all financial markets.
Technical analysis patterns can form on charts because of investor and trader psychology. Support turns into resistance due to regretful buyers.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="632" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20122034/1-20-1024x632.png" alt="" class="wp-image-558818" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20122034/1-20-1024x632.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20122034/1-20-300x185.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20122034/1-20-768x474.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20122034/1-20.png 1182w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Read Also: <a href="https://www.benzinga.com/economics/24/09/40961130/are-demographics-destiny-for-the-stock-market">Are Demographics Destiny For The Stock Market?</a>
There are traders and investors who bought <a href="https://www.benzinga.com/quote/NKE">Nike</a> when it was at the support in April. They thought they made the right decision when the stock moved higher soon after.
But in June the support was broken and the shares made a big move lower. When this happened, some of the people who purchased their shares at support came to regret their decisions to do so. At this point, they were losing money.
A number of these remorseful buyers decide to sell their shares. But they don't want to take a loss. As a result of this, when the stock got back to their buy price they placed sell orders. They are trying to get out of their positions at breakeven.
Because there was a large number of these sell orders, it caused resistance to form at the price that was.
As you can see on the chart, the same dynamic occurred at the $97.50 level. It was support in March. Then it converted into resistance in late June.
Sometimes stocks reverse and sell off after they reach a resistance level. This happens when some of the traders and investors who created the resistance with their sell orders become anxious.
They know that the buyers will go to whoever is willing to sell at the lowest price. They worry that other sellers will reduce the prices they are willing to sell at. So, they lower their offering prices. Other anxious sellers see this and do the same thing. It results in a snowball effect that forces the price lower.
Successful traders understand the psychology that causes patterns to form on charts. This allows them to profit.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40959748/exclusive-options-expert-warns-of-terrible-week-after-fridays-triple-witching">Options Expert Warns Of &#8216;Terrible Week&#8217; After Friday&#8217;s Triple Witching</a></li>
</ul>
Image: Shutterstock

Technicals

Stock Of The Day: Here's Why The Nike Rally Stalled Out

Truist Securities analyst Joseph Civello maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Hold and raises the price target from $81 to $85.

Truist Securities Maintains Hold on Nike, Raises Price Target to $85

U.S. stocks were lower, with the Dow Jones index falling around 200 points on Friday.
Shares of Constellation Energy Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CEG#NYSE">CEG</a>) rose sharply during Friday's session after the company announced it signed a 20-year power purchase agreement with Microsoft that will help launch the Crance Clean Energy Center and restart<a href="https://www.benzinga.com/quote/CEG/news"> Three Mile Island Unit 1</a>.
Constellation Energy shares jumped 13.4% to $236.43 on Friday.
Here are some other big stocks recording gains in today's session.
<ul>
<li>NANO Nuclear Energy Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NNE#NASDAQ">NNE</a>) shares jumped 20.1% to $12.73.</li>
<li>Oklo Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OKLO#NASDAQ">OKLO</a>) gained 18.7% to $7.84.</li>
<li>Byrna Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BYRN#NASDAQ">BYRN</a>) gained 9.3% to $16.47.</li>
<li>Vistra Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VST#NYSE">VST</a>) gained 8.8% to $100.62.</li>
<li>Cameco Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCJ#NYSE">CCJ</a>) shares rose 7.8% to $44.29.</li>
<li>Centrus Energy Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEU#NYSE">LEU</a>) gained 7.5% to $44.56.</li>
<li>NuScale Power Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SMR#NYSE">SMR</a>) climbed 7.5% to $10.33.</li>
<li>Murano Global Investments Plc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MRNO#NASDAQ">MRNO</a>) rose 7.1% to $8.41.</li>
<li>Scholar Rock Holding Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SRRK#NASDAQ">SRRK</a>) gained 6.9% to $9.10.</li>
<li>Sinclair, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBGI#NASDAQ">SBGI</a>) gained 6.5% to $14.98 as the company raised its third quarter and full-year 2024 political revenue estimates.</li>
<li>NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) gained 6.3% to $86.06 after the company announced Elliot Hill will take over as the new President and CEO. John Donahoe will retire from his position.</li>
<li>GameStop Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>) rose 6.1% to $20.69. The Federal Trade Commission (FTC) recently slapped a fine on CEO Ryan Cohen.</li>
</ul>
Now Read This: 
<ul>
<li><a href="https://www.benzinga.com/trading-ideas/long-ideas/24/09/40956962/top-3-financials-stocks-that-may-rocket-higher-this-quarter">Top 3 Financials Stocks That May Rocket Higher This Quarter</a></li>
</ul>

Intraday Update

Markets

Movers

BYRN

MRNO

OKLO

SBGI

SRRK

Constellation Energy, Nike, Sinclair And Other Big Stocks Moving Higher On Friday

CC Lagator, co-founder of Options AI, shared his insights on the Friday&#8217;s episode of <a href="https://www.benzinga.com/premarket-prep">Benzinga&#8217;s PreMarket Prep</a>, cautioning traders to prepare for increased volatility in the week <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40948624/traders-brace-for-friday-volatility-as-over-5-trillion-in-options-expire-could-trip">following September&#8217;s &#8220;triple witching.&#8221; </a>
Hosted by Aaron Bry and Dennis Dick, the discussion highlighted how the massive expiration of key options contracts can drive unusual market activity and set the stage for turbulence ahead.
Triple witching, which occurs quarterly on the third Friday of March, June, September, and December, is when stock index futures, stock index options, and individual stock options expire simultaneously. 
This event often creates market turbulence, as traders scramble to close, roll over, or offset expiring contracts. 
Over $5 trillion in notional options, including $605 billion in single-stock options, are expected to expire during Friday's session.
Historically, triple witching has led to increased volatility and unusual price movements. The S&amp;P 500, tracked by the SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), closed in the red on the last three triple witching days:
<ul>
<li>June 21, 2024: S&amp;P 500 fell by 0.5%.</li>
<li>March 15, 2024: S&amp;P 500 dropped by 1%.</li>
<li>Dec. 15, 2023: S&amp;P 500 declined by 0.6%.</li>
</ul>
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Witching Day &#x7C; PreMarket Prep" width="500" height="281" src="https://www.youtube.com/embed/Zq0gm-YmwUM?start=2238&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
</figure>
<h2 class="wp-block-heading">Historical Weakness Post-Witching Week</h2>
During his appearance on <a href="https://www.benzinga.com/premarket-prep">Benzinga PreMarket Prep</a>, CC Lagator explained how the convergence of expiring options impacts the market.
&#8220;You might see some imbalances that you wouldn&#8217;t have seen on a normal day at the open,&#8221; CC Lagator said, highlighting how trading activity starts to unwind a couple of days before but accelerates toward the close of the session.
This often stems from big hedge funds and mutual funds rolling options positions into the next month, which can lead to increased volatility. He further noted that the market environment shifts drastically after triple witching, with traders facing a completely new landscape in the following week.
&#8220;Next week historically is a terrible week going back decades,&#8221; Lagator said, noting that the week after triple witching in September has rarely shown positive returns over the last 30 years.
With volatility expected to pick up, he cautioned that traders should brace for a challenging week due to the impact of unwinding positions on the broader market.
The conversation also turned to the Volatility Index (VIX), often referred to as the &#8220;fear gauge,&#8221; which CC Lagator described as being relatively low and attractive for call option buyers at these levels. 
&#8220;The VIX is at 16 right now, it&#8217;s not high,&#8221; CC Lagator stated, adding that it trades below its long-term average of 19. 
&#8220;If this was July and we were at all-time highs, the VIX would probably be 13,&#8221; he noted, attributing the slight uptick to recent market events and the seasonal volatility that accompanies the fall months. 
&#8220;For traders looking at the next month and a half, there&#8217;s not much worry about volatility dropping much lower than where it is now,&#8221; Lagator predicted, adding that &#8220;we're probably not seeing it hit 12 until Christmas.&#8221;
Lagator advised that traders could use this period of low volatility to their advantage when considering options positions. 
&#8220;If you were buying at-the-money options right now, you probably don&#8217;t have much to worry about in terms of volatility going much lower,&#8221; he said, emphasizing the stability of current volatility levels as a potential buying opportunity for those seeking to hedge or position themselves for a breakout.
A similar view has also been shared by Goldman Sachs, which estimates that, given macroeconomic conditions, the VIX should be at 24.5 points.
The investment bank issued a recommendation for investors to hedge their portfolios using VIX calls. Specifically, Goldman Sachs analysts advise buying CBOE Volatility Index (VIX) November calls at a strike price of 18.
<h2 class="wp-block-heading">S&amp;P 500&#8217;s 5 Top Gainers, 5 Worst Laggards After Friday&#8217;s Market Open</h2>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Name</td>
<td>Chg %</td>
</tr>
<tr>
<td>Constellation Energy Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CEG#NASDAQ">CEG</a>)</td>
<td>13.34%</td>
</tr>
<tr>
<td>Vistra Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VST#NYSE">VST</a>)</td>
<td>7.67%</td>
</tr>
<tr>
<td>NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>)</td>
<td>6.07%</td>
</tr>
<tr>
<td>CrowdStrike Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWD#NASDAQ">CRWD</a>)</td>
<td>4.47%</td>
</tr>
<tr>
<td>Exelon Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXC#NASDAQ">EXC</a>)</td>
<td>2.35%</td>
</tr>
</tbody>
</table>
</figure>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Name</td>
<td>Chg %</td>
</tr>
<tr>
<td>FedEx Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDX#NYSE">FDX</a>)</td>
<td>-14.68%</td>
</tr>
<tr>
<td>Old Dominion Freight Line, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ODFL#NYSE">ODFL</a>)</td>
<td>-4.72%</td>
</tr>
<tr>
<td>Viatris Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VTRS#NYSE">VTRS</a>)</td>
<td>-4.66%</td>
</tr>
<tr>
<td>Lennar Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEN#NYSE">LEN</a>)</td>
<td>-4.61%</td>
</tr>
<tr>
<td>ON Semiconductor Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ON#NASDAQ">ON</a>)</td>
<td>-4.43%</td>
</tr>
</tbody>
</table>
<figcaption class="wp-element-caption">Data as of 10:00 a.m. ET</figcaption></figure>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/markets/asia/24/09/40957270/interest-rate-divergence-weakens-dollar-to-17-month-low-against-yuan-xpeng-li-auto-among-4-stock-mov">Interest Rate Divergence Weakens Dollar To 17-Month Low Against Yuan: XPeng, Li Auto Among 4 Stock Movers</a></li>
</ul>
Image created using artificial intelligence via Midjourney.

Options

CRWD

ODFL

VTRS

EXCLUSIVE: Options Expert Warns Of 'Terrible Week' After Friday's Triple Witching

Wells Fargo analyst Ike Boruchow maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Overweight and raises the price target from $86 to $95.

Wells Fargo Maintains Overweight on Nike, Raises Price Target to $95

Morgan Stanley analyst Alex Straton maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Equal-Weight and maintains $79 price target.

Morgan Stanley Maintains Equal-Weight on Nike, Maintains $79 Price Target

Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) has appointed company veteran Elliott Hill as its new CEO, aiming to rejuvenate sales by mending ties with retailers.
What Happened: Hill&#8217;s appointment comes as John Donahoe steps down after a tenure focused on direct-to-consumer sales. This strategy, which emphasized selling through Nike&#8217;s stores and website, faced criticism for sidelining retail partners like Foot Locker and Macy&#8217;s, Reuters reported on Friday.
Under Donahoe, Nike&#8217;s shares have dropped by 25% this year. However, the announcement of Hill&#8217;s leadership saw a 6% surge in premarket trading on Friday, signaling investor optimism.
Morningstar analyst David Swartz noted that Nike&#8217;s board, including the controlling Knight family, sought a leader with deep company knowledge to address recent challenges, particularly the strained retailer relationships.
Nike aims to regain market share, especially in the running category, by spotlighting performance products and introducing new budget-friendly sneakers. A detailed strategy from Hill is expected at the company&#8217;s investor day in November.
See Also: <a href="https://www.benzinga.com/markets/cannabis/24/09/40885286/just-smoke-the-weed-why-this-physician-in-california-urges-against-cannabis-vaping?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">&#8216;Just Smoke Weed&#8217;: This Physician Urges Against Cannabis Vaping</a>
Why It Matters: The leadership change comes at a crucial time for Nike, which has been grappling with a series of challenges. Earlier this year, Nike&#8217;s <a href="https://www.benzinga.com/24/06/39553700/nikes-fourth-quarter-results-highlight-its-struggle-with-ongoing-challenges">fourth-quarter results </a>highlighted ongoing struggles, with shares plunging more than 12% in after-hours trading. Despite being the top sponsor at the UEFA Euro 2024 football tournament, Nike&#8217;s lack of innovation and quality storytelling has hurt its performance. The company also lowered its full-year sales outlook, rattling stocks of retail partners like Foot Locker and Dick&#8217;s Sporting Goods.
Nike&#8217;s strategy to shift away from <a href="https://www.benzinga.com/news/24/09/40954074/why-nike-shares-are-trading-higher-by-around-7-here-are-20-stocks-moving-premarket">wholesalers to direct sales</a> channels has contributed to its sales slump. However, key retail partners have expressed optimism about Nike&#8217;s upcoming product launches and innovations. Foot Locker noted that Nike is &#8220;clearly back to playing offense.&#8221; For the quarter ending May 31st, Nike reported a 2% revenue decrease to $12.61 billion.
Price Action: At the time of writing, Nike was up by 8.36% in the pre-market on Friday, as per <a href="https://pro.benzinga.com">Benzinga Pro</a>.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/news/24/09/40892040/starbucks-north-america-ceo-michael-conway-quits-after-just-6-months-in-the-position?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Starbucks North America CEO Michael Conway Quits After Just 6 Months In The Position</a></li>
</ul>
Image via Pexels/ Grailify
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/topic/Pooja-Rajkumari" target="_blank" rel="noreferrer noopener">Pooja Rajkumari</a>

General

Nike's New CEO Elliott Hill To Focus On Repairing Retailer Relations

Evercore ISI Group analyst Michael Binetti maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Outperform and raises the price target from $105 to $110.

Evercore ISI Group Maintains Outperform on Nike, Raises Price Target to $110

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Morgan Stanley cut the price target for FedEx Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDX#NYSE">FDX</a>) from $215 to $200. Morgan Stanley analyst Ravi Shanker downgraded the stock from Equal-Weight to Underweight. FedEx shares gained 0.7% to close at $300.39 on Thursday.<a href="https://www.benzinga.com/quote/FDX/analyst-ratings"> See how other analysts view this stock</a>.</li>
<li>Loop Capital cut the price target for Cracker Barrel Old Country Store, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CBRL#NASDAQ">CBRL</a>) from $50 to $45. Loop Capital analyst Alton Stump maintained a Hold rating. Cracker Barrel shares fell 1.1% to close at $41.11 on Thursday. <a href="https://www.benzinga.com/quote/cbrl/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Goldman Sachs slashed Terex Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TEX#NYSE">TEX</a>) price target from $72 to $62. Goldman Sachs analyst Jerry Revich maintained a Neutral rating. Terex shares fell 3.6% to close at $53.83 on Thursday. See how other analysts view this stock.</li>
<li>Evercore ISI Group cut AutoZone, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>) price target from $3,900 to $3,350. Evercore ISI Group analyst Greg Melich maintained an Outperform rating. AutoZone shares fell 1.1% to close at $3,040.09 on Thursday. <a href="https://www.benzinga.com/quote/azo/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Baird boosted the price target for NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) from $100 to $110. Baird analyst Jonathan Komp maintained an Outperform rating. NIKE rose 0.1% to close at $80.98 on Thursday. S<a href="https://www.benzinga.com/quote/nke/analyst-ratings">ee how other analysts view this stock</a>.</li>
<li>Piper Sandler increased Accenture plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACN#NYSE">ACN</a>) price target from $320 to $329. Piper Sandler analyst Arvind Ramnani maintained a Neutral rating. Accenture shares fell 0.3% to close at $335.24 on Thursday. <a href="https://www.benzinga.com/quote/acn/analyst-ratings">See how other analysts view this stock.</a></li>
<li>TD Cowen raised Darden Restaurants, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DRI#NYSE">DRI</a>) price target from $150 to $165. TD Cowen analyst Andrew Charles maintained a Hold rating. Darden shares gained 8.3% to close at $172.27 on Thursday. <a href="https://www.benzinga.com/quote/dri/analyst-ratings">See how other analysts view this stock.</a></li>
<li>RBC Capital decreased the price target for Rapid7, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RPD#NASDAQ">RPD</a>) from $50 to $40. RBC Capital analyst Matthew Hedberg downgraded the stock from Outperform to Sector Perform. Rapid7 shares rose 1.5% to close at $34.35 on Thursday.<a href="https://www.benzinga.com/quote/rpd/analyst-ratings"> See how other analysts view this stock</a>.</li>
<li>Needham cut DoubleVerify Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DV#NYSE">DV</a>) price target from $33 to $22. Needham analyst Laura Martin maintained a Buy rating. DoubleVerify shares fell 0.4% to close at $17.23 on Thursday. <a href="https://www.benzinga.com/quote/dv/analyst-ratings">See how other analysts view this stock.</a></li>
<li>JMP Securities raised American Healthcare REIT, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AHR#NYSE">AHR</a>) price target from $18 to $30. JMP Securities analyst Aaron Hecht maintained a Market Outperform rating. American Healthcare shares gained 3.6% to close at $25.41 on Thursday. <a href="https://www.benzinga.com/quote/ahr/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying Nike stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="490" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20083406/image-164-1024x490.png" alt="" class="wp-image-558256" style="width:566px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20083406/image-164-1024x490.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20083406/image-164-300x144.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20083406/image-164-768x367.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/20083406/image-164.png 1415w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Read Next: 
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<li><a href="https://www.benzinga.com/news/earnings/24/09/40952252/nvidia-tesla-rally-as-dow-s-p-500-surge-to-fresh-highs-after-fed-cuts-rates-fear-index-remains-in-g">Nvidia, Tesla Rally As Dow, S&amp;P 500 Surge To Fresh Highs After Fed Cuts Rates: Fear Index Remains In &#8216;Greed&#8217; Zone</a></li>
</ul>

Pre-Market Outlook

CBRL

Nike To Rally Around 36%? Here Are 10 Top Analyst Forecasts For Friday

WIIM

Nike shares are trading higher after the company announced Elliot Hill will take over as the new President and CEO. John Donahoe will retire from his position.

Deutsche Bank analyst Krisztina Katai maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Buy and maintains $92 price target.

Deutsche Bank Maintains Buy on Nike, Maintains $92 Price Target

Baird analyst Jonathan Komp maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Outperform and raises the price target from $100 to $110.

Baird Maintains Outperform on Nike, Raises Price Target to $110

The market mood appears to have soured as the index futures slid early Friday, which is expected to be volatile due to the <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40948624/traders-brace-for-friday-volatility-as-over-5-trillion-in-options-expire-could-trip">triple witching phenomena. </a> There could be a lack of incentive to buy for want of any major Main Street catalysts, as some economists have begun flashing the danger of a hard landing. Negative reaction to earnings released late Thursday may also serve as a dampener
Triple-witching refers to the simultaneous expiration of stock options, index options and index futures contracts, and the session is marked by increased volume and high volatility. This quarterly event will see some $5.1 trillion worth of options tied to individual stocks, indexes and exchange-traded funds fall off the board, Bloomberg <a href="https://www.bloomberg.com/news/articles/2024-09-19/wall-street-s-5-1-trillion-triple-witching-is-next-market-test">reported,</a> citing data analytics firm Asym 500.
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Futures</td>
<td>Performance (+/-)</td>
</tr>
<tr>
<td>Nasdaq 100</td>
<td>-0.22%</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>-0.34%</td>
</tr>
<tr>
<td>Dow</td>
<td>-0.03%</td>
</tr>
<tr>
<td>R2K</td>
<td>-0.31%</td>
</tr>
</tbody>
</table>
</figure>
In premarket trading on Friday,&nbsp;the SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) fell 0.18% to $568.21 and the&nbsp;Invesco QQQ ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>) slipped 0.31% to $481.86, according to&nbsp;<a href="https://benzinga.grsm.io/lxquj26b2sag" target="_blank" rel="noreferrer noopener">Benzinga Pro data</a>.
Cues From Last Session:
Pent-up buying perked up on Wall Street on Thursday, as risky bets rallied across the board, led by tech stocks, following the Fed&#8217;s first rate cut in about 4-1/2 years. Traders also drew comfort from a few positive economic data, including an unexpected drop in weekly jobless claims, the Philadelphia regional manufacturing activity unexpectedly turning to expansion territory and a smaller-than-expected drop in Conference Board&#8217;s leading economic index.
The S&amp;P 500 Information Technology Index ended the day up 3.08%, while consumer discretionary and communication technology stocks also rose sharply. On the other hand, safe-haven consumer staples, utility and real-estate stocks pulled back modestly.
The major averages gap opened higher and moved roughly sideways before ending the session notably higher. The Nasdaq Composite Index ended at its highest level since July 16 and the S&amp;P 500 Index ended at a fresh high and in the process scaled a new intraday high.
The 30-stock Dow Jones Industrial Average also hit new intraday and closing highs, as it went past the psychological resistance of 42,000 for the first time.
Making sense of Thursday&#8217;s market rally, Jamie Cox, Managing Partner at Harris Financial Group, said, &#8220;Markets like rate cuts, especially big ones when the economy is strong.&#8221;
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Index</td>
<td>Performance (+/)</td>
<td>Value</td>
</tr>
<tr>
<td>Nasdaq Composite</td>
<td>+2.51%</td>
<td>18,013.98</td>
</tr>
<tr>
<td>S&amp;P 500 Index</td>
<td>+1.70%</td>
<td>5,713.64</td>
</tr>
<tr>
<td>Dow Industrials</td>
<td>+1.26%</td>
<td>42,025.19</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>+2.10%</td>
<td>2,252.71</td>
</tr>
</tbody>
</table>
</figure>
Insights From Analysts:
Fund manager Louis Navellier said the economic risk is mitigated with the Fed rate cut and a new dot plot, which suggests more cuts could be in the offing this year. The housing sector also seems to be firming up, he said. Much of the economic uncertainty has been eliminated and so all investors have left to stress about is political uncertainty, he added.
Chief Global Strategist of BCA Research Peter Berezin said the 50 basis-point cut and another 50 bps reduction the central bank is penciling in before the year-end may not ensure a soft landing.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">The Fed cut rates by 50 bps today and penciled in another 50 bps of cuts by yearend. Will that ensure a soft landing? I have my doubts. The Fed lowered rates by a cumulative 100 bps from January 2001 to March 2001, and the recession started one month later. Likewise, the Fed… <a href="https://t.co/YC1TKjVBcf">pic.twitter.com/YC1TKjVBcf</a>
&mdash; Peter Berezin (@PeterBerezinBCA) <a href="https://twitter.com/PeterBerezinBCA/status/1836541172136739273?ref_src=twsrc%5Etfw">September 18, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
The economist noted that the Fed lowered rates by a cumulative 100 bps from Jan. to March 2001 and a recession started a month later, and the central bank implemented a cut of similar magnitude between Sept. 2007 &#8211; Dec. 2007 only for the Great Recession to begin in Jan. 2008.
Investors may be hoping for a repeat of the 1994-95 episode, when Fed easing paved the way for an economic boom, the economist said. There are at least three differences between then and now, he said. In 1994-95, the tightening was fairly mild, merely a cumulative 300 bps between Feb. 1994 and Feb. 1995, as opposed to the 525 bps increase this time around, he said. Also, unlike then, the unemployment rate is rising now, he added.
The second half of the 1990s saw a &#8220;massive disinflationary capex boom&#8221; coupled with rapid productivity growth but nothing comparable is evident in the data so far, Berezin said.
Upcoming Economic Data:
<ul>
<li>Philadelphia Fed President Patrick Harker, who is a member of the rate-setting committee, is scheduled to speak at 2 p.m. EDT.</li>
</ul>
See Also: <a href="https://www.benzinga.com/money/how-to-trade-futures">How To Trade Futures</a>
Stocks In Focus:
<ul>
<li>FedEx Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDX#NYSE">FDX</a>) shares fell over 13% <a href="https://www.benzinga.com/premarket">in premarket trading</a> following the company&#8217;s first-quarter earnings miss. Lennar Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEN#NYSE">LEN</a>) slipped over 2.5% after earnings.</li>
<li>NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) rose over 6.5% after the company announced John Donahoe will retire as CEO, effective Oct. 13, and Elliott Hill, a former Nike executive who retired in 2020, will return to take over from Donahoe.</li>
</ul>
Commodities, Bonds And Global Equity Markets:
Crude oil futures slipped after Thursday&#8217;s strong rally that took it past the $71-a-barrel level. Gold futures were in record territory despite the dollar coming back up. The 10-year U.S. Treasury note slid 2.5 points to 3.715%. Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) has extended its rally, rising nearly 2% over the past 24 hours. The apex crypto, which topped $64K intraday, has eased off the day&#8217;s high and traded a little shy of the $63.5K mark.
Most major Asian markets advanced, with the exception of the Indonesian, New Zealand and Singaporean markets, while European stocks pulled back sharply in early trading after Thursday&#8217;s strong gains. 
Read Next:
<ul>
<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40944024/exclusive-fed-in-pro-growth-mode-will-drive-small-cap-performance-lazard-expert-say">EXCLUSIVE: Fed In &#8216;Pro-Growth Mode&#8217; Will Drive Small Cap Performance, Lazard Expert Says</a></li>
</ul>
Image Via Shutterstock

Earnings

Futures

Previews

Wall Street Looks To Pause After S&P's Record Performance As Fed Rate-Cut Euphoria Fades And Hard-Landing Fears Surface

Shares of NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) rose sharply in today's pre-market trading after the company announced a CEO transition.
After the market close on Thursday, Nike announced that longtime Nike veteran Elliott Hill will become president and CEO of Nike, effective Oct. 14. Hill will also become a director on the board and a member of <a href="https://www.benzinga.com/news/24/09/40948580/nike-stock-jumps-9-after-the-bell-ceo-set-to-retire">the executive committee</a>.
NIKE shares gained 7% to $86.64 in the pre-market trading.
Here are some other stocks moving in pre-market trading.
<h3 class="wp-block-heading">Gainers</h3>
<ul>
<li>Banzai International, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BNZI#NASDAQ">BNZI</a>) gained 148.1% to $7.12 in pre-market trading. Banzai International shares fell around 18% on Thursday after the company announced a 1-for-50 reverse stock split.</li>
<li>Battalion Oil Corporation  (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BATL#NASDAQ">BATL</a>) gained 119.4% to $6.45 in the pre-market trading session after the company announced it has amended its merger agreement with Fury Resources for the acquisition of all outstanding shares of Battalion at $7.00 per share in cash.</li>
<li>Leafly Holdings, Inc.  (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LFLY#NASDAQ">LFLY</a>) gained 76.7% to $3.18 in pre-market trading.</li>
<li>SRIVARU Holding Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SVMH#NASDAQ">SVMH</a>) rose 53.2% to $0.19 in pre-market trading after gaining 11% on Thursday. SRIVARU Holding, on Thursday, secured Nasdaq Panel approval for continued listing amid compliance efforts.</li>
<li>Tenon Medical, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TNON#NASDAQ">TNON</a>) shares rose 41.2% to $7.10 in pre-market trading  after the company announced the issuance of three notices of allowance for patent applications from the UPSTO.</li>
<li>Alliance Entertainment Holding Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AENT#NASDAQ">AENT</a>) gained 25.5% to $2.56 in pre-market trading after the company reported better-than-expected full-year 2024 adjusted EPS results.</li>
<li>Genfit S.A. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GNFT#NASDAQ">GNFT</a>) gained 13% to $4.88 in pre-market trading after posting H1 results.</li>
<li>Kidpik Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PIK#NASDAQ">PIK</a>) rose 10.4% to $2.66 in pre-market trading.</li>
<li>Joint Stock Company Kaspi.kz (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KSPI#NASDAQ">KSPI</a>) shares gained 6.3% to $106.10 in pre-market trading. Joint Stock Company Kaspi.Kz shares fell 16% on Thursday after Culper Research issued a report on the company.</li>
</ul>
<h3 class="wp-block-heading">Losers</h3>
<ul>
<li>Signing Day Sports, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SGN#NYSE">SGN</a>) fell 24.5% to $0.40 in pre-market trading. Signing Day Sports shares jumped 308% on Thursday after the company announced it will acquire sports gaming technology company Swifty Global.</li>
<li>Society Pass Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOPA#NASDAQ">SOPA</a>) shares fell 17.4% to $0.85 in pre-market trading after gaining 22% on Thursday.</li>
<li>Neo-Concept International Group Holdings Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCI#NYSE">NCI</a>) shares dipped 16.7% to $0.70 in pre-market trading after surging 72% on Thursday.</li>
<li>TOMI Environmental Solutions, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TOMZ#NASDAQ">TOMZ</a>) fell 15.8% to $0.6398 in pre-market trading.</li>
<li>E-Home Household Service Holdings Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EJH#NASDAQ">EJH</a>) shares declined 14.1% to $0.0839 in pre-market trading after falling 8% on Thursday.</li>
<li>Exicure, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/XCUR#NASDAQ">XCUR</a>) fell 13.2% to $3.41 in today's pre-market trading after jumping 72% on Thursday. Exicure recently announced it received an extension from the Nasdaq Hearings Panel.</li>
<li>FedEx Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDX#NYSE">FDX</a>) declined 13.1% to $260.92 in pre-market trading after the company reported weaker-than-expected results for the first quarter of fiscal 2025 and lowered its full-year guidance.</li>
<li>Kopin Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KOPN#NASDAQ">KOPN</a>) shares declined 11.8% to $0.85 in pre-market trading after the company announced a public offering of common stock and pre-funded warrants.</li>
<li>Rezolve AI Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RZLV#NASDAQ">RZLV</a>) shares fell 11.3% to $6.21 in pre-market trading after jumping around 47% on Thursday.</li>
<li>Veea Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VEEA#NASDAQ">VEEA</a>) shares fell 7.6% to $10.22 in pre-market trading after declining around 10% on Thursday. Veea recently announced a strategic partnership with Crowdkeep to integrate their respective technologies into a singular, tailored solution to track assets, people, and conditions across a variety of use cases.</li>
</ul>
Now Read This: 
<ul>
<li><a href="https://www.benzinga.com/news/earnings/24/09/40952252/nvidia-tesla-rally-as-dow-s-p-500-surge-to-fresh-highs-after-fed-cuts-rates-fear-index-remains-in-g">Nvidia, Tesla Rally As Dow, S&amp;P 500 Surge To Fresh Highs After Fed Cuts Rates: Fear Index Remains In &#8216;Greed&#8217; Zone</a></li>
</ul>

AENT

BATL

BNZI

GNFT

KOPN

KSPI

LFLY

RZLV

SOPA

SVMH

TNON

TOMZ

VEEA

XCUR

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Legal

Press Releases

NKE INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that NIKE, Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit!

NIKE 72 HOUR DEADLINE ALERT: Former Louisiana Attorney General and Kahn Swick & Foti, LLC Remind Investors With Losses in Excess of $100,000 of Deadline in Class Action Lawsuit Against NIKE, Inc. - NKE

Bragar Eagel & Squire, P.C. Reminds Investors That Class Action Lawsuits Have Been Filed Against NIKE, FutureFuel, SeaStar, and Bolt and Encourages Investors to Contact the Firm

SHAREHOLDER ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against Nike, Inc. - NKE

Class Action Filed Against NIKE, Inc. (NKE) Seeking Recovery for Investors - Contact The Gross Law Firm

NKE Investors Have Opportunity to Join NIKE, Inc. Securities Fraud Investigation with the Schall Law Firm

DEADLINE ALERT for PATH and NKE: The Law Offices of Frank R. Cruz Reminds Investors of Class Actions on Behalf of Shareholders

Lost Money on NIKE, Inc.(NKE)? Join Class Action Suit Seeking Recovery – Contact Levi & Korsinsky

NIKE, Inc. Announces First Quarter Fiscal 2025 Earnings and Conference Call

NIKE, Inc. Board of Directors Announces Long-Time Nike Veteran Elliott Hill to Return as President and Chief Executive Officer John Donahoe to Retire from Nike

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