Bread Financial Holdings Market Sentiment

Bread Financial Holdings Inc

BFHNYSE

$111.39

-2.01-1.77%

Dividend: The dividend Ex-Date is in 14 days

Overview News Earnings Forecast Events Price Targets FinancialsSentimentOwnership Dividends Compare Options Stock Report

Bread Financial Holdings Market Sentiment

Market sentiment signals for Bread Financial Holdings (BFH): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▲ 9.4% short float

Options Flow▲ 0.20 P/C ratio

Insider Activity▼ Net Seller (30d)

Analyst Consensus

Buy

24 analysts

Options Flow (P/C)

0.20

More calls — Bullish

5 calls · 1 puts

Avg Consensus PT

$86

-23.2%

Highest Price Target

$132

+18.5%

BTIG

Lowest Price Target

$33

-70.4%

BMO Capital

Short Interest

9.4%

Declining — Bullish

Insider Activity (30d)

Net Seller

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Aug 3, 2026	UBS	Nicholas Holowko—	+14.0%	$120 → $127	Maintained	Buy
Jul 28, 2026	Evercore ISI Group	John Pancari—	+7.7%	$116 → $120	Maintained	Outperform
Jul 24, 2026	TD Cowen	Moshe Orenbuch—	+2.3%	$103 → $114	Maintained	Hold
Jul 24, 2026	RBC Capital	Jon G. Arfstrom —	+3.2%	$115 → $115	Maintained	Sector Perform
Jul 24, 2026	Barclays	Terry Ma—	-2.1%	$104 → $109	Maintained	Equal-Weight
Jul 20, 2026	Morgan Stanley	Jeffrey Adelson—	-8.4%	$98 → $102	Maintained	Equal-Weight
Jul 7, 2026	TD Cowen	Moshe Orenbuch—	-7.5%	$95 → $103	Maintained	Hold
Jul 7, 2026	UBS	Nicholas Holowko—	+7.7%	$94 → $120	Maintained	Buy
Jul 7, 2026	Goldman Sachs	Ryan Nash—	-3.0%	$94 → $108	Maintained	Neutral
Jul 7, 2026	Barclays	Terry Ma—	-6.6%	$70 → $104	Upgrade	Underweight→Equal-Weight
Jul 6, 2026	Evercore ISI Group	John Pancari—	+4.1%	$99 → $116	Maintained	Outperform
Jun 30, 2026	BTIG	Vincent Caintic—	+18.5%	$105 → $132	Maintained	Buy
Jun 11, 2026	RBC Capital	Jon G. Arfstrom —	+3.2%	$105 → $115	Maintained	Sector Perform
May 22, 2026	Loop Capital	Dominick Gabriele—	-6.6%	$104	Initiate	Buy
Apr 29, 2026	Evercore ISI Group	John Pancari—	-11.1%	$87 → $99	Maintained	Outperform
Apr 24, 2026	Barclays	Terry Ma—	-37.2%	$67 → $70	Maintained	Underweight
Apr 24, 2026	TD Cowen	Moshe Orenbuch—	-14.7%	$80 → $95	Maintained	Hold
Apr 24, 2026	Keefe, Bruyette & Woods	Sanjay Sakhrani—	+3.2%	$100 → $115	Maintained	Outperform
Apr 23, 2026	BTIG	Vincent Caintic—	-5.7%	$98 → $105	Maintained	Buy
Apr 16, 2026	Morgan Stanley	Jeffrey Adelson—	-18.3%	$91	Upgrade	Underweight→Equal-Weight
Apr 6, 2026	Evercore ISI Group	John Pancari—	-21.9%	$90 → $87	Maintained	Outperform
Apr 6, 2026	Barclays	Terry Ma—	-39.9%	$64 → $67	Maintained	Underweight
Jan 30, 2026	TD Cowen	Moshe Orenbuch—	-21.0%	$85 → $88	Maintained	Hold
Jan 30, 2026	Morgan Stanley	Jeffrey Adelson—	-39.0%	$62 → $68	Maintained	Underweight
Jan 30, 2026	Barclays	Terry Ma—	-42.5%	$61 → $64	Maintained	Underweight