Bread Financial Holdings Market Sentiment

SPY770.86+0.90%QQQ750.48+1.14%BTC/USD86,613.00+2.07%DIA513.30+0.92%GLD386.75+1.04%TLT78.25+0.69%

Bread Financial Holdings Inc

BFHNYSE

Trade with Public

$96.94

-0.81-0.83%

Last update: Oct 1, 4:00 PM

$96.94

-0.81-0.83%

Overview News Earnings Forecast Events Price Targets FinancialsSentimentOwnership Dividends Compare Options Stock Report

Bread Financial Holdings Market Sentiment

Market sentiment signals for Bread Financial Holdings (BFH): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▲ 9.5% short float

Options Flow— N/A

Insider Activity▲ Net Buyer (30d)

Analyst Consensus

Buy

23 analysts

Options Flow (P/C)

—

Avg Consensus PT

$93

-3.8%

Highest Price Target

$132

+36.2%

BTIG

Lowest Price Target

$50

-48.4%

Jefferies

Short Interest

9.5%

Declining — Bullish

Insider Activity (30d)

Net Buyer

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Oct 1, 2026	Evercore ISI Group	John Pancari—	+21.7%	$120 → $118	Maintained	Outperform
Sep 11, 2026	Wells Fargo	Donald Fandetti—	+18.6%	$115	Initiate	Equal-Weight
Aug 25, 2026	Wolfe Research	Darrin Peller—	+34.1%	$130	Upgrade	Peer Perform→Outperform
Aug 3, 2026	UBS	Nicholas Holowko—	+31.0%	$120 → $127	Maintained	Buy
Jul 28, 2026	Evercore ISI Group	John Pancari—	+23.8%	$116 → $120	Maintained	Outperform
Jul 24, 2026	TD Cowen	Moshe Orenbuch—	+17.6%	$103 → $114	Maintained	Hold
Jul 24, 2026	RBC Capital	Jon G. Arfstrom —	+18.6%	$115 → $115	Maintained	Sector Perform
Jul 24, 2026	Barclays	Terry Ma—	+12.4%	$104 → $109	Maintained	Equal-Weight
Jul 20, 2026	Morgan Stanley	Jeffrey Adelson—	+5.2%	$98 → $102	Maintained	Equal-Weight
Jul 7, 2026	TD Cowen	Moshe Orenbuch—	+6.3%	$95 → $103	Maintained	Hold
Jul 7, 2026	UBS	Nicholas Holowko—	+23.8%	$94 → $120	Maintained	Buy
Jul 7, 2026	Goldman Sachs	Ryan Nash—	+11.4%	$94 → $108	Maintained	Neutral
Jul 7, 2026	Barclays	Terry Ma—	+7.3%	$70 → $104	Upgrade	Underweight→Equal-Weight
Jul 6, 2026	Evercore ISI Group	John Pancari—	+19.7%	$99 → $116	Maintained	Outperform
Jun 30, 2026	BTIG	Vincent Caintic—	+36.2%	$105 → $132	Maintained	Buy
Jun 11, 2026	RBC Capital	Jon G. Arfstrom —	+18.6%	$105 → $115	Maintained	Sector Perform
May 22, 2026	Loop Capital	Dominick Gabriele—	+7.3%	$104	Initiate	Buy
Apr 29, 2026	Evercore ISI Group	John Pancari—	+2.1%	$87 → $99	Maintained	Outperform
Apr 24, 2026	Barclays	Terry Ma—	-27.8%	$67 → $70	Maintained	Underweight
Apr 24, 2026	TD Cowen	Moshe Orenbuch—	-2.0%	$80 → $95	Maintained	Hold
Apr 24, 2026	Keefe, Bruyette & Woods	Sanjay Sakhrani—	+18.6%	$100 → $115	Maintained	Outperform
Apr 23, 2026	BTIG	Vincent Caintic—	+8.3%	$98 → $105	Maintained	Buy
Apr 16, 2026	Morgan Stanley	Jeffrey Adelson—	-6.1%	$91	Upgrade	Underweight→Equal-Weight
Apr 6, 2026	Evercore ISI Group	John Pancari—	-10.3%	$90 → $87	Maintained	Outperform
Apr 6, 2026	Barclays	Terry Ma—	-30.9%	$64 → $67	Maintained	Underweight