Loop Media, Inc. (AMEX:LPTV) shares are trading higher Monday after the company announced a content partnership with Red Bull and the launch of the Red Bull TV channel in all of Loop’s out-of-home venues nationwide. 

“We are thrilled to start this new relationship with one of the leading action sports, energy drink and lifestyle companies in the world,” said Justis Kao, CEO of Loop Media. “Sports and music are the two most popular forms of entertainment in out-of-home venues. As a leading provider of music videos in the digital out-of-home space, this partnership with Red Bull now also gives Loop Media the opportunity to offer some of the most recognized brand-named sports content to our venue partners.”

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