What Happened: Last week, Apple posted a job listing for a senior engineer, indicating that the company is looking to grow its user base in the video streaming market, even if it means setting aside its rivalry with Android, reported Bloomberg.

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Moreover, similar to other streaming services, Apple has also increased the price of its TV+ service. Last year, the monthly rate was raised to $9.99, doubling the initial cost when TV+ debuted.

Earlier this year, Apple also launched standalone versions of its Music, TV, and device-management apps for Windows, indicating a broader shift in the company’s approach to software development.

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.