A Man Claimed To Have Contributed $90M To Soho House's Top Line By Creating A Fake Hinge Profile — And Social Media Users Went Nuts

A New York-based writer took to social media last week to share a hilarious — and definitely made-up — story about potentially making a significant amount of money off a ritzy social club. 

Ahead of Soho House & Co's earnings, Jack Raines, a writer for the finance meme page Litquidity, decided to entertain his LinkedIn and X followers by claiming to have personally contributed "$90,000,000+ to Soho House's top line in Q2."

Raines said he created a fake female Hinge profile using images generated by AI to "masquerade as an 8/10 brunette marketing specialist who went to Penn State, now living in the West Village."

Raines claimed he then created his first prompt on Hinge, letting interested Hinge users know that the fake profile he had built was only interested in having "espresso martinis at Soho House."

"I simply agreed to every single date proposal, always at Soho House, that came my way because every single guy wants to take the hot girl to her favorite place," Raines wrote, adding that ChatGPT handled all of his conversations. 

Acknowledging that he never had any intentions of meeting his "30,000 [Hinge] matches," Raines wrote that he convinced his matches to pay for Soho House's pricey membership — up to nearly $5,000 per year — and, therefore, contributed over $90 million to the company's overall revenue. 

"Of course, this isn't priced in. How could it be?" Raines wondered aloud. "So I bought $50,000 in call options expiring next week, knowing that they will print money after Soho House's earnings."

Based on his imaginary figures, Raines said he was set to make $343,000 off his Hinge "stunt."

Though Raines' viral post was intended to simply amuse his followers, he wrote that an Insider reporter reached out to him for more information under the impression that the story was actually real. 

How far can I take this bit? Guess we'll see. pic.twitter.com/VOPccSONka

Now Read: Tech Executive Falls Victim to $450K Scam on Dating Site

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