Benzinga

España
Italia
대한민국
日本
Français
Benzinga Edge
Benzinga Research
Benzinga Pro

  • Get Benzinga Pro
  • Data & APIs
  • Events
  • Premarket
  • Advertise
Contribute
España
Italia
대한민국
日本
Français

Benzinga

  • Premium Services
  • Financial News
    Latest
    Earnings
    Guidance
    Dividends
    M&A
    Buybacks
    Interviews
    Management
    Offerings
    IPOs
    Insider Trades
    Biotech/FDA
    Politics
    Healthcare
    Small-Cap
  • Markets
    Pre-Market
    After Hours
    Movers
    ETFs
    Options
    Cryptocurrency
    Commodities
    Bonds
    Futures
    Mining
    Real Estate
    Volatility
  • Ratings
    Analyst Color
    Downgrades
    Upgrades
    Initiations
    Price Target
  • Investing Ideas
    Trade Ideas
    Long Ideas
    Short Ideas
    Technicals
    Analyst Ratings
    Analyst Color
    Latest Rumors
    Whisper Index
    Stock of the Day
    Best Stocks & ETFs
    Best Penny Stocks
    Best S&P 500 ETFs
    Best Swing Trade Stocks
    Best Blue Chip Stocks
    Best High-Volume Penny Stocks
    Best Small Cap ETFs
    Best Stocks to Day Trade
    Best REITs
  • Money
    Investing
    Cryptocurrency
    Mortgage
    Insurance
    Yield
    Personal Finance
    Forex
    Startup Investing
    Real Estate Investing
    Prop Trading
    Credit Cards
    Stock Brokers
Research
My Stocks
Tools
Free Benzinga Pro Trial
Calendars
Analyst Ratings Calendar
Conference Call Calendar
Dividend Calendar
Earnings Calendar
Economic Calendar
FDA Calendar
Guidance Calendar
IPO Calendar
M&A Calendar
Unusual Options Activity Calendar
SPAC Calendar
Stock Split Calendar
Trade Ideas
Free Stock Reports
Insider Trades
Trade Idea Feed
Analyst Ratings
Unusual Options Activity
Heatmaps
Free Newsletter
Government Trades
Perfect Stock Portfolio
Easy Income Portfolio
Short Interest
Most Shorted
Largest Increase
Largest Decrease
Calculators
Margin Calculator
Forex Profit Calculator
100x Options Profit Calculator
Screeners
Stock Screener
Top Momentum Stocks
Top Quality Stocks
Top Value Stocks
Top Growth Stocks
Compare Best Stocks
Best Momentum Stocks
Best Quality Stocks
Best Value Stocks
Best Growth Stocks
Connect With Us
facebookinstagramlinkedintwitteryoutubeblueskymastodon
About Benzinga
  • About Us
  • Careers
  • Advertise
  • Contact Us
Market Resources
  • Advanced Stock Screener Tools
  • Options Trading Chain Analysis
  • Comprehensive Earnings Calendar
  • Dividend Investor Calendar and Alerts
  • Economic Calendar and Market Events
  • IPO Calendar and New Listings
  • Market Outlook and Analysis
  • Wall Street Analyst Ratings and Targets
Trading Tools & Education
  • Benzinga Pro Trading Platform
  • Options Trading Strategies and News
  • Stock Market Trading Ideas and Analysis
  • Technical Analysis Charts and Indicators
  • Fundamental Analysis and Valuation
  • Day Trading Guides and Strategies
  • Live Investor Events
  • Pre-market Stock Analysis and News
  • Cryptocurrency Market Analysis and News
Ring the Bell

A newsletter built for market enthusiasts by market enthusiasts. Top stories, top movers, and trade ideas delivered to your inbox every weekday before and after the market closes.

  • Terms & Conditions
  • Do Not Sell My Personal Data/Privacy Policy
  • Disclaimer
  • Service Status
  • Sitemap
© 2026 Benzinga | All Rights Reserved
July 11, 2023 7:11 AM 4 min read

Barbara Corcoran Reveals Her Best 'Shark Tank' Investment Has Made Her $468 Million So Far — And Nobody Wanted It

by Jeannine Mancini Benzinga Staff Writer
Follow

Labeled a "dumb kid" by her teachers during her childhood, investor and TV personality Barbara Corcoran has defied all odds and emerged as a prominent figure in the realms of real estate, authorship, entrepreneurship, investment and television. Her most recognizable role comes as one of the pioneering investors on the popular ABC show "Shark Tank." 

During an interview on "The Daniel Mac Show" podcast in June, Corcoran was asked about her most profitable investment from her 14-year run on "Shark Tank." Without hesitation, she said, "That would have to be The Comfy. I took the deal myself. I acquired a one-third stake in the business for, I believe, $50,000."

Just how much profit has she made from these oversized, wearable blankets since striking the deal during the show's ninth season in 2017? "They made me $468 million dollars in three years," she said. As she put it, it's undoubtedly "a good investment."

Don’t Miss:

  • Until 2016 it was illegal for retail investors to invest in high-growth startups. Thanks to changes in federal law, this Kevin O’Leary-Backed Startup Lets You Become a Venture Capitalist With $100
  •  Don’t just buy from your favorite brands, own them so you own the upside. Learn how Retail Investors Are Taking Stakes In Their Favorite Startups To Own The Upside

The Comfy, introduced by brothers Brian and Michael Speciale in Season 9 of the show, originally sought $50,000 for a 20% stake in the company.

In a follow-up episode in Season 10, the Speciale brothers shared sales milestones. Within five weeks of appearing on "Shark Tank," they achieved their first $1 million in sales. In under a year, their sales soared to $15 million.

"Nobody wanted it … I never anticipated," Corcoran said. 

It is crucial, however, to avoid comparing The Comfy to the Snuggie. "Don't you dare say Snuggies," Corcoran said.

Cousins Maine Lobster is another successful investment Corcoran made on "Shark Tank." Cousins Maine Lobster is an international food franchise that brings the Maine lobster shack experience to various neighborhoods through its food trucks and brick-and-mortar restaurants.

To stay updated with top startup news & investments, sign up for Benzinga's Startup Investing & Equity Crowdfunding Newsletter

Founded by cousins Sabin Lomac and Jim Tselikis in 2012, Cousins Maine Lobster began as a food truck in California, aiming to fill the gap in the market for the authentic Maine lobster experience. Despite facing initial disinterest from four of the Sharks on the show, Lomac and Tselikis secured a deal with Corcoran. The agreement involved offering her a 15% stake in the company in exchange for a $55,000 investment. The company now grosses $86 million in sales annually, according to insiders at the company.

Since her debut on Shark Tank in 2009, Corcoran has closed between 650 and 700 deals, but only about one-third of them have been profitable.

Despite the fact that many of her "Shark Tank" investments haven't been financially successful, Corcoran has expressed no regrets. In a May episode of Barstool Sports' "Chicks in the Office" podcast, she explained that she has reached a point in her tenure on the show where she is no longer impressed by products or services. Instead, she is captivated by the ambition and vision of the entrepreneurs themselves.

"The No. 1 trait I'm looking for is ambition," Corcoran said. "Someone who envisions where they're going, and I fall for it when they tell me they're going there."

Corcoran's investment strategy centers on trusting her instincts and the people running the businesses, with the belief that they will eventually achieve financial success.

Even if things don't pan out as expected, Corcoran remains unfazed. She is not the type to dwell on such matters, as she considers it a waste of time. Instead, she looks ahead and seeks out new opportunities.

Shark Tanks Impact on Startup Investing

See more on startup investing from Benzinga:

Market News and Data brought to you by Benzinga APIs

© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

To add Benzinga News as your preferred source on Google, click here.


Posted In:
NewsStartupsTechBarbara CorcoranShark Tankstartup crowdfundingVenture Capital
Beat the Market With Our Free Pre-Market Newsletter
Enter your email to get Benzinga's ultimate morning update: The PreMarket Activity Newsletter

Stories like these show the lucrative but risky nature of startup investing. Small amounts of money can turn into massive paydays if the companies make it big. But many times the startups fail and investors lose everything. Regardless, the popularity of Shark Tank has helped fuel the meteoric rise of retail startup investing through platforms like StartEngine and Wefunder. StartEngine has already raised over $15 million from retail investors this year, and retail investors have invested over $320 million in startups in the past twelve months. Kevin O’Leary even hopped on board as a spokesperson for StartEngine, and many other sharks have joined equity crowdfunding based ventures.

  • There are more pounds of plastic in the ocean than pounds of fish. That’s why retail investors have invested over $4 million in This Startup That Invented Programmable, Drinkable Plastic That Dissolves In Water In 60 Hours
  •  Gamers are selling their old gaming items for millions. Learn why everyday gamers and investors are claiming a stake in their side hustle and how they invested over $1.2 million in this startup.
Comments
Loading...