Be An Owner, Not Just A Consumer: Retail Investors Are Taking Stakes In Their Favorite Startups To Own The Upside

It used to be that consumers spent their money on the latest brands while venture capital owned the upside in the company. Consumers get short-term satisfaction in purchasing the newest technology and trendiest products, but that's the end of the transaction. That's all changing with platforms like StartEngine allowing consumers to invest in startups, including investing in StartEngine itself.

Click here to invest in StartEngine. 

StartEngine allows investors to own a stake in early-stage companies before they hit the stock market. StartEngine lists hundreds of the hottest startups every year, all of which are open for retail investors to claim a stake. This means investors can browse these startups, find companies they want to be consumers for, then invest in the company. Anytime you purchase something from that startup, you're helping your investment grow. 

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While this is a largely replicated investing style for investors in the public markets, the effect is significantly more likely to yield results in startups. Many startups might only have a handful of customers, so adding a few dedicated customers to that list could boost its valuation, help it become profitable and more. 

While StartEngine has already helped hundreds of companies collectively raise hundreds of millions of dollars, this strategy can be replicated with StartEngine itself. StartEngine itself is open for investment for a limited time which means investors can claim a stake in the company, then browse startups to invest in. Every investment helps your StartEngine investment grow while also letting you invest in other companies you might want to claim a stake in.

New users can click here to sign up for StartEngine and receive four shares in StartEngine. 

StartEngine recently acquired a rival resulting in an investment network of over 1.7 million prospective investors and $1.1 billion in combined capital raised between all campaigns. This shows the breadth of this trend. Where venture capital used to share in all the upside for high-growth startups, now everyday consumers own equity in their favorite brands so they can own the upside.

See more on startup investing from Benzinga.

Reg A+ offering made available through StartEngine Crowdfunding, Inc. No broker-dealer or intermediary involved in offering. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. Please see the most recent SupplementOffering Circular and Related Risks for more information.

Benzinga may receive monetary compensation from the issuer, or its agency, for publicizing the offering of the issuer's securities and links associated with this article. This content is for informational purposes only and is not intended to be investing advice. This is editorial in nature and developed without involvement from issuer. This post contains sponsored advertising content. The content that follows is for informational purposes only and not intended to be investing advice.

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