Unlocking Stagwell's Marketing Cloud - Analyst Explores the Potential of Five Key Products

Needham analyst Laura Martin reiterates Stagwell Inc STGW with a Buy and a $10 price target.

On July 20, Needham will host a Zoom deep dive into five new products at STGW. All are part of STGW's Marketing Cloud. 

Martin believes each product will drive revenue growth over the next 12-24 months.

She expects STGW to address the five essential products.

Harris Brand Platform: A brand management software tool that collects marketing data on brands, competitors, and consumers. John Gerzema (CEO) and Justin Pincus (VP of Data) will be available.

PRophet: The first generative and predictive AI SaaS platform for the PR community. Aaron Kwittken (founder and CEO of PRophet) will be available.

Koalifyed: An influencer management platform that helps brands rapidly grow through influencer marketing. Charles Hu (CTO of Koalifyed) will be available.

Media Studios: Enables clients to observe consumer behavior based on device location patterns and navigate the complex media environment. Paul Krasinski (founder and CEO of The People Platform) will be available.

ARound: Brings people together through shared augmented reality events during in-person live events. Josh Beatty (founder and CEO of ARound) will be available for discussion.

The deep dive session will provide insights into the capabilities and potential of each product within STGW's Marketing Cloud.

Price Action: STGW shares traded higher by 2.25% at $7.13 on the last check Friday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.