What Happened: Mondelez CEO Dirk Van de Put said, "What we've seen recently since the change on Twitter has been announced, is the amount of hate speech increase significantly," reported Reuters.
"We felt there is a risk our advertising would appear next to the wrong messages."
Van de Put said as a "consequence" the company decided to take a "pause and a break" until that “risk was reduced," according to the report.
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Why It Matters: General Motors Corporation (NYSE:GM) was one of the first companies to pause advertising on the Jack Dorsey-founded company.
Musk himself has said that Twitter has seen a "massive" fall in revenue due to activist groups pressuring advertisers.
The entrepreneur addressed Twitter's advertisers in a letter after he took control of the company. He told them he made the purchase to "try to help humanity."
Read Next: Oops! Elon Musk’s Twitter Reportedly Wants Some People Back After Firing Them
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