advertising

Twitter Inc (NYSE: TWTR) has announced the availability of a "6-second video bid unit" to advertisers globally, according to Marketing Land. Advertisers would only pay if the viewer watches at least 6 seconds of an ad.  In a recent Twitter-sponsored study by EyeSee, new...

Pinterest Inc (NYSE: PINS) reported second-quarter results, which showed a 62% increase in revenue from the same quarter last year to $261 million. This handily beat the $236 million analysts were expecting. Pinterest's second ever earnings report as a public company marks a turnaround from a...

A U.S. federal judge ruled against a proposal that pharmaceutical companies need to disclose wholesale prices for their products in T.V. advertising, Reuters reported. What Happened The U.S. Department of Health and Human Services Secretary Alex Azar disclosed a new rule in early May which would...

The hashtag #YoutTubewakeup continues to be a major trender Thursday after a viral video suggested Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)'s Youtube property has a "wormhole into a soft-core pedophilia ring." What Happened YouTuber MattsWhatItIs posted a video Sunday which...

CBS Corporation (NYSE: CBS) has rejected a pro-cannabis legalization TV ad that Acreage Holdings (OTC: ACRZF), a cannabis company that counts former House Speaker John Boehner and former Massachusetts Gov. Bill Weld among its advisors, intended to run during the Super Bowl. CBS told Acreage's...

Several large and notable brands took a stance against advertising on Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)'s YouTube platform in early 2017 due to brand safety issues, one of the biggest being AT&T Inc. (NYSE: T) which returned to the platform recently. The Analyst Pivotal Research...

Multiple ad agencies are facing concerns mostly due to the disruptions their core customers face. But at today's valuations, most ad stocks are fully pricing in concerns, according to Pivotal Research Group.  The Analyst Analyst Brian Wieser made the following rating and ...

Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) boasts a favorable combination of intellectual property and financial resources that positions its well to grow over the longer term above current expectations, according to Guggenheim. The Analyst Guggenheim Partners' Michael Morris initiated...

The bearish case for Discovery Communications Inc. (NASDAQ: DISCA) can no longer be justified after the company's CEO spoke at the 46th Annual UBS Global Media and Communications Conference this week, according to Pivotal. The Analyst Pivotal Research Group's Brian Wieser upgraded Discovery...

Investors who think Facebook, Inc. (NASDAQ: FB) and its 1.49 billion daily users is the superior investment idea over the smaller Twitter Inc (NYSE: TWTR) may want to reconsider, at least according to Guggenheim. Guggenheim's Michael Morris initiated coverage of Twitter with a Buy rating and a...

Discovery Communications Inc. (NASDAQ: DISCA) shares have gained 20 percent over the past month, a move that's difficult to justify, according to Pivotal Research Group.  The Analyst Pivotal's Brian Wieser downgraded Discovery Communications from Hold to Sell with an...

Which is a better pick: Outfront Media Inc (NYSE: OUT), a facilitator of billboard, transit and mobile assets in North America, or rival Lamar Advertising Co (NASDAQ: LAMR), one of the largest outdoor advertising companies in the world? Imperial Capital has an answer.  The Analyst Imperial...

Shares of social media company Snap Inc (NYSE: SNAP) briefly fell below $9 per share Wednesday and are now trading at a more balanced risk-reward profile for the longer-term, according to Pivotal Research Group.  The Analyst Pivotal's Brian Wieser upgraded Snap from Sell to Hold...

It's too early for a bearish stance on Snap Inc (NYSE: SNAP), but the social media platform's recent engagement and user trends are "not encouraging," according to Jefferies. The Analyst Jefferies' Brent Thill maintains a Hold rating on Snap with a price target...

Should Roku Inc (NASDAQ: ROKU) be concerned with reports Amazon.com, Inc. (NASDAQ: AMZN)'s Internet Movie Database subsidiary may launch a rival streaming service? KeyBanc Capital Markets has a theory.  The Analyst KeyBanc Capital Markets' Evan Wingren maintained an Overweight...