advertising

Trade Desk Inc (NASDAQ: TTD) is a provider of a cloud-based platform for managing digital ad campaigns that boasts a "unique" SaaS asset that positions the company well for future share gains, according to Oppenheimer. The Analyst Oppenheimer's Brian Schwartz initiated coverage of...

Twitter Inc (NYSE: TWTR) shares moved sharply higher Monday afternoon on a new content partnerhship with Walt Disney Co (NYSE: DIS). What Happened The companies entered into an agreement to create live content and advertising opportunities on Twitter from the entire Disney portfolio. Disney...

Quicken Loans wants in on the "Avengers." “Who is the most confident?” Quicken Loans' Chief Marketing Officer Casey Hurbis asks, weighing the company's alignment with Iron Man or Captain America. He ultimately settles on “Captain America. All American — we...

With all the ventures that Amazon.com, Inc. (NASDAQ: AMZN) is involved in, it's easy to overlook one of its most promising growth segments: advertising. A new report from Bank Of America Merrill Lynch analyst Justin Post said data points indicate that advertisers are committing more dollars to...

Roku Inc (NASDAQ: ROKU) reported its third-quarter results in early November, sending shares soaring higher by more than 50 percent. Heading into the company's fourth-quarter report Wednesday, investors could be treated to another surprise — but this isn't reason enough to buy the...

Online publication Salon announced in a blog post that the website will mine cryptocurrency with the unused processing power in a reader's computer when they turn on ad-blockers while reading the online magazine. A Revenue Model In Decline Salon said newspaper ad revenues fell...

Advertising spending on Instagram is surging, according to a digital marketing report by Merkle. The photo sharing platform saw advertising revenues grow 122 percent year-over-year due to significant increases in both inventory and pricing, according to Merkle. With strong targeting...

Facebook, Inc. (NASDAQ: FB) shares have experienced uncertainty over the past week after announcements of changes to the platform's news feed algorithm. But analysts at William Blair are optimistic that the changes will lead to more efficient advertising in the long run.   The...

New media is slowly and steadily supplanting traditional media sources. Print media has been on a secular decline, as news and information disseminated online has grown. As this paradigm shift continues, another noteworthy development that has been taking place is the shift in ad dollars from...

Roku Inc (NASDAQ: ROKU)'s post-IPO lows of $15.75 had many investors concerned with the streaming media company's true prospects and short sellers were very active in the name. But the company's third quarter earnings report helped boost the stock higher by more than 40 percent Thursday...