BeReal, a social media app that encourages users to take a photo every day in an effort to create a daily habit, has amassed more than 53 million downloads across Apple Inc.’s AAPL iOS App Store and Alphabet Inc.’s GOOG GOOGL Google Play Store, globally.
What Happened: BeReal, which is compared to social media apps such as TikTok, Instagram and Meta Platforms Inc's META Facebook, has been downloaded over 53 million times. Despite that, just a small number of people actually use the app daily. According to a report in Sensor Tower, only 9% of its active Android installs open the app every day as of the third quarter of this year.
BeReal saw a steady increase in adoption in 2022. Early on in September, the app saw about 14.7 million downloads, a 20% month-over-month increase from 12.3 million in August.
At the time of writing, BeReal was in the first position in Apple’s U.S. App Store downloads chart, compared to TikTok’s fourth and Instagram’s fifth place.
BeReal has just 9% of its installs as daily users and there's an opportunity to grow as the app sees a steady rise in monthly active users, SensorTower noted.
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